HYPERSTAR

Shopping like never before

 INTRODUCTION

• ALI ZAIN UL ABEDEN F09B120

• AQIB SHAHZAD LUK F09B114
• JUNAID NAEEM F09B158
• FAHAD FAROOQI F09B031
• ZIKERIA RASOOL F09B116
• RABIA BASRI F09B154
• AAMNA REHMAT F09B117
 HYPERSTAR
Welcome to the Pakistan's most dynamic, fast-moving and exciting hypermarket
chain! The company has global expertise which helps in offer the shoppers here in
the Pakistan the same quality, variety and value-for-money that is provided all
over the world.
• Hyperstar is subsidiary of Carrefour
• Carrefour is a French chain of retail store
• World’s second largest retailer.
• Brought in Pakistan by Futtaim Retailer.
 HISTORY
Recognized as one of the most active shopping concept developers
throughout the region, the Group first introduced the hypermarket
model to the Middle East in 1995.

Majid Al Futtaim Hypermarkets, offers shoppers the same quality,

variety and value-for-money that have made the brand a household
name to millions over the world.
 Mission

Hyper star reputation has been built, above all, on the quality and
freshness of the products, customer service and competitive prices.
Selling goods with quality choices in food, personal care,
communication, leisure, entertainment and household goods while
continually meeting the needs of local consumers in 2009, with the
ranging from needed to refrigerate food to clothes under one roof, is
trendy as shoppers pick specialized stores.
 BREIF INTRODUCTION
Hyperstar’s own retail brands are a significant medium for brand
differentiation and customer loyalty, contributing substantially to the
organization’s growth in sales.

Massive buying power, the Hyper star guarantee to cut costs and keep
its prices low - no wonder more than 2,000,000,000 people worldwide
shop with us every year! As well as unbeatable value, we've also got
unbeatable choice - you'll find over 100,000 items always in stock!
 BREIF INTRODUCTION

Adding convenient locations near to you and easy parking when you
get there, and it's easy to see why so many people choose Hyperstar
 Hyperstar Pakistan
• In Pakistan Hyperstar in situated in two different provinces
Includes Punjab Provinces and Sindh Province.

• Hyperstar Lahore
• Hyperstar Karachi
LOCATION
Retail Strategy
 Target Market

• Hyperstar has targeted people of middle and elite class, who are
conscious about price and quality respectively.

• It is focusing on B2C rather than B2B.

 Competitive Advantage
• Hyperstar is enjoying international exposure, in desire of leading the
market it is welcoming foreign investors and employees.

• They have advantage as they are totally working on the concept of a

learning organization providing maximum customer satisfactions.

• They are providing easy refund and change facilities on shopping

goods.

• Selling in retail, no restriction or compulsion of buying up to any limit.

 Retail Format
 Nature of Merchandise

Location

Store Design

Pricing Policy

Advertising and Promotion Programs

 Nature of Merchandise
• Hyperstar deals with wide assortment of products. It deals in different
product categories.

It deals with following general categories :

 Home appliances
 Household goods
Textile
Grocery & Beverages
Fresh Foods
 Home Appliances

• Go techno-crazy with the latest technical equipment, gadgets and

electronics items to satisfy you.

• From International brands, all our products are durable and of good
quality. At Hyperstar we cater to our customers’ needs
 Household Goods

• Shopping at Hyperstar couldn’t be easier.

• Get everything from housewares to office & home stationary, sports

good, toys, and so much more.

• There’s everything for everyone.

 TEXTILE
• Take your pick from an amazing collection of fashion apparels and
beautiful home linen that will satisfy your every need and provide you
with quality and affordable items.

• From basic wear to formal wear, trendy outfits to cool seasonal

collections, you can find your style right here. What’s more, decorate
your home with the latest from our bedroom, bathroom and kitchen
ware sections.
 FRESH FOODS
• Get value for money and quality goods with our amazing collection of
fresh food counters that add to our success everyday.

• From fresh foods that are prepared in-store everyday to imported

foods from across Pakistan and abroad, you can now enjoy a variety
of foods to tempt your palate.
 GROCERY & BEVERAGES

• Your one-stop shop for everything from cleaning products to

groceries, fresh foods to frozen foods, and just about anything you
need for your home.

• Also, avail 10% discount on most of the retail grocery products.

 Product Lines

Home Household Bakery

Textile Grocery Beverages Fresh Foods
Appliances Goods Goods

 Sony
 Coca Cola
 Samsung  Housewares  Basic  Meat  Bread
 Personal  Shehzan
 Dawlance  Office Wear  Fruits  Biscuit
care  Rani
 Pel Goods  Vegetables  Sandwich
 Formal  Skin Care  Pepsi
 Heir  Home  Sea foods  Muffins
Wear  Kids  Nestle
 Gree stationary  Imported  Rolls
 Trendy  Imported  Red bull
 Orient  Sports foods  Cake rusk
outfits Goods  Extreme
 Mitsubishi  Toys  Cookies
 LG
 TECHNOLOGY
• Using Bar Scan codes for selling products while billing it will put at
convenience.

• Digital cameras are operated in the Hyperstar to deal with thieves and
to avoid any mishap.

• Fire Alarming Systems are planted to avoid any inconvenience.

• Wifi is available for the buyers inside the Hyperstar.

 TECHNOLOGY
• Automated Accelerators to put buyers at ease.

• Centrally air conditioned.

• Walk through gates for the security purpose.

 TRADe AREA ANALYSIS
• Hyperstar Retail facility centrally located in Fortress Stadium Lahore
Cantt Lahore, where the daily traffic count crosses 70 thousand to 1
lac.

• Nearest areas which can easily access it includes :

Gulberg
Defense
Canal
 Walton
• It is situated in the commercial hub of Lahore with very high traffic
and visibility.

• People of different ages and of different social classes visit this area on
daily basis.
 Competition
• Direct Competitor:

 Metro

Indirect Competitor:

HKB
 Other local retailers
• Metro and Makro are wholesalers while it is the first retail store in Lahore.

• No shopping limits in Hyperstar while in other two it is compulsion.

• Located in an ideal market which is already in running good fortress

stadium.

• Much better Customer care

• Parking
 Further Focus & Expansion Plan
• As it is already present in 19 countries with 52 retail markets.

• Focusing on more retail stores in different markets as they recently

opened a new store in Dolman Mall Karachi.

• With the passage of time Hyper star is expanding and diversifying its
market.
 PROBLEMS

 No proper Café for the buyers to eat, you can not eat anything inside
the Store, only a coffee shop is present inside the Hyperstar.

 Less space as compare to Metro and Makro although it is double

storey but products are more and space is lesser.

 Display of goods is minimum which is a great draw back, specially in

textile. No dummies are available for the display of clothing.
• Expanse of land on parking causes security issues specially with
vehicles.

• electronics area is not quite as impressive as it should’ve been.

• Unimpressive book-store.
 Conclusions& Recommendations
 Store should be enhanced in its design , layout and fixtures.

 They should allow students to complete their research on Hyperstar and must be
permitted to capture images of product placement.

 Website should be updated regularly and even Facebook page should be updated
on regular basis.
 They should increase security at entrance and at parking place.

 Should increase other good brands which are carrying their own personal
good credibility, it will increase store traffic.

 Soft music in background

 Customer service center should be given more space to keep customers

luggage.
THANK YOU