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WINSTOCK:

Losing the Battle

Team:
Ankit Agarwal
Shardul Umrajkar
Shobhit
Snehal Mendhe
1. Facts sheets
2. Porter’s five forces
Table of contents
3. Root cause analysis for
problems
4. Marketing Mix
5. Marketing Plan
6. Suggestions

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Business
Overview of
Pinaculo Tech.

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Business
Overview of
Winstock

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Customers’ bargaining Suppliers’ bargaining
power power
PORTER’S 5 • Strong brand image of • Only national suppliers
competitors i.e. BVRJ & Bovespa
Market • Engaging User • Common business
Forces to interface by competitors news suppliers
Analyse
Competiton Potential of new Competition Threat of
in the entrants among rivals substitutes

Industry • High Capital • Distinctive • CVM’s


requirements features by rivals requirement for
• Highly regulated • Secondary listed companies
economy of Brazil activities like to have IR
• Significant scope webinar, services website
of increase in educational
internet users activities etc.
• No cultural • Use of social
biasness by the platforms by
customers regional players
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1) Relatively small product/service portfolio
▪ Restricted to just 6 products/services and that too are not unique
Root Cause 2) Low market penetration
Analysis for ▪ Evident from so poor rankings at global level
3) Lack of sound user interface
Problems ▪ Very high bounce rate of 65%
4) Lack of awareness in regional markets
▪ Local competitors are leveraging regional language
5) Low social media presence
▪ Other competitors capitalize through presence on Facebook,
Twitter etc.
6) Lack of dynamic promotional strategies
7) Low implementation/utility of the data feed services
▪ The monetisation of consumer behaviour needs to be done to
carry out data feed services on a massive scale

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Product Price Place Product
• Core: Financial • Penetrating • Channel: Pull • Online
Advisory services pricing model Marketing (tax campaigns for
& information (compensating consultancy, promotions and
Marketing Mix • Formalization:
Sound user
loss in revenue
by selling data)
business
consultancy &
increasing
social media
interface, License • Differential certifications)
presence
acquisition from pricing for top • Online platform
existing stock customers for business • Blogs, news
exchanges, data • Bundled pricing operations, Brick articles by top
from other global (basket of and mortar management,
stock exchanges services Eg: stores for query research paper
like NASDAQ, Business resolution publications,
NYSE etc., consulting+ risk webinars
auditing by sharing advisory) • Endorsements
competent by renowned
authority. people (Experts
• Augmentation: in allied sectors,
Tax consultancy,
Certification
economists,
courses, professors,
Business CFOs of
consulting, reputed firms
workshops, risk etc.)
sharing model

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Marketing Plan Targeting
Small and medium
business
Segmentation firms(Finance
advisory) Positioning
New Risk sharing
B2C:Surveys entrants(Business model(We consider
B2B: Customer consulting) your money as ours)
specific requirements Investors with non- Business Consulting
finance background Tax Consulting
(tax consulting)
Educational institutes
(Workshops/certificat
ions)

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1) Increase in product line depth by providing additional services
▪ Business financial feasibility study, derivatives, bonds market,
trading account, commodities, risk sharing advisory services etc.
Suggestions 2) Diversification in portfolio by leveraging the strengths of parent
Organisation
▪ Healthcare, real estate, insurance services, referrals to investment
banks
3) Online campaigns for promotions and increasing social media
presence
▪ Blogs, news articles by top management, research paper publication,
webinars
4) Endorsements by renowned people
▪ Experts in allied sectors, economists, professors, CFOs of reputed
firms etc.
5) Free online Certification courses for corporates/individuals
6) Affiliations with educational institutes for workshops, certificate courses
7) Monetizing consumer behaviour data collected through data
feeds by furnishing to Mutual fund agencies
9 8) Spill-over to the portal’s products by providing quarterly tax consultancy
Thank you

WE CONSIDER YOUR MONEY AS OURS

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