FMCG INDUSTRY

 
Overview
 FMCG also called Consumer packaged
goods (CPG) industry
 Deals with the production, distribution
and marketing of CPG
 Low penetration levels, low operating cost
 Well-established distribution network
 Caters to 3 different aspects- necessity,
comfort, and luxury.



Overview contd…
 Quick shelf turnover and relatively low cost
 Household Care
 Fabric wash (laundry soaps and
synthetic detergents);
 Household cleaners (dish/utensil
cleaners, floor cleaners, toilet
cleaners, air fresheners,
insecticides and mosquito
repellents, metal polish and
furniture polish)



Overview contd…
 Food and Beverages
 Health beverages; soft drinks;
staples/cereals; bakery products
(biscuits, bread, cakes); snack
food; chocolates; ice cream; tea;
coffee; soft drinks; processed
fruits, vegetables; dairy products;
bottled water; branded flour;
branded rice; branded sugar;
juices etc.
 Personal Care
 Oral care, hair care, skin care,
Overview: Size
 Total size is 85,000 crore Rs
 4th largest sector in the economy
 Creates employment for 3 M people in
downstream activities
 Sector will grow 60% by 2010
 Market size projected to be US$ 33.4 billion
by 2015



Overview: Trends
 Increase in disposable income  change in
the mind set of consumer from “Value for
Money” to now “Money for Value”.
 Organized Retailease in browsingone
stop destinationboom in the Indian
FMCG market.
 Saturation and cut throat competition in
urban Indiatarget rural consumers. Ex.
‘sachet’.
 Use of Internet, social media sites for
online marketing (Coca Cola and
Unilever).
 CADBURY OVERVIEW
 Cadbury began its operations in India in
1948 by importing chocolates .
 Cadbury India operates in four categories
viz. Chocolate Confectionery, Milk Food
Drinks, Candy and Gum category
 Cadbury enjoys a value market share of
over 70%
 Dairy Milk ,5 star , perk ,celebrations,
temptations, éclairs, gems , bytes,
Bubbaloo are the well known products .

LATEST PROMOTIONS & CSR
INITIATIVES
 Tied-up with Bharti-Wal-Mart to support
the infrastructure of a government
school for underprivileged children in
Gurgaon.
 Factory at Bangalore has constructed a
check dam to store the rainwater.
 The 'Kuch Meetha Ho Jaaye' campaign
associated Cadbury Dairy Milk

 B C G M a trix fo r D a b u r
Oral Care Hair Oil
High Food & Beverages Shampoos
Business Growth Rate

Vatika Amla Hair Oil

Uveda

Health Skin Care

Supplement
Household Care Baby Care
Medics

Low

High Low
Market Share