PRINT DESIGN FOR WOVEN

AND KNITS

BY,
MEGHANA GUPTA
RAKSHA R.
PRIYANKA
ALOK
KD - V
WE ARE NOT A FASHION LABEL..
WE ARE AN ART LABEL..
WE CREATE ART…..
WE ARE QUIRK BOX.
INTRODUCTION
 Quirk box was founded by award
winning creative
entrepreneurs Jayesh
Sachdev and Rixi Bhatia.
 It is a Fashion and Lifestyle label
with the soul of Art.
 It is a print oriented brand.
 It is an award winning Fashion and
Lifestyle label that exudes wearable
eccentricity.
 Original Art is the hallmark of the
label; that, in addition to rich
colour, graphic art and playful
sophistication define the brands
essence.
CONCEPT
 Its main concept is to bring art to
the niche masses.
 Quirk box was founded on the
principle of being a functional &
original Art label, using Fashion as
a medium to showcase the art to a
broad demographic worldwide.
DESIGNS
 Quirk Box is about innovation
and originality. They strive on
creating concepts which are fresh,
fun, have an international appeal,
original and Quirky.
 There is an oddity and sense of
innovation that is a virtue of
Quirk Box. This oddity, this
‘quirkiness’, and this implicit
need to be original and fun is the
USP for Quirk Box.
 South East Asian art, artist and
manga are strong influences in
their design education.
AWARDS AND FASHION WEEKS
 Grazia Young Indian Fashion Award- Winner- Best Urban
Wear Label- India
 Vogue India Fashion Award 2014- Runner Up
 Top 30 Young Fashion Entrepreneurs, India- India Today
 Lakme Fashion Weeks:
 AW13
 SS14
 AW14
 SS15
 AW15
 SS16
 AW16
 Price

Promotio
The Product

4 P’s
n

Place
PRICE
 The price range of the products sold by the brand ranges
from:
 Women- Rs.480 - Rs.11500
 Men- Rs.2650 - Rs.2750
 Kids- Rs.700 - Rs.2200
 Art Print- Rs.600 – Rs.695
PRODUCT
 Women
 Jacket / Vest
 Dresses and Kurtas
 Shirts and Tops
 Saree
 Accessories
o Men
 Shirt
o Kids
 Shirt
 T-shirt
 Dresses
o Art Print- framed works
PLACE
 Their products are available in shops in the following
places:
 Mumbai
 Delhi
 Hyderabad
 Chandigarh
 Chennai
 Ahmedabad
 Dubai
 Their products can be purchased online via their website.
 They ship their products worldwide and are partnered with
FedEx and Merchant Couriers for all domestic and
international shipping.
PROMOTION
 Website
 Social Media
 Blog
 Collaborations
 Fashion Weeks
 Bollywood Stars
SOCIAL MEDIA
 Instagram
 Facebook

 Tumblr
INSTAGRAM
FACEBOOK
TWITTER
BLOG - TUMBLR
FASHION WEEKS
BOLLYWOOD STARS
MARKETING
 Lakme Fashion Week has
opened new markets for
Quirk Box.
 The North East Fashion Fest
further lead to new
opportunities for the brand.
 The online market is growing
tremendously and Quirk Box
is highly active on Social
Media Platforms.
 Digital marketing and
promotions along with
collaborations related to Art,
Fashion and Design are a few
things Quirk Box is working
on currently to expand its
reach into diverse markets
across and beyond India.
 One can just place an order
from our brand new
website www.thequirkbox.com.
COLOUR TEXTURE THEMES/ PLACEMENT MOTIFS
CONCEPT

POP COARSE ART ORGANIZED CARTOON

COLOUR

POP COARSE ART ALL OVER CARTOON

COLOUR
COLOUR TEXTURE THEMES/ CONCEPT PLACEMEN MOTIFS
T

COOL COARSE ART HALF DROP ELEPHANT

COLOUR

COOL SOFT ART HALF DROP CAR

COLOUR
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

COOL SOFT FINE ART ALL OVER CAT

COLOUR

COOL SILKY FINE ART RANDOM ANIMAL

COLOUR
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

WARM , SOFT GULDASTA ORGANIZE FLOWERS

COOL & D
NEUTRAL

POP COARSE FINE ART ORGANIZE STRIPES&J

COLOUR D UNGLE,ICE
CREAM
,STAR&
HUMANS
COLOUR TEXTURE THEMES/ PLACEME MOTIFS
CONCEPT NT
POP COARSE ART ALL OVER CARTOON
COLOUR

NEUTRA SOFT ART RANDOM HUMAN

L
COLOUR TEXTURE THEMES/ PLACEME MOTIFS
CONCEPT NT
POP SOFT DREAM ALL OVER IMAGINAR
COLOUR FACTORY Y
CREATURE
S

WHITE SOFT FINE ART RANDOM DOLPHIN

BASE
WITH
COLOUR TEXTURE THEMES/ PLACEME MOTIFS
CONCEPT NT
WHITE COARSE FINE ART RANDOM SCOOTER
BASE
WITH
COOL
COLOUR

WHITE SOFT FINE ART ALL OVER FRUIT

BASE ,DIAMOND
WITH ,HEART,EN
WARM & VELOP,
COOL
COLOUR
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

POP COARSE FINE ART ORGANIZE CARTOON

COLOUR D

POP SOFT FINE ART ORGANIZE CARTOON

COLOURS D
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

POP COARSE FINE ART ALL OVER CARTOON

COLOUR

COOL SOFT FINE ART RANDOM BOBIN,

COLOUR BUTTONS
,TAPE,PINS,
DRESS
FORM
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

POP SOFT FINE ART ALL OVER CARTOON

COLOUR

POP COARSE FINE ART ORGANIZE

COLOUR D
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

POP SOFT MINION ALL OVER CARTOON

COLOUR VINTAGE

POP COARSE FINE ART ALL OVER CARTOON

COLOUR
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

POP SILKY WARRIOR ORGANIZED WAR

COLOUR PRINCESS SCENES

POP COARSE WANDERLU ORGANIZED MONUMEN

COLOUR ST TS
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

POP SOFT WANDERL ALL OVER MONUME

COLOUR UST NTS &
STRIPES

POP COARSE& WANDERL ALL OVER HELICOPTE

COLOUR ROUGH UST R&
MONUME
NTS
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

COOL SOFT FINE ART HALF DROP CARTOON

COLOUR

POP COARSE WANDERL HALF DROP HELICOPTE

COLOR UST R
BRAND BOARD
DESIGN BRIEF
 The collection will be for the season S/S 18
women’s wear, informal. The targeted market
will belong to the age group 20-30. She is a
working women with one of the following-
marketing manager, merchandising manager,
model, actress or blogger. Income ranges from 4.8
lakhs p.a. – 7.2 lakhs p.a. She loves to
experiment things and loves playing around with
fashion.
CLIENT BOARD
FORECAST STUDY
 As per WGSN there are four mega trends for the
season-
 Pscychotropical
 Youth Tonic
 Kinship
 Slow Future
PSYCHOTROPICAL
 The forecast that we think our brand will opt for
is psychotropical.
 As stated by Lisa White, the lead on ‘WGSN- The
Vision: S/S18’ the psychotropical look will look “
exotic, bright and printed, from high- definition
digital nature prints to mixed prints of plant and
animal hybrids- from peacock feathers to
psychedelic camouflage. There will also be
intelligent use of recycled plastic and post-
consumer waste will be highly innovative.”
FORECAST BOARD
THEME- HYPNOTIC NIGHTS
 For the high- summer-drops, tones are more
saturated and juxtaposed with lush darks for a
dramatic mood
 An expressive brushstroke offers flora and fauna
and abstract quality achieved with oil pastels and
lashing of vivid gouache.
 Outlines are bolds and brash, paired with
dizzying geometrics for a hypnotic feel.
THEME BOARD
KEYWORDS
 Psychedelic
 Sea Creatures

 Corals

 Graphic

 Fantasy

 Captivate

 Illusion

 Unnatural
MOOD- CHAOTIC
 Hypnotic nights are mostly about bright colours
and fun.
 Chaotic is going to be all about overlapping,
messy, collage, etc.
MOOD BOARD
KEYWORDS
 Bright on dark
 Mind chaos

 Trance

 Flora

 Fauna
CREATIVE DIRECTIONS
 Shapes and motifs
 Texture

 Colour palette
SHAPES AND MOTIFS
 Tropical plants
 Sea weeds
 Corals
 Carnivorous plants
 Rainbow birds
 Peacock spider
 Mandarian fish
 Rainbow lorikeet
 Blue ringed octopus
 Nicobar pigeon
 Blue morpho
 Nudibranch
 Aquatic animals
TEXTURE
 Visual
 Digital printed

 Soft
COLOUR PALETTE