CATALOG

• Introduction
• Case study: Kindle
• Case study: Qidian
• Advantages V.S. Disadvantages
• Develop the literature under the perspective of “Internet+”
• Outlook for the Internet Literture
 INTRODUCTION

Oracle shells Bamboo slip Paper

INTRODUCTION
• In 1987, China sent the first emails.
• In 1994, China was permitted to join in the public
Internet.
• In 1997, the first literature website in China was set.
• In 1998, popularity of <<The First Close Contact>>
took the Chinese literature world by storm.
FOURTH MEDIA
• Network media is a channel of
information exchange by means of text,
pictures, audio, video and other forms. It
is a new mode of literature transmission,
with advantages of convenience ,
interactivity , timeliness and universality.

• In a word, the Internet media has brought

a revolution of literature communication.
IMPACT ON TRADITIONAL LITERATURE
• By means of Internet, many
traditional books are available in
digital form through web-based
platforms in which readers can read,
edit,comment and provide feedback
on the content.
• Also, there are many kinds of e-
reading products appearing.
BIRTH OF INTERNET LITERATURE
• At the same time, a new kind of
literature appeared, namely Internet
literature. It is a representative of
product which brought by the
combination of High technology and
literature. With the prosperity of online
literature, many online reading websites
flourish.
CASE 1: KINDLE

2017 Zhang yuxuan

Books are the age of the Internet the last no breach of
the castle.
——Jeff Bezos

opened the disruptive way of reading of traditional paper books

Amazon kindle
 ABOUT KINDLE
• Innovation on the visual sense

• Rich in content and easy to obtain

• Lower price

• Convenient to carry
KINDLE VS SONY READER
• Rich resources in Amazon

• Wireless connection

• Independent operation, do not rely

on the PC
REASONS FOR THE SUCCESS
Sales list

purchase update

Write
Consumers comment

search recommended

Server
乔治
 HISTORY
• 2001 - Chinese Magic Fantasy Union CMFU (Xuanhuan Wenxue
Xiehui) began with genres of Mysterious Fantasy.

• 2008 – Shengda (Shanda) Interactive bought the company and

the website acquired the actual name that is Qidian.

• 2015 – China Literature Limited (previously know as China

Reading Limited) is a merger between Tencent Literature and the
former Shengda Literature, producing QQ Reading app and
qidian.com, and many more well-known brands in China.

• Qidian International: a reliable cross-platform website and mobile

apps to provide outstanding reading experience to its readers.
 WHY QIDIAN ?
IS AN IMPORTANT CASE OF STUDY?
• Is Creative, which contributes UGC (user-generated content).
• Developed by amateur writers.
• The business model of user payment.
• Disrupts traditional literature production and consumption.
• Shows the triple convergence the online site and mobile platform,
the online publishing and traditional publishing, and the online
books and other cultural products.
 THE BUSINESS MODEL
Publishing
Free content VIP Chapters
opportunity

• The first • Pay some • Physical

part of money books
the work per • Movies
is offered thousand • Games
free to words o
the or per
readers. Chapter.

The author obtains 50 to 70 per cent of the payment from

the reader every month.
WHY IS IT FEASIBLE TO BUILD A PROFITABLE
BUSINESS?

Popularity Facility Economy

• People want to • Interactive • Is cheaper to
read the latest mechanisms to pay for online.
books instead of find literature. • Pay by chapters,
old books • Read&Share it lessens the
• Original comments with RISK.
literature. other readers.
MAIN OBSTACLES OF QIDIAN.
• Copyright infringement.
• Text corruption.

Solution A recently-developed
type of anti-piracy
scheme called “literary
works fingerprinting”
THE ADVANTAGES VS
DISADVANTAGES 2017级金融学 王乐

VS
 THE ADVANTAGES OF INTERNET LITERATURE

• Network technology has broken the

traditional communication bottleneck.
• Convenience, wide-spreading and low
cost of virtual platforms
THE ADVANTAGES OF INTERNET LITERATURE
• The interactivity and the hypertext
feature of Internet literature
• Create a new read-write
relationship mode
• An equal platform for
communication-Internet
THE ADVANTAGES OF INTERNET LITERATURE

• The diversification of network channels enables instant messaging(即时通讯) to exceed

geographic limits .
• The freedom and compatibility of the Internet have also brought literary works back to
popular and widespread.
• Internet literature has also led to the development of other industries, such as film and
television and online games .
THE DISADVANTAGES OF INTERNET LITERATURE

• The rapid development of internet brings to the literature more sharp

expansion of quantity than improving quality.
• The spread of the Internet makes literature pay more attention to
commercial purpose.
THE DISADVANTAGES OF INTERNET LITERATURE
• Through the spread of the
internet, readers' reading
habits have changed, but
some readers have not
adapted to the new mode of
network communication .
 How to develop the literature
under the perspective of “Internet+”

• Classic literature
• Internet literature

2017级金融学 胡滢
History of literature carrier
Oral Material Internet
language books channel
• The literary carrier
is the basic materialization form of literature. It is an
important dimension of literature itself, which changes literary function and
concept. Every emerging medium of literature promotes and changes literature
content and communication.
Classic literature
• Internet is helpful to preserve the books
that are out of print.
• These books are more available for
ordinary readers because they could read
scanned version on the internet, instead
of going to the library which maybe is
far away.
Classic literature
• It inspires readers to read classics.
• Sales or recommended book lists on
websites , new book recommendation, e-
book download, and the public praise on
the internet from a large number of
readers, all kinds of reading programs
• It spreads widely and rapidly. Traditional
media can not be compared with.
Internet literature
• Internet literature has been
commercialized and industrialized. It is
inevitable that the quality of internet
literature is mixed.
• Internet enterprises have social
responsibilities to guide the writers and
readers to create a better atmosphere.
• 2016 Literature Prize of Tencent
Internet literature
• Internet literature VS IP
• Internet literature can be combined
with publication, games, cartoon,
animation, films and television, stage
plays, related products etc.
OUTLOOK FOR THE INTERNET LITERATURE
FUTURE POTENTIAL RISKS FOR THE INTERNET
LITERATURE DEVELOPMENT
FORECAST OF THE FUTURE OF THE INTERNET
LITERATURE.

• YOSUNY ECHEVERRÍA LOLÍN

• 罗琳
 OUTLOOK FOR THE INTERNET LITERATURE FUTURE

IN THE PAST THERE WERE NO BOOKS

AND IT IS SAID THAT IN THE FUTURE
THERE WILL NOT BE ANY BOOKS EITHER.
TECHNOLOGY HAS REVOLUTIONIZED THE
FIELD OF TEACHING IN A WAY
IMAGINABLE A FEW YEARS AGO.
 OPTIMIST
PESSIMISTICS
DEFENDERS
OUTLOOK • Internet is good for books. • Internet has aggravated the
FOR THE crisis of the publising world.
INTERNET • Democratizes Reading
• Self-publishing has created
LITERATURE • Electronic book widens the an offer without filter and
FUTURE reading public impossible to cover.

• New mobile devices only

promote a scattered and
fragmentary reading.
POTENCIAL RISKS
• Many writers see the internet as a squat little monster, constantly offering distraction
• Receiving unsolicited e-mail messages that are sent in bulk without the permission of the
recipient, also known as spam
• Children and adolescents are using their internet literature access without restriction and can be
unaware they are putting themselves into compromising situations.
• The internet is a quick, convenient and private means for obtaining information, but it is not
always certified, the quality of the information presented varies greatly
• Internet makes actually reading literature unnecessary, instead of plodding through, people can
just Google or Baidu and find summaries, notes, essays, quotes, analyses, interpretations,
pictures, even lesson plans.
 The Wikipedia entry also gives
students a plot summary the book
and character analysis along with
predigested comments students
can offer as their own

People who are “visual learners” can go

to YouTube and find a video version of
the book to watch instead of read.
 USE THE FOLOWING INTERNET LITERATURE WITH
EXTREME PRECAUTION
SORTING OUT THE RELIABLE SITES IN
INTERNET MAY REQUIRE EXPERIENCE
AND EXPERTISE . E.G: NEWSPAPERS
DO NOT INTEND TO PUBLISH " PURELY
SCIENTIFIC ARTICLES OR SCIENTIFIC
MAGAZINE JOURNALS, THEY LACK
ORIGINAL RESEARCH , AND THEY ARE
USUALLY PROFIT ORIENTED
FORECAST OF THE FUTURE OF THE INTERNET LITERATURE
• It’s a good thing. Lots of energy, lots of growth, lots of places for writers to publish and so much
for readers to read.
• The velocity of change today is remarkable and increasingly challenging to navigate
• As a new media space, the internet literature naturally favours the art forms most appropriate to its
conditions
• The experience such uniquely explosive growth in china might have been expected
• Chinese readers are unusually willing to read on mobile devices and other screens, for this model
to work , readers would have to own devices that they'd be willing to read large quantities of text
on.
• We would need "a much wider base of writers, not just readers