VISIONARY

LEADERSHIP

By: Tom Caruso, Mary Elva Kirkman, Cornel Cheron, Alex Nelson, Dija
Cobb, Phillip Swain
 Visionary Leadership Style ?

The leader is inspiring in vision, and helps others to see how they can
contribute to this vision; allowing the leader and followers to move
together towards a shared view of the future.
● One of the most vital components to achieve long-term success.
● Provide freedom for employees to assist in the development of the
vision.

“Good leaders have vision and inspire others to help them turn vision into
reality. Great leaders have vision, share vision, and inspire others to
create their own.”- Roy Bennett
 Visionary Leadership Theory

- Developed in the late 1970s (George R. Goethals, 2004)

- Part of a genre of leadership theory
- Visioning Behavior
- What is vision?
- “A leader’s ideological statement of a desired, long term
future for an organization (George R. Goethals, 2004).”
- Often confused with Mission Statements
 Vision Statements

- Vision Statements
- Ex) Giro Sport Design (George R. Goethals, 2004)
 What is a Vision?
- Vision
- Ex) Floral Shop “We don't sell flowers, we sell beauty.(George R. Goethals,
2004)”
- Mission
- Ex) “We will sell flowers and provide value to our customers in the form of
low prices and reliable delivery.(George R. Goethals, 2004)”
- Strategy
- Ex) “We will sell flowers to customers in the eastern United States through
Internet and telephone sales (George R. Goethals, 2004). ”
- Philosophy
- Ex) Part of a company’s philosophy may be to treat customers fairly
(George R. Goethals, 2004)
- Goals
- Ex) “Our goal is to have $5 Million in sales in 2003 (George R. Goethals,
2004).”
 Key Visionary Leadership Behaviors

- Developing and communicating a vision (George R. Goethals, 2004)

- Implementing a vision (George R. Goethals, 2004)
- Key behaviors in implementation
- Role Modeling
- Empowerment
- Image Building
- Risk Taking
- Supporting
- Adapting
- Intellectually Stimulating
- Developing the organization
 Seven Visionary Leaders
Elon`Musk (Relentless innovation)- CEO of Space X and Tesla has revolutionized entire industries with his
focus on moving beyond the status quo.

Nick Woodman(Focus)- CEO GoPro GoPro was born out of a need for pictures while surfing.

Alan Mulally (Resilience) -CEO Ford Motor Company behind the turnaround of Ford.

Shantanu Narayen (Adaptability) -CEO Adobe Systems changed Adobe Creative Suite to a subscription-
based model.

Philip Krim - (Reimagining)- CEO Casper Reimagined the process of buying a bed.

Pat Summitt- Taught the Lady Vols a winning attitude and style that lead to 8 national titles and 32 SEC
Championships.

Vince Lombardi- 2 time superbowl winning coach that also assisted in making the NFL the most dominant
league today

https://www.entrepreneur.com/article/
 Attributes of Visionary leadership

1. Inspiration- How does a leader tap into emotions.

2. Emotionally Intelligent- Must be aware of his/hers and the emotions of others.
3. Open Minded-The ability to see the bigger picture.
4. Imaginative- The ability to dream and see beyond the current situation.
5. Resolute- The ability to face adversity.
6. Persistent- The ability to stay consistent through difficulties.
7. Collaborative-The ability to work together to create solutions.
8. Bold-The ability to be daring and take risk.
9. Magnetic - The ability to attract talent and bring the best out of people.
10. Optimistic- The ability to stay hopeful to achieve success.
 Other Attributes of Visionary Leaders

- They find the best in their people.

- They are never satisfied, but always content.
- Always want to make tomorrow better.
- They are accepting of change.
- They are very inclusive.
- They are personally bought in.
 Visionary Leadership Process

VISON VISON VISON

VISION COMMUNICATION ACTION

Elon Musk - Digging Tunnels in LA.

 5 Visionary Leadership Principles - Foundations

● Challenge the Process - Jump the Curve.

● Be Enthusiastic - Inspire.
● Help Others to Act - Tools to achieve vision
● Set the Example - Role model
● Celebrate Achievements - Emotion.. Hearts as well as
minds.
 Pro and Con of Visionary Leadership
Visionary- This kind of leader will constantly look toward the future and engage others
to share the same optimistic views . These leaders in particular promote innovation,
learning, creativity and relationships to share and achieve a common goal.

● Pro : Can refocus ● Con: The leader can

everyone to the task at become to focused on
hand. Remind everyone the future and can
what the goal is. neglect current
problems in the present.
Moneyball

https://youtu.be/ugN5aD5p2NU
 Ways Leaders Use Vision

● It Provides Direction
● It Uses Foresight
● It is Believed
● It Motivates
 Are you a Visionary Leader?

Everyone Close your Eyes!

1. Think of the ten attributes

2. Reflect
3. Find ways to bring this quality to life
4. Visualize
5. Notice how it feels
6. Hold feeling and gently smile
(Jeffrey, 2016)
 Discussion Questions?

1. Why is it important to have a shared Vision?

2. What other leadership styles share the same
characteristics of a Visionary leadership and why?
3. Who do you think of when you think of a Visionary leader
and why?
 Additional Readings

● Transformational and Transactional Leadership in Interuniversity Athletics Management-

Alison J. Dorherty and Karen Danylchuk
○ Common approaches that leadership influences
■ Exert greater effort in the pursuit of higher-order needs
■ Embrace a greater vision for their group or organization
■ Ultimately perform beyond expectations
● Visionary Leadership Theory Excerpt from the Encyclopedia of Leadership
○ https://studysites.sagepub.com/northouseintro2e/study/chapter/encyclopedia/encyclopedia6.1.
pdf
● A Review of Leadership Theories, Principles and Styles and Their Relevance to Educational
Management
○ https://www.researchgate.net/publication/283081945_A_Review_of_Leadership_Theories_Pri
nciples_and_Styles_and_Their_Relevance_to_Educational_Management
 Group Members

Tom Caruso - Slides 7 and 8 Examples Alex Nelson- Visionary Leadership Process, 5
Visionary Leadership Principles
of Visionary Leaders

Cornel Cheron - Questions and Money Phillip Swain- Attributes, Visionary Pro & Con.
Ball Clip Example Matthew Joseph Urbanczyk - Are you a
Visionary leader?, Ways Leaders Use Vision
Dija Cobb- Visionary Leadership
Theory, What is Vision?, Vision
Statements, Key Visionary Leadership
Behaviors

Mary Elva Kirkman -, Other Attributes

of Visionary Leaders
 Work Cited

Cohn, C. (2015, February 24). 5 Visionary CEOs and Their Key Traites that Every Leader Shuld Master.
Retrieved from entrepreneur: https://www.entrepreneur.com/article/242302

George R. Goethals, G. S. (2004). Visionary Leadership Theory . In G. S. George R. Goethals, Encyclopedia of

Leadership (pp. 1615-1619). Thousand Oaks, Calif.: Sage Publications.

Goleman, D., & Daniel Goleman, Richard E. Boyatzis, and Annie McKee. (2015, August 24). Leadership That
Gets Results. Retrieved October 7, 2017, from https://hbr.org/2000/03/leadership-that-gets-results

Jeffery, S. (2017, February 17). 10 Attributes of Visionary Leadership (and How to Embody Them). Retrieved
October 12, 2017, from http://ceosage.com/visionary-leadership/