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PRESENTED BY :FIDELIA MANYAKE
STUDENT : A4004969
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STRENGTHS

r Strong brand
r Quality food, home products and high quality
clothing
r Market leaders in restaurant quality, fully
prepared meals
r Leaders in innovation
„EAKNESSES

r Over reliance on brand

r Perceived high prices
r Less customer focused products
OPPORTUNITIES

r Increase in food products sold

r Increase in frequency of customers who ¶Dine-In·
r Products made to suit customers· tastes
THREATS

r Threat of loss of market share to „aitrose and

others
r Easily imitated product promotions

r Closure of more Simply Food Stores

CURRENT STRATEGY

r Niche or Focus strategy

r Targeted market segment-middle and high
income earners
r Opening of Simply Food Stores in strategic
places(e.g. Petrol stations and train stations)
r Differentiator by charging low prices
RESEARCH TECHNIQUES

r Secondary- use of internet and reading

relevant books
r Primary- no opportunity to access company for
interviews