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Operated
28% 197
Group Sales
91.6 Billion
44% 28%
Employee
339.000
Brief History
Vision
Nestlé S.A., headquartered in Vevey, Switzerland, is the largest global food
and beverage company in the world. It is well recognized for its efforts in
“Becoming
becoming a worldthe world
leader leader inHealth
in Nutrition, Nutrition, Health and
and Wellness. Wellness”
Founded in 1866
by Henri Nestlé, the company developed significantly during the First and
Second World Wars, and expanded its offerings beyond its early condensed
milk and infant formula products. In order to enlarge its product portfolio
Missionscope, the company has made a number of corporate
and business
acquisitions through the years of 1950 to 2007
As the world’s largest food and beverage company, Nestlé has 465 factories
operating in over 150 countries, and employs around 339,000 people
“Good Food, Good Life”
worldwide. Based on the statistics of Financial Times, Nestlé was listed No. 1
in the Fortune Global 500 as the most profitable corporation in the world in
2011. And with a market capitalization of $233 billion, Nestlé ranked No. 9 in
the FT Global 500 2013
List Of Nestle
Product
Nestle is managed by
geographies : Zona EUR
(Europe), Zona AOA (Asia
Oceania and Africa), Zona
AMS (America)
Organization Complexity
High
Vertical Differentiation
Symmetric
Tall Symmetric
Horizontal Differentiation
Low High
Blob Flat
Low
Task Environment
General Environment
High
Turbullent
Varied
Unpredictability
Low High
Locally Stormy
Low
Analyzer
Analyzer
Defender - Maintaining a stable business
- Concerned with stability while innovating on periphery
- Hold onto current customer, - Balancing efficient production
neither innovated noor seek for current product lines with
to grow development new product
Reactor
- Respon to enviromental Prospector
threats and opportunities in - Innovate, Take risk, seek out
an ad-hoc fashion new opportunities and
- Not defined plan or mission Grow
or goal
Example: Nestle coffee and water are targeted toward stable market, but nestle
also doing some innovation for new product, like Nescafe Dolce-Gusto, They try
to targeted higher – level of customer by introducing new way to drink coffee
SEKIAN – TERIMA KASIH -