Beruflich Dokumente
Kultur Dokumente
Environment
Figure 2.1
Copyright © 2004 South-Western. All rights reserved. 2–1
General Environment
• Dimensions in the broader society that
influence and industry and the firms within it
Economic
Sociocultural
Global
Technological
Political/legal
Demographic
Table 2.2
Copyright © 2004 South-Western. All rights reserved. 2–8
General Environment (cont’d)
• The Economic Segment
Inflation rates
Interest rates
Trade deficits or
surpluses
Budget deficits or
surpluses
Personal savings rate
Business savings rates
Gross domestic
product
Copyright © 2004 South-Western. All rights reserved. 2–9
General Environment (cont’d)
• The Sociocultural Segment
Women in the workplace
Workforce diversity
Attitudes about quality
of worklife
Concerns about
environment
Shifts in work and
career preferences
Shifts in product and
service preferences
Copyright © 2004 South-Western. All rights reserved. 2–10
General Environment (cont’d)
• The Global Segment
Product innovations
Applications of
knowledge
Focus of private and
government-supported
R&D expenditures
New communication
technologies
Figure 2.2
Copyright © 2004 South-Western. All rights reserved. 2–16
Threat of New Entrants: Barriers to Entry
• Economies of scale
• Product differentiation
• Capital requirements
• Switching costs
• Access to distribution channels
• Cost disadvantages independent of scale
• Government policy
• Expected retaliation
Intense rivalry
Low profit potential
among competitors
Moderate rivalry
High profit potential
among competitors
Figure 2.3
Copyright © 2004 South-Western. All rights reserved. 2–33