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VESSEL OF BETTER HEALTH

Company Profile
DAWAKUM
CONTENTS
• OMAN Geography
• OMAN Demography

VESSEL OF BETTER HEALTH


• Taiba Group
• Dawakum
VESSEL OF BETTER HEALTH
OMAN GEOGRAPHY
OMAN GEOGRAPHY
Location:
Middle East, bordering the Arabian Sea, Gulf of Oman, and
Persian Gulf, between Yemen and the UAE.

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Climate:
dry desert; hot, humid along coast; hot, dry interior;
strong southwest summer monsoon (May to
September) in far south.
central desert plain, rugged mountains in north and
south.
mean elevation: 310 m
elevation extremes: lowest point: Arabian Sea 0 m
highest point: Jabal Shams 2,980 m.
DEMOGRAPHY
Population :
3,424,386 (July 2017 est.)
note: immigrants make up over 40% of the total population, according to UN data (2015)
country comparison to the world: 132

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Age structure:
0-14 years: 30.1% (male 528,554/female 502,272)
15-24 years: 18.69% (male 335,764/female 304,207)
25-54 years: 43.8% (male 864,858/female 635,006)
55-64 years: 3.92% (male 71,477/female 62,793)
65 years and over: 3.49% (male 58,561/female 60,894) (2017 est.)
Population growth rate:
2% (2017 est.)
country comparison to the world: 50
Birth rate:
24 births/1,000 population (2017 est.)
country comparison to the world: 54
Death rate:
3.3 deaths/1,000 population (2017 est.)
DEMOGRAPHIC INDICATORS:

Area:
total: 309,500 sq km

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land: 309,500 sq km
water: 0 sq km
country comparison to the world: 72

Land boundaries:
total: 1,561 km
border countries (3): Saudi Arabia 658 km, UAE 609 km, Yemen 294 km
Coastline:
2,092 km
DEMOGRAPHIC INDICATORS:
Administrative divisions:
11 governorates (muhafazat, singular - muhafaza); Ad Dakhiliyah, Al Buraymi, Al Wusta, Az Zahirah,
Janub al Batinah (Al Batinah South), Janub ash Sharqiyah (Ash Sharqiyah South), Masqat (Muscat),
Musandam, Shamal al Batinah (Al Batinah North), Shamal ash Sharqiyah (Ash Sharqiyah North),
Zufar (Dhofar).
Oman Economic Data:

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GDP (purchasing power parity):
$184.8 billion (2016 est.)
$179.3 billion (2015 est.)
$172.1 billion (2014 est.)
note: data are in 2016 dollars
country comparison to the world: 66
GDP (official exchange rate):
$63.17 billion (2016 est.)
country comparison to the world: 93
GDP - per capita (PPP):
$46,700 (2016 est.)
$46,700 (2015 est.)
$46,300 (2014 est.)
DEMOGRAPHIC INDICATORS:

Budget:
revenues: $20.26 billion
expenditures: $31.55 billion (2016 est.)
Taxes and other revenues:

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34% of GDP (2016 est.)
country comparison to the world: 62
Inflation rate (consumer prices):
1.1% (2016 est.)
0.1% (2015 est.)
country comparison to the world: 89
GDP - composition, by sector of origin:
agriculture: 1.7%
industry: 45.4%
services: 52.9% (2016 est.)
HEAD OFFICE
TAIBA GROUP
taiba was incorporated in Oman in 1980’s and is the leading company in rare diseases in the
Middle East with diverse innovative portfolio
Privately owned with 130 employees.
Sales of USD 140 million in 2016

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Our Dubai regional office (taiba Middle East) is the hub for both marketing and logistics services
for the regional business. Continuous expansion in GCC Countries, NWA and LEVANT countries.
Currently we operate to most of the MENA countries.
In GCC countries products reach from manufacturer to end users through our own entities. It
differentiate us from others as these products require special care.
We acquire and license innovative products by building a strong network with renowned
international partners
Serves as the local arm of its partners by carrying their operational risk through the coverage of all
sales, marketing, medical, regulatory and PhV, storage and distribution activities for their branded
products
Focuses in the rare disease market and maintains excellent relationships
with key stakeholders (MoH, KOLs etc.)
TAIBA PHARMA AFFILIATES :
taiba
Dawakum
Med Serv

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Alkhuwair

International presence with offices in the Saudi, Dubai , Qatar, Bahrain &
Kuwait.
Taiba KSA
Taiba Alkhaleej Sharja
Taiba Me Dubai
Taiba Kuwait
Taiba Qatar
Taiba Bahrain
DAWAKUM HISTORY

• Dawakum is a fully owned subsidiary of Taiba Pharma Group founded in 1986 as an


independent business with focus on domestic trade activities. It is one of the oldest
business establishments in Oman.
• 1996 Veterinary Division were created.
• 1998 General Items Line were added.

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• 2007 Consumable & Medical Diagnosis.
• 2015 it had become a leading merchant house, as its expanded its trading business to
include the activities in Pharma, General Line, Veterinary and medical care.
• Dawakum commercial activities include: Private Sales to Hospitals, Chain Pharmacies,
Governmental Hospitals, Ministry Of Defense, Retail Pharmacies, and Wholesalers.
Representing many well-known multinational manufacturers/suppliers & Branded Generics
of various products.
• Dawakum has grown to become one of the largest and most successful trading &
Distribution companies in Oman.
• Today Dawakum is a household name, boasting an efficient logistic and distribution network
interlinking 3 branches in the major governorate of Oman.
Activities
• Liaise with the MOH authorities in registration & reimbursement
of products in the region.

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• Dossier preparation & modifications
• Product registration

Our Staff
• Regional regulatory affairs Manager
• taiba representative in each country for:
•Submission of registration file
•Following up with the local Health Authorities
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Dawakum Overview

-consumables
General
1996 Veterinary 1998 2007 -medical

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division items
doagnosis

Name of the
company Company shifted
2015 changed to 2016 to new location
Dawa’kum from Muttrah to
LLC Rusayl
Pharmaceuticals

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Dawa’kum Veterinary
General
LLC. Supplies

Medical
Diagnostics
VISION

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Oman’s leading pharmaceutical
company, highly esteemed for
its integrity, principals
and growth.
Mission

To provide full basket of most recent and developed


quality medicine at competitive prices to achieve the
strategic goals, with commitment to code of ethics.
Hematology

Diabetes Oncology

Therapeutic
Anti
infective & Range Genetic
Disorders
Anti HIV

Nephrology BMT
STRATEGIC GOALS

• Acting as a vessel of better

VESSEL OF BETTER HEALTH


health, we provide a wide
array of products carefully
chosen for their properties
Society to save, sustain and better
life for consumers. We carry
innovative products to
enhance the health of
human beings and animals.
STRATEGIC GOALS:

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• We provide a nurturing
working environment with
mutual respect, reward
People commitment and high
performance. Our people are
empowered and find
strength and inspiration as
members of this company.
• We provide a strategic network

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of marketing to maximize
product movement and
engender mutual loyalty. We
Principals choose to partner with ethical
and innovative companies
towards the business of saving
and sustaining life.
• In order to achieve

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sustainable growth and be
highly competitive, we seek
to develop new
Growth opportunities and improve
operational processes to gain
maximum efficiency and
profitability.
ORGANIZATIONAL STRUCTURE

MD

GM

Parma Sales Finance IT Regulatory


Logistics VET Supervisor Store Manager administration
Manager Manager Analyst/Head Officer

Logistics VET Medical


Store Keeper Medical Reps Sales Reps PRO Accountant Invoicing Delivery Store Keeping
Assistant Rep
SALES & MARKETING DIVISION

National Sales Managers Supervisors

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(3) (2)

Sales &
Marketing
Division

Sales Force Medical Representatives


(8) (20)
KEY SOPS
Medical

• SOP for Receiving of Goods


• SOP for Storage of Goods Compliance PhV and
& Quality RMP

• SOP for Dispatch of Goods


• SOP for Handling of Rejected Goods Sales,
Marketing
• SOP for Handling of Returned Goods Medical
• SOP for Handling of Product Complaint Operations
& Supply Regulatory
Chain
• SOP for Handling of Product Recall
• SOP for Pharmacovigilance and Medical Information Market
Access
• SOP Business conduct and Guidelines for sales and marketing team
OUR PHARMACEUTICAL PRINCIPALS

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Philapharma
VESSEL OF BETTER HEALTH
HEALTH SUPPLIERS
VESSEL OF BETTER HEALTH
VETERINARY CO’S
STRENGTH

 Expert in the marketing of Specialized Products.


 Market leader in Marketing of rare disease medications & niche

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products
 Rich know-how in all of our key therapeutic areas.
 Dynamic team, with scientific approach
 Strong existing customer network
 A range of complimentary products in a number of therapeutic
areas.
 Constant market research for new potential end-users
 Experience in marketing and launching new ranges of products.
OPPORTUNITIES

• Tender Business
- Ministry of Health.

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- Ministry of Defense.
- Sultan Qaboos University Hospital.
- Royal Hospital.
- Major Government Hospitals.

• Omani Market is retail at 50% & 50% Government.


• Points of Sales (Pharmacies, Hospitals and Wholesalers).

• Fast growing Omani Pharma Pharma Market.


• Priority positioning of Dawakum Pharma with Taiba Chain
Pharmacies .
• Excellent community goodwill of Dawakum / Taiba.
MARKET COVERAGE & DISTRIBUTION
NETWORK

• Developing extensive market coverage in stages throughout Oman.

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• Maintaining efficient distribution network.

• Catering to various Pharma market segments.

• Annual growth target .

• Well trained and experienced sales forces.

• Continuous training programs for sales forces.


 Our offices and warehouse are centrally located
in Muscat in close proximities with customers

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 We directly supply all our customers
 Distribution Coverage to all regions with in the
Sultanate
◦ Muscat Region – Muscat
◦ Al Dakhliyah Region – Nizwa
◦ Adh Dahirah Region – Ibri
◦ Al Batinah Region – Sohar
◦ Al Buraimi Region – Buraimi
◦ Ash Sharqiah Region – Sur
◦ Dhofar Region - Salalh

 Urgent requirement are handled on priority basis


 Normal supplies are handled with 48-72 hours
 Salalah office covers the Dhofar region
 Proper monitoring, forecasting & ordering of stocks
 Large warehouse with the capacity to handle bulk quantities.
 Separate storage areas for:
◦ Room temperature storing (air conditioned with 15-25°C)
◦ Cold Storage (2-8°C)
 Delivery vans & capacities to transport products under above mentioned
categories to ensure that the products are received, stored, transported
and supplied to the customers at the recommended storage conditions.

taibaPharma 2017
 Proper monitoring, forecasting & ordering of stocks

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 Large warehouse with the capacity to handle bulk
quantities.

 Separate storage areas for:


◦ Room temperature storing (air conditioned with 15-25°C)
◦ Cold Storage (2-8°C)

 Delivery vans & capacities to transport products under


above mentioned categories to ensure that the products
are received, stored, transported and supplied to the
customers at the recommended storage conditions.
www.dawakum.com