AICDA model for rural communication

• Awareness
• Interest
• Conviction
• Desire
• Action
 Empowerment for Panchayati Raj
• Empowering the the village institutions by
making available developmental funds
• 30% compulsory representation of women in
local bodies to their empowerment, income
generation and entrepreneurial activities
 ICT initiatives in rural markets
• ITC’s e-Choupal
• N-Logue Communications by IITM
• Project i-Shakti
• Inagriline by EID parry
• Gyandoot by Govt. of Madhya Pradesh
• TARAhaat by the development alternatives group.
• Grameen Sanchar Society ( GRASSO ) by BSNL
• Mahamaza – Network of virtual dealers