Sampling

“Quality Staff for Quality Samples”

Costumed
Brand
Sample
Flyer
Bi-lingual
Ambassadors
Mobile
Social
Distribution
Characters
Media
Staff
Presented by Attack! Event Staffing, Field Support & Guerrilla Services
www.attackmarketing.net
Why Sampling?

Quality Staff for Quality

Samples
It’s not just about knowing how to
pass out swag or being able to pour
a few drinks. It’s about connecting
with consumers and being able to
share the message behind a
product being sampled. Attack!
provides only the best of staff who
are professional and experienced
brand ambassadors. Find well-
versed individuals who fit the
CoSometimes criteria
an over-sized,
of your event to staff your
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Characters
PartyPoker.net World Series of Poker
Agency: Morris Mohawk Gaming Group
Challenge
Provide top-quality staff to represent the PartyPoker brand during a
week long marketing initiative in Las Vegas.

Winning Strategy
Attack! managed PartyPoker’s 2-story booth on-site at the World
Series of Poker.

Promotional models distributed PartyPoker products on the Vegas

Strip.

Street teams collected consumer information and distributed entries

for a $500 give-away.

Highlights
• Premium distribution
• Promotional Models
• Field managers
• Pocket shifts
• On-call staff

Results
• Over 120 promo models hired
• 10 field managers hired
• Information collected from 30,000 interested online poker players
• 3,860 staff hours worked
Airborne: Airport Marketing
Agency: Opus Solutions
Challenge
Airborne needed to increase brand awareness and customer loyalty,
specifically targeting the hard-to-reach frequent flyer demographic.

Winning Strategy
Attack! obtained security clearance at Chicago O’Hare and Denver
International Airports.

Brand ambassadors infiltrated the high-traffic security checkpoints and

boarding gates to hand out samples, bags and branded t-shirts.

Attack! staffers reached thousands of departing and arriving consumers.

Highlights
• Airport Marketing
• Sampling/coupon distribution
• Event scheduling/ permitting

Results
• Over 800,000 samples distributed
• Two million indirect brand impressions
Blisscotti: Product Launch
Agency: Cold Standard, Inc
Challenge
Blisscotti needed an innovative way to create buzz around their brand
and launch their newest product, Blisscotti Ice Cream Sandwiches.

Winning Strategy

Attack! created a sampling program for the West Coast launch of

Blisscotti in the San Francisco and Los Angeles.

The program included 3 street teams, anchored by 3 branded Blisscotti

VW Bugs, and a freezer truck full of product.

Staff distributed product samples, coupons, and key messaging to the

public, while the Blisscotti Bugs circled the areas in formation.
 
The coordinated, 3-car Blisscotti Bug formation was made possible with
extensive training and the use of 2-way walkie-talkies.

Highlights
• Professional Drivers
• Brand Ambassadors
• Wrapped Vehicles
• Premium Distributions/Sampling
• Staff Training
Coffee-mate Event Marketing
Agency: Burrell-Engagement Marketing
Challenge
To increase awareness of Coffee-mate products through brand
education, targeted sampling and coupon distribution.

Winning Strategy
Brand ambassadors, chefs, emcees, singers and musicians attended
African-American focused events in four major US markets.

Wearable media devices collected consumer data and distributed

samples of Coffee-mate products.

Coffee-mate themed cookbooks and giveaways were also distributed

as prizes in brand-themed competitions.

Highlights
“Attack! has an excellent turnkey system that responds quickly to event
details and changes. Not only did we collect valuable consumer data for
our client but gained media recognition as well. Thanks, Attack!”
–Nubia Henderson, Burrell Communications
Results
• Booth set-up and maintenance
• Branded premiums
• Wearable media
• Singers, dancers and emcees
• Consumer data collection
Doritos College Sampling
Agency: Collegiate Promotions
Challenge
Increase product relevance among collegiate audiences, as well as
celebrate the 2008 presidential election.

Winning Strategy
Attack! distributed “2008 Election” themed bags of Doritos chips
at 21 college and university campuses nationwide.

Shipping, receiving, securing college and university permissions,

identifying and assigning sampling locations, and managing clean
up and recycling were seamlessly managed by Attack!’s internal
team.

Between 3,000 and 6,000 bags of Doritos were distributed per

campus.

Highlights
• 99,000 bags of Doritos sampled
• 168 hours worked in a two-day period
• 88 staff working simultaneously in 21 markets
Hyland’s Cough and Cold Publicity Stunt
Agency: New Age Marketing
Challenge
To promote Hyland’s new cold remedy in a fun and innovative way
within three major markets.

Winning Strategy
Attack! choreographed a fun, original dance for costumed street teams
to perform in high traffic areas.

Brand ambassadors, dressed in bath robes, broke out into themed

dance routines to demonstrate the effectiveness of the cold remedy.

During the performance, street teams passed out promotional samples

and fliers in Los Angeles, Miami and Philadelphia.

Highlights
• Online training
• Choreographed dancing
• Brand ambassadors
• Field market managers
• Premium distributions/sampling
Results
•4,800 Samples Distributed
•4, 800 Coupons Distributed
•12 Trained Costumed BA’s
•Performances in 3 major
markets
To view a video of the event, visit:
http://vimeo.com/9358684
 Thank You!
Contact us for more information on Sampling

Jeffrey Lee
Office: 323-454-4472 ext: 231
Email: jefffrey@attackmarketing.net
www.attackmarketing.net