Category Analysis

• Staples
• From the excel it can be observed that although sales target has exceed
expectations only in the month of June, RGM (Rs./sft) has exceeded
expectations in months of June, July, August and December
• As observed RGM % has been higher than expected in these months. We can
analyse sales of these months and identify high margin products which are
selling well and duplicate it for other months

• F&V
• The sales of F&V exceeds expectations in all months except December,
however RGM (Rs./sft) has been below target for May and August.
• Also although sales are always higher, RGM % is either lower than or equal to
the expected one. Thus margins of few higher selling items can be increased
Category Analysis
• Fish & meat
• The sales has exceed expectations for June, July and September. However
with RGM % as expected, RGM (Rs./sft) has exceeded expectations in July and
September but is below expectation in June.
• Thus promotions in this this category would have boosted sales in June but
reduced margin which resulted in poor RGM (Rs./sft)
• Bakery
• The sales has exceed expectations for July, August and September. RGM % has
met expectations in August and September resulting I RGM (Rs./sft) exceeding
expectations. Thus their product portfolio was perfect in these months.
• However in October, November and December expected RGM % has
increased considerably from (18-20)% to (33-34)% suggesting increase in price
or changing product portfolio. This resulted in category missing targets with
huge margins
Category Analysis
• Dairy & Frozen
• From September to December although sales has not increased, Rs./sft has
increased considerably. RGM % is also same.
• It suggest that either space allocated to category is reduced or certain SKUs
were changed resulting in better RGM (Rs./sft).
• FMCG
• The sales of FMCG exceeds expectations only once in June. Most of the times
it has missed the target with huge margin.
• However it has exceed targeted RGM (Rs./sft) in April, July and December
other than June with higher than expected retained margin.
• From August to November R&D has been considerably low along with RGM
(Rs./sft). Thus it can be assumed that R&D income needs to be higher for
higher RGM (Rs./sft).
Category Analysis
• Liquor
• From
• Apparels
• As evident from the data RGM for apparels has boosted in months of October
to December. It suggests sale of high margin products for example winter
clothes during this period.
• Similarly margins in May to September has been quite low. Store needs to
probably change their stocks as per the season and keep higher margins on
apparels selling high in that season.