Presentation

About
Brand
CONTENTS:-

INTRODUCTON

BRAND ELEMENTS OF VOLVO

BRAND POSITIONING OF VOLVO

BRAND BUILDING STRATEGIES OF VOLVO

 Introduction About

The Volvo Group is one of the leading suppliers of Luxury Cars, commercial transport
solutions providing products such as trucks, buses, construction equipment, drive
systems for marine and industrial applications as well as aircraft engine components.
The Volvo Group also offers its customers financial services.
Volvo has very good brand foundations,
such as safety but also reliability,
quality and Swedish creative design.
These are good elements which actually
define the brand Volvo.
 Brand Elements:-
1.Quality,
2.Safety and
3.Environmental Care
4.Design

Quality,Safetyand Environmental Care

are the corporate values of the Volvo Group, each
reflected in how they develop their products, how they
act in society, and how they approach their customers
and employees.
Daily quality management is decentralized, and handled in their
product development processes in manufacturing and in the market
and sales organizations.
=:Quality management systems

=:The Quality Council

=:Focus on the customers' needs

Through volvo,s deep involvement in traffic safety projects around
the world, they aim to not only deepen their knowledge but also to
share it with others. Together they will make the roads safer for
everyone.
Environmental care is a corporate value for the Volvo Group. Already in the
mission statement, they state that “ they use their expertise to create transport-
related hard and soft products of superior quality, safety and environmental care".
 Good design is not only a matter of styling the surface .it is just as important
to make the product easy to understand & use.If the product is not functional,
it can’t be beautiful
….Volvo corp. philosophy

Volvo are the perfect balance of art & technology,so even when they’re at their most
beautifully simple,they are still simply,beautiful.
Brands Positioning:-

The Volvo brand, which has been built up over decades, enjoys a solid
position worldwide.

New branding, 'Life is Better Lived Together', provides Volvo with ample
opportunity to harness digital and social media.
Interactive advertising units, including banners and skyscrapers, will
link to landing pages, where consumers can experience Volvo cars using
360-degree picture.
In transforming Volvo into a more luxurious brand, Mr. Jacoby said he does
not aim to imitate others in defining the brand. "One thing that's crystal clear
is that we will not copy... BMW or any other premium competitors," he said.
"We will define our own positioning for a premium brand."

Mission Statement;-
By creating value for our customers,
we create value for our
shareholders.

We use our expertise to create

transport-related products and
services of superior quality, safety
and environmental care for
demanding customers in selected
segments.

We work with energy, passion and

respect for the individual
Brand Building Strategies:-
->Volvo has been the key name in building relationships with the outside world.

->Volvo has taken the step from a focus on a single brand name to a multiple-
brand-name focus.

->The step to a multiple-brand-name focus does not now involve, nor will it in the
future, any change in the fact that the core values constitute the basic building
blocks for the Group’s companies and their brand names, as well as the basis for
customer loyalty – the customer loyalty which in itself is the most important
prerequisite for long-term profitability and growth.
THANK YOU