Make Knowledge Your Competitive

Edge
 Agenda

•Current Market of Gamification Sales Platform

•SmartWinnr’s Competitive Landscape
•Consumer Analysis of Gamification Products
•Expansion of Existing Customers
•Risks in Financial Services and Pharmaceutical Industries
•Exploring SmartWinnr’s Opportunities within New Markets
•Final Expansion Recommendations

2
 The Current Market of Gamification
Sales Platform
• The sales gamification space is nascent,
growing,​ and in demand​
• Most vendors are less than four years old​
• The number of vendors that offer pure
sales gamification platforms is doubled
by 2017​
• The number of customers looking to
gamify their sales is expected to triple by
2018

3
 The Issue of Specialization in Software Development

• Software development is a highly

specialized skill set
• The key to continued business success is
attract and keep highly skilled software
developers
• Software publishers must spend large
sums of revenue on research and
development
• Release more innovative products to a
broader customer base

4
The Decision Matrix

5
 SmartWinnr’s Competitive Landscape
Major Competitors Areas of Conflict
These players focus on sales enablement
through gamification • All of these competitors have gained
customers across several industries

• Many of these apps are similar and

it is difficult to differentiate their
software

Gaining an Advantage
• Target a narrow portfolio of
industries

• Further solidify relationships with

existing customers

6
 Consumer Analysis of
Gamification Products
• Trends in United States homes​
• 77% own videogames​
• Average Age: 37​
• Motivation + Ability + Trigger =
Success
• Businesses have seen an increase in:
• Engagement
• Focus
• Competitiveness
• Understanding of Information

7
Expansion of Current Customers

8
Expansion of Current Customers

9
 Risks of Entering Financial Services Industry

• Privacy in the financial services industry

• Confidential client & customer data​
• Bank account information, debit or credit
card data
• Primary target for data breaches​
• 41% of financial services organizations
had experienced a data breach or failed a
compliance audit in 2016

10
 Risks of Entering Pharmaceutical Industry
• Data Protection Issues
• Personal information about the patients &
drugs
• For pharmaceutical industry, privacy issues
may be divided into 4 main areas of focus:
• Sales and marketing​
• Clinical operations​
• Human resources​
• External relations

11
 Opportunities within Financial Services
and Pharmaceutical Industries
• Supporting FIN and PHARMA Industries
• Lack of Compliance and Communication
• Lack of Education and Technology
• Lowered Customer Loyalty
• Rising Mobile Tech. Usage and Payments
• Methods to successfully enter the market
• Understanding the issues surrounding firms
• Showcasing the SmartWinnr Product
• Communicating with customers
• Compliance and Regulatory
• Growth & Stability projected in both industries

12
 Opportunities within Financial Services
and Pharmaceutical Industry
• Supporting FIN and PHARMA Industries
• Lack of Compliance and Communication
• Lack of Education and Technology
• Lowered Customer Loyalty
• Rising Mobile Tech. Usage and payments
• Methods to successfully enter the market
• Understanding the issues surrounding firms
• Showcasing the SmartWinnr Product
• Communicating with customers
• Compliance and Regulatory
• Growth & Stability projected in both industries

13
 Opportunities within Financial Services
and Pharmaceutical Industry

Financial Data Service Providers in the U.S.

14
 Opportunities within Financial Services
and Pharmaceutical Industry

Pharmaceutical Contract Management

Consulting in the US

15
 Final Expansion Recommendations
• Moving to the U.S.
• Expansion of Current Customers
• Financial Services Risk
• Facetime to understand important
issues within both industries and
to showcase product

16
 Final Expansion Recommendations
• Moving to the U.S.
• Expansion of Current Customers
• Financial Services Risk
• Facetime to understand important
issues within both industries and
to showcase product

17
Thank you!