Beruflich Dokumente
Kultur Dokumente
21/07/1994
IKEA : Introduction
• World’s largest furniture retailer
• Founded as a Swedish mail-order company
• Entered furniture business in 1948
• Catalogues and Self-assembled furniture
• Concept of Knock-down furniture
• Outsourced all its supplies out of Sweden
• Spread operations in and out of Scandinavia
• Entered Germany, its largest market in 1974
IKEA : Values
• Vision “Creating a better life for many people”
• Competitive strategy: Cost Leadership
• Long-term relationship with suppliers
• “We buy unused production capacity”
• The IKEA Spirit
• Open culture: Anti Bureaucratic Week
• Waste of resources is a sin at IKEA
• Testament of a Furniture Dealer
The news flash