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C Marketing (ent4217)
Prepared by :
Melody A. Alterado
Company
Overview
Nutriasia is the Philippine's foremost producer, marketer and distributor of
quality sauces and condiments.
As the leading player in the local sauces and condiments market, NutriAsia
are known for producing iconic Filipino brands that continue to be part of
every Filipino home.

Who doesn't know about UFC, Papa, Jufran, & Mafran - our ubiquitous
condiments among banana catsup lovers? Assimilated and adopted into
Filipino culture, our banana catsup brands have delighted generations of
Filipinos. They are being used as condiments on just about any dish - fried,
roasted and grilled poultry and meats. What's more, they are even used as a
vital and distinct ingredient in our sweet-and-spicy Pinoy spaghetti.

Mang Tomas is certainly another product that creates a true Filipino special
delicacy. Many fiestas and gatherings have become special with all-time
favorite dishes like delicious lechonpaksiw and crispy lechonkawali that are
accompanied by the sweet and distinct flavor of Mang Tomas all-around
sarsa. Truly, this dipping sauce is already part and parcel of the Filipino home.
Likewise, as a big player in the liquid condiments category, DatuPuti
brand guarantees only the best quality. Extremely delicious and
delectable Sinigang and Adobo dishes were made with the
"Mukhasim" sourness of DatuPuti Vinegar and the aromatic taste of
DatuPuti Soy Sauce.

Certainly, NuTriAsia are not just about producing the best sauces and
catsup that have put Pinoy cuisine on top of the charts. In line with
their mission to enable great meals that would make people happy,
NutriAsia are also about building a future for their employees,
business partners, and customers - based on innovation, creativity,
care, honesty, transparency and most of all, hard work and
excellence.

In NutriAsia, they take great pride in building true Filipino brands that
enrich every meal experience.
Company Logo
NutriAsia is the country’s foremost producer and distributor of
quality sauces and condiments. The company needed to establish
corporate brand recognition on top of their well-known products such as
Mang Tomas All-Around Sarsa, DatuPuti Soy Sauce and Vinegar, and UFC
Banana Catsup. An initial brand restyling and clean-up of the icon and
typography was done. From there, an extensive brand manual was created
to streamline the brand’s visual identity. The manual had to be precise with
the standardisation of brand packaging, marketing collaterals, corporate
use, and its application on the sub-brands. Furthermore, the project aimed
to expand NutriAsia’s brand elements, providing patterns, proper colour
usage, and photography.
 HISTORY AND MILESTONES
NutriAsia traces its beginnings to Enriton Natural Foods, the brainchild of Filipino
entrepreneurs Joselito Campos Jr., Ang Tin Yu and Kedin Go.
The business thrived on one regional brand - Nelicom and one factory, producing banana
ketchup, hot sauce and fish sauce.
It was a modest business that had limited presence in North Luzon, though it quickly
acquired the rights to three popular brands of catsup and lechon sauce—Jufran, Mafran
and Andok’s.

Thefirst major milestone happened in 1991, with the forging of an accord between
Enriton and Acres & Acres. With the addition of seven more factories and three well-
known brands (DatuPuti vinegar, Papa banana catsup, and Mang Tomas lechon sauce),
the new-born company was truly a national business, and was named Southeast Asia
Food, or SAFI, as we know it today.
In 1994, sales growth began accelerating with the birth of First Sheridan – a distribution
affiliate of SAFI. SAFI also acquired Amihan, another regional brand known for vinegar
and other sauces.
Enter 1996, a big milestone year. SAFI acquired the mega brand, UFC - an icon among banana
catsup lovers. This milestone was accompanied by the founding of NutriAsia Incorporated, the
holding company which acquired the UFC brand. Together with SAFI, NutriAsia would soon
become a major player in the local food market.
At the turn of the millennium, SAFI entered into a joint venture with its first foreign partner, HJ
Heinz of the US. The new company, called Heinz-UFC, carried catsups and chili sauces while the
remaining portfolio of products was handled by SAFI.

Though this joint venture was ultimately short-lived, it was significant because it allowed SAFI to
acquire new technologies and business processes from their foreign partners, factors that would
drive dramatic and consistent growth up until today, and was a key component in our company’s
greatest coup to date.

Looking back, NutriAsia evolved through a series of brand acquisitions. The acquired brands were
nurtured with innovation and brand building investments. And all these paid off with market
leadership.

NutriAsia is now in the big league of Philippine companies, ranked among the top food
companies. And yet our company continues to strive for ever greater heights. Our long-term
vision is to be a world class branded food and beverage company serving global markets.
Imagine that which is good can get even better. Indeed, we are ready to bring change.
“Ito angamingpanibagongkaisipan – maspinalakas, maspinatindingNutriAsia”.

MISSION
Happy People. Great Meals, Anytime, Anywhere.
We enable great meals to make people happy.

VISION
To be the first choice for flavorsome condiments and food products for the
Filipinos at home and around the world.
 Creativity CORE VALUES
Excellence

Caring

Walk the Talk

Winning together
VICINITY MAP
 STRENGTH
- Well recognized brand. Nutriasia brands are already venerable
names not only in Filipino household but also globally.

- Loyalty of customers. UFC, Papa, Jufran, Mafran and DatuPuti

are the market leaders in our country where 9 out of every 10
people consume NutriAsia products compared to other brands.

- Has the widest selection of quality sauces and condiments in

the market.

- It is the first and only branded local condiments company that is

certified by globally institutions for it’s compliance with systems
and best practices that make sure its products are safe and clean.
Taste is power!
 WEAKNESS

Large operational cost connected with high

level of employment in the country and also
due to wide variations of products.
- From food condiments, the company plans to grow its range
of products to packaged food and growing food categories
within the next following years.J

.
.
…

- Now that Filipino food is gaining popularity, NutriAsia wants

to accelerate the momentum of the need for Filipino food.
.
.

- Possible partnership with large companies overseas.

Economic recession can change customer
motivation from one driven by quality and
convenience to the one one driven by low
cost.
ORGANIZATIONAL CHART
 EMPLOYEES INFORMATION
NAME :
Mr. Jose “ JOJO” G. Rimorin
POSITION:
Production Manager
AGE : 45y/o
EDUCATIONAL ATTAINMENT:
- Don Mariano Marcos Memorial
State University
- Bachelor of Science in
Electrical Engineering
-Electrical Engineer Licensure
-Exam Passer
EMPLOYER:
NutriAsia Inc.Years of work
in the company: 19 years
QUESTION and ANSWER

1. What is the first ever

product created by
NutriAsia?
 Answer:
“Our core products are the DatuPutivinegar,
DatuPutisoysauce,fish sauce,Banana Ketchup and Mang
Tomas sarsa. The SAFI Company, UFC company,and Mang
Tomas company actually merged as NutriAsia and can be
actually considered as NutriAsia Group of Companies”.
2. How many
plantations
do NutriAsia
have
 Answer:
“We have one plantation in Marilao Bulacan, Cabuyao
Laguna, Davao City, Cebu City and main office in The Fort
Taguig City”.
3. In your own opinion,
what do you think is the
best marketing strategy
that this company did
that makes it as a top
leading food
condiments in the
market?
 Answer:
“ I thinks it’s because NutriAsia brand has been an Iconic Filipino brand
that took its place in every household.And in terms of quality, We
maintain regulatory standards, We are actually certified by FDA and we
have also received the Food Safety System Certification (FSSC) from SGS
Philippines which is part of the world’s largest Independent certification
company. We are the first and only branded condiments company that is
FSSC certified.
I can say that NutriAsia is the front-liner in food condiments that is why
customers trusted us and continuous in patronizing our products.
 4. What are the
risk and benefits
in exporting
products into
different parts of
the world?
 Answer:
“The risk in exporting is that we have to follow regulatory
requirements. We have to comply in other countries standard
rules and regulations in order to have a legal transaction with
them. We make sure that our products complied all of their set
requirements.
The benefits are, because we make sure that all our products
fully complied in all of their regulatory requirements, we can
easily export products and enter their market. Compliance is
really a bug thing!”
 5. Do you think
Filipino overseas
contributes in the
success of NutriAsia
brands globally?
How?
 Answer:
“Yes! Filipino overseas is really such a
big help in the massive distribution of
our products globally”.
6. What particular cargo courier
you trust in exporting your
products?
 Answer:
“ We have third party transporter/courier in
exporting ( Unnamed due to its confidentiality)
And locally we have the cargo van which is the
RLMU Tracking”.
 7. In transacting in foreign
countries, what mode of
payment do you use in settling
payments?
 Answer:
.

“We have the Letter of Credit (LC) or bank

to bank process”.
 8. What is the advantage of
having many variations of
products?
What is the advantage of having
many variations of products?
 Answer:
“By having many variations of product we
can dominate the market share and
customers can easily recognized our brand”.
 9. What is the
disadvantage in having
wide selection of
products in the
market?
 Answer:
“The disadvantage is the large operational cost. Because as we
produce more products the more we need to provide for packaging
materials and listing fees and the more complexity in the operations.
And every time we introduce new product in the market, we have to
educate and familiarize the customers regarding this new product
through advertisement and other promo ads as part of our new
development process”.
 10. Why is it
“Masarap Masaya Basta
NutriAsia”?
 Answer:
“That is actually our tagline. Our bosses created a tag-
line that is common yet can be easily remembered and
recognized by the customers.
NutriAsia serve for Happy People, Happy employee and
Happy customer”.
INTERVIEW PHOTOS
CERTIFICATES AND COMPANY
AWARDS
CONFERENCE ROOM, HALL WAY &
VISITOR’S SLIP
LAY-OUT PLAN
 EXPORT PROCEDURE OF THE
PHILIPPINES
-Packed correctly so that it arrives in good condition;

-Labeled correctly to ensure that the goods are handled

properly and arrive on time and at the right place;

-Documented correctly to meet local and foreign

government requirements as well as proper collection
standards; and

- Insured against damage, loss, and pilferage and, in some

cases, delay.
 FREIGHT
FORWARDERS

The international freight

forwarder acts as an agent
for the exporter in moving
cargo to the overseas
destination.
 PACKING

Pack in strong containers, adequately sealed and filled when possible.

To provide proper bracing in the container, regardless of size, make sure

the weight is evenly distributed.

Goods should be packed in oceangoing containers, if possible, or on

pallets to ensure greater ease in handling.

Packages and packing filler should be made of moisture-resistant

material.

To avoid pilferage, avoid mentioning contents or brand names on

packages. In addition, strapping, seals, and shrink wrapping are effective
means of deterring theft.
 LABELING
Specific marking and labeling is used on export shipping cartons and
containers to:

>meet shipping regulations,

>ensure proper handling,
>conceal the identity of the contents, and
>help receivers identify shipments.

>Shipper's mark.
>Country of origin (exporters' country).
>Weight marking (in pounds and in kilograms).
>Number of packages and size of cases (in inches and centimeters).
>Handling marks (international pictorial symbols).
>Cautionary markings, such as "This Side Up" or "Use No Hooks" (in English and in
the >language of the country of destination).
>Port of entry.
>Labels for hazardous materials (universal symbols adapted by the International
Maritime Organization).
 DOCUMENTATION
* Commercial invoice.
* Bill of lading.
* Consular invoice.
* Certificate of origin.
* Inspection certification
* Dock receipt and
warehouse receipt.
* Destination control
statement.
* Insurance certificate
* Export license
* Export packing list.
 SHIPPING
The handling of transportation is similar for domestic orders and export
orders. The export marks should be added to the standard information
shown on a domestic bill of lading and should show the name of the
exporting carrier and the latest allowed arrival date at the port of export.
The exporter should also include instructions for the inland carrier to notify
the international freight forwarder by telephone on arrival.
 INSURANCE

Export shipments are usually

insured against loss, damage,
and delay in transit by cargo
insurance.
 WHY DO NUTRIASIA EXPORT
PRODUCT?
NutriAsia is well recognized company and it aims to maintain its position
as one of the leading condiments not just in our country but also to
achieved the popularity of Filipino taste and Filipino brand in every
household globally.

>Exporting broadens the marketing base.

>To establish and boost presence in the international market.
>Exporting is a great way of increasing sales potential that enhances
company’s image to be seen as more progressive.
>It helps maintain high level of work force in our country.
>To be more competitive not just locally but also globally.
>It gives NutriAsia the opportunity to create new streams of revenue.
EXPORTING TO OTHER COUNTRY
LEGAL DOCUMENTS
 IMPORT And EXPORT POLICY TO OTHERCOUNTRY

IMPORT/EXPORT POLICY IN USA

Entry Documents
Within 15 calendar days of the date that a shipment arrives at a U.S. port of entry, entry
documents must be filed at a location specified by the port director. These documents
are:
• Entry Manifest (CBP Form 7533) or Application and Special Permit for Immediate
Delivery (CBP Form 3461) or other form of merchandise release required by the port
director,
• Evidence of right to make entry,
• Commercial invoice or a pro forma invoice when the commercial invoice
cannot be produced,
• Packing lists, if appropriate,
•Other documents necessary to determine merchandise admissibility.
If the goods are to be released from CBP custody at the time of entry, an entry summary
for consumption must be filed and estimated duties deposited at the port of entry within
10 working days of the good’s entry.
 Exporting to the Middle East

Exporting to the Kingdom of Saudi Arabia

.

-Follow the CAP (Conformity Assessment Programme).

-Every imported product must be accompanied by a
CoC (Certificate of Conformity) from an authorized
inspection agency.
-Submit certain documents such as:
A certification form
A commercial invoice
A test report proving compliants with the standards
•Exporting to Qatar

Exporting to Kuwait
The Public Authority for Industry of the State of Kuwait has issued certain
requirements in regards to products being imported into the country.
These guidelines are called the KUCAS (Kuwait Conformity Assurance
Scheme).

Exporting to Qatar
-Companies are advised to seek legal and tax advice before starting any type
of business partnership.
-Registration is required by the Ministry of Economy and Commerce to
obtain an import license.
-The Qatar Customs and Ports General Authority is responsible for customs. -
Registration in the Importers Register and approval by the Qatar Chamber of
Commerce and Industry are required.
- Trading requirements with Qatar include products having a CoC (Certificate
of Conformity).
IMPORT/ EXPORT POLICY IN
EUROPE
•EU customs code
•Registering as an economic operator
(EORI number)
•Entry Summary Declaration (ENS)
•Customs approved treatments
•Customs declaration - Single
Administrative Document (SAD)
•Value for Customs purposes
NutriAsia Product Brands
END OF THE PRESENTATION
THANK YOU!
PRESENTED BY:
MELODY A. ALTERADO