Beruflich Dokumente
Kultur Dokumente
ENTERPRISE
Presented By:
Aimi Binti Anuar
Zelhuda Binti Shamsudin
Farhanah Binti Mohd Noah
Wan Aishah Binti Wan Mohd Nowalid
OUTLINE
EXECUTIVE SUMMARY
INTRODUCTION
VISION, MISSION & OBJECTIVES
PURPOSE OF BUSINESS PLAN
BUSINESS BACKGROUND
LOCATION & FACILITIES
ORGANIZATIONAL STRUCTURE
SWOT ANALYSIS
MARKET GROWTH
TARGET MARKET
MARKETING MIX STRATEGY
SALES FORECAST
MARKETING BUDGET
OPERATION PLAN
LAYOUT
PRODUCTION CAPACITY
FINANCIAL ANALYSIS
EXECUTIVE SUMMARY
Avoid
Offer a
unnecessary
benchmark wastages
Name of Business Fresh Mushroom Enterprise
Business Address D-1172 Kg. Paloh Sg. Kiat,
20050 Kuala Terengganu
Email freshmushroom@yahoo.com
Website www.freshmushroom.com
Business Status 100% Bumiputra Owned
Main Activities Supplying mushroom
Initial Capital RM 193,524
Date of 1 January 2011
Commencement
Name of Bank Loan Bank Islam Malaysia Berhad
Electricity Water
Supply
Telephone Plan
Facility Location
General Manager
Zelhuda bt. Shamsuddin
Supervisor Supervisor
WEAKNESSESS THREATS
Exhibit 1:
TARGET MARKET
Population in Kuala Terengganu
Equation:
Total Demand for Mushroom
Total Malaysia Population
= 12,000 tones = 0.00004t / person
28 million
Tonnes of mushroom consumed in Terengganu :
Payment
Packaging Terms
Price
Branding Structure
Pricing
Product
Strategy
strategy
Direct Promotion
channel activities
Distribution
Promotion
SALES FORECAST
YEAR SALES
2011 942.432
2012 989,553.6
2013 1,039,031.28
2014 1,090,982,84
2015 1,145,531.99
2016 1,202,808.59
2017 1,262,949,.01
2018 1,326,096,.47
2019 1,392,401.29
2020 1,462,021.35
MARKETING BUDGET
Supervisor 2
Worker 3
Driver 1
Injector 2
TOTAL 8
LAYOUT
GREEN
OPERATION MANAGEMENT HOUSE
PRAYING
AREA
STORE FOR WORKING GREEN
STEAMER
RAW AREA
ROOM
HOUSE
MATERIALS
TOILET
PRODUCTION CAPACITY