IDEA GENERATION

INTRODUCTION

• Accidents have become daily happening in modern life. In big cities accidents are
common during the peak hours. Some of these accidents are fatal.
• In India, the number of road accidents is increasing day by day
CAUSES OF ACCIDENTS

• Not Adhering to traffic rules

• Overtaking
• Over- speeding
• No Lane Driving
• Buzzed Driving
REPORT ON ROAD ACCIDENTS IN 2016:

(Source: Union road transport and

highways ministry)
WAYS TO REDUCE ACCIDENTS

• Follow the speed limit

• Do Not Drink and Drive
• Maintain lane discipline and avoid overtaking
• Avoid driving in the wrong sides of the road
• Strict enforcement of traffic rules.
• Use of better equipped vehicles, robust helmets (for two wheelers). \
 CALL FOR IDEAS (BRAINSTORMING)
• Better equipped bikes and cars
• Robust helmets with high durability
• Better road grip tyres for the vehicles
• Better and more effective speedometers
• Automated and self -driven cars which uses new technology like robotics
• Increase in the installation of traffic signal posts
• AI enable helmets which would give the riders updates about the traffic, routes etc
• Driver or rider operated equipment to keep a check on the speeding limit.
• Creation of traffic signal application for better updates on signals, especially
during peak hours.
• Increase in the width of the roads and better construction of the same.
IDEA SCREENING

AI helmet chosen due to the following reasons:

• Durability and high resistance capacity against damages
• Artificial intelligence enabled
 Detection of potholes and speed breakers
 Detection of one-way lanes
 Avoid over speeding
 Buzzed driving
 Traffic signals
 GPS-enabled
SIZE AND GROWTH

• According to a survey, India currently has more than 2,00,00,000 riders. This is a
huge market to launch the product.
• The target market will comprise of all the two-wheeler riders in India
CONCEPT DEVELOPMENT AND MARKET
TESTING
• Product concept, benefits and features would be communicated to the focus
groups
• Focus groups-Biker Communities in cities like Delhi, Bengaluru, Kolkata and
Mumbai
• Based on the feedback, the prototype would be developed
Test Marketing
Standard Test Market-
• Helmets will be placed at showrooms of Racing bikes and cars
• Exclusive showrooms for sale of helmets
• Tie ups with stadium where the racers are conducted to promote the
sales
• Various distribution channels
Organising a helmet programme
Achieving helmet use(Simulation)
Publicity campaign-
• First stage-
It is mainly aimed to create awareness of road safety. All
cinemas/multiplexes in Bangalore would screen three short promotional
films on motorcycle safety before the start of every feature film. Motorcycle
riders were informed of the current law . They were also warned of the
dangers of wearing substandard helmets.

This would be in collaboration with the Bangalore Traffic Police

dept,Transport Ministry,Dept of Health etc.
• Second Stage-
• The second stage focused on ensuring sufficient helmet stocks in the run-
up to “enforcement day". This required persuading helmet makers to
collaborate in a “helmet fair”, at which all brands of helmets went on sale

• Third Stage-
Other events included debates, seminars, drawing competitions and parades
in relation to Road safety Week, where material and information in terms of
safety ,product usefulness would widely be distributed . Well-known media
personalities were invited to speak publicly on helmets and road safety .
To tie up with UNESCAP