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Building a Grassroots

Database for The Beer


Institute

1
About Rational 360
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Our Team
Headshots
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1.93” x
1.78”

Patrick Collin Jennifer Susy Beltz- Nick Taí


Dorton Berglund Kay Allen Garlow Coates
Managing
Director Director Director Director Associate
Partner
Leads robust Leads digital Leads Lead digital Lead digital Experience
surround- campaigns and campaigns for marketing team at the combining
sound public building Fortune 50 campaign for Department of digital strategy
affairs politically companies and Fortune 500 Health and with brand
campaigns for significant email associations. clients, development for
Human
Fortune 500 lists for various Deep including Fortune 500
Services in the
companies and associations, experience in Anheuser- companies and
Obama trade
major trade candidates, political, policy, Busch. Administration associations.
associations nonprofits and and advocacy
corporations. strategy.

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Our Clients
We run digital public affairs campaigns for global companies,
associations, foundations and non-profits, and local elected officials.

Global & National

Associations

Foundations &
Non Profits

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Insights
People who talked about beer and jobs in the U.S. on Twitter between
Jan. 1, 2017 and June 30, 2017 were 63.1% male and 36.9% female.

Gender

36.9% Male
63.1% Female

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Insights
More than one quarter of the conversation comes from
seven states: California, Texas, New York, North
Carolina, Pennsylvania, Florida and DC.

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Insights
The people who talk about beer and jobs online are influenced by:
Political Media Conservative Media

Matt
Yglesias
Specific Breweries Food and Travel Blogs
and Beer-related Apps and Publications

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Recommended Digital Strategy for The Beer
Institute
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Analyze Acquire Amplify Act


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Analyze: Text goes here

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Metrics
Weekly results dashboard measuring activities and outcomes:

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Monthly social media conversation analysis including:

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Budget
Trial $xxx,xxx
$xxx,xxx
Year-long campaign
Explanation

Tactic Tier 1 Tier 2 Tier 3

Strategy: $xx,xxx/mo $xx,xxx/mo $xx,xxx/mo

Email Consumer Data Trial $xx,xxx $xx,xxx $xx,xxx

Weekly Social Intelligence Reporting $xx,xxx/mo $xx,xxx/mo $xx,xxx/mo

$xx,xxx $xx,xxx $xx,xxx


Email Acquisition Ads
Projected: (xx,xxx-xxx,xxxemails) Projected: (xx,xxx-xxx,xxxemails) Projected: (xx,xxx-xxx,xxxemails)
$xx,xxx $xx,xxx $xx,xxx
Social Media Acquisition Ads Projected: (xx,xxx-xx,xxx Facebook fans; Projected: (xx,xxx-xx,xxx Facebook fans; Projected: (xx,xxx-xx,xxx Facebook fans;
xxx-x,xxx Twitter followers) xxx-x,xxx Twitter followers) xxx-x,xxx Twitter followers)
$xx,xxx $xx,xxx $xx,xxx
Influencer Ads Projected: (x,xxx,xxx-x,xxx,xxx high-value Projected: (x,xxx,xxx-x,xxx,xxx high-value Projected: (x,xxx,xxx-x,xxx,xxx high-value
impressions) impressions) impressions)

Advocacy, Email and Text Tools $xx,xxx $xx,xxx $xx,xxx

TOTAL $xxx,xxx $xxx,xxx $x,xxx,xxx

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Case Logo goes
here
Study
PROBLEM STRATEGY RESULTS
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Confidential - Not For Distribution