PowerPoint Warehouse Series

STRALIGENCE
www.straligence.com

Strategy, Innovation, and Leadership tools, templates, & summaries

TIME SAVING ESTIMATES

• Single slide: 5 to 15 minutes

4 • Whole template: 3 to 4 hours
STEEP ANALYSIS

For your info and to facilitate usage

This template was built on a MS PowerPoint version for Apple PCs.

Should you find that the layout is not appropriate for your version of MS PowerPoint, please inform us at straligence@gmail.com

Our PowerPoint Warehouse Series use A4 as a standard page set up.

This is because they have been created for a “reporting” type of document, not as a projected presentation.

We recommend copy/pasting the content of each slide in your personal or corporate templates (instead of copy/pasting or importing
entire slides). To this purpose, the content of each slide has already been grouped. By doing so, you should be able to maintain the
original proportions of the content, and avoid deformations (e.g. circles becoming ovals).
Identifying key trends

Is it decisive to our business? Is it irreversible? Does it have a clear

Trends How so? How so? trajectory? How so?

a. … Y … N … N …

b. … N … Y … Y …

c. … Y … Y … Y …

d. … N … Y … N …

e. … Y … N … N …

f. … … … …

f. … … … …
Assessing the impact of key trends

What would the market look like What must be changed today to leverage
Key Trend if the trends was taken to its logical conclusion? the trend and unlock a new opportunity?

… • … • …

… • … • …

… • … • …
Summary of a STEEP Analysis

SOCIAL ENVIRONMENT TECHNOLOGICAL ENVIRONMENT ECONOMIC ENVIRONMENT

• … • … • …

• … • … • …

• … • … • …

ENVIRONMENTAL / ECOLOGICAL ISSUES POLITICAL and LEGAL ENVIRONMENT

• … • …

Us
• … • …

• … Industry • …

Relative impact of trend on our industry and company: Low High

Summary of a STEEP Analysis | Sample generic influences
SOCIAL ENVIRONMENT
• Population demographics
• Income distribution
• Social mobility
• Lifestyle changes
• Attitudes to work and leisure
• Consumerism
• Levels of education
ENVIRONMENTAL / ECOLOGICAL
ISSUES
• Environmental protection laws
• Corporate Social Responsibility
issues
• Sustainable development
• Recycling, pollution, etc.
TECHNOLOGICAL ENVIRONMENT
• Government spending on research
• Government and industry focus on
technological effort
• New discoveries / developments
• Speed of technology transfer
• Rates of obsolescence
Us
Industry
ECONOMIC ENVIRONMENT
• Business cycles
• GNP trends
• Interest rates
• Money supply
• Inflation
• Unemployment
• Disposable income
• Energy availability and costs
POLITICAL and LEGAL ENVIRONMENT
• Monopolies legislation
• Taxation policies
• Foreign trade regulations
• Employment law
• Government stability
Summary of a STEEP Analysis | Fishbone diagram version

Technological
Sociological Factors Economic Factors
Factors

… … …

… … …

… … …

Us

… …

Industry

… …

… …

Ecological Factors Political Factors

Relative impact of trend on our industry and company: Low High

Detailed STEEP analysis (1 of 3)

Overall
Potential to Time relative
STEEP become Frame importanc
Environment Factor description reality (m) Impact on our industry Impact on our company e

H H
… HML … M … M …
L L

H H
Social … HML … M … M …
L L

H H
… HML … M … M …
L L

H H
… HML … M … M …
L L

H H
Political … HML … M … M …
L L

H H
… HML … M … M …
L L
Detailed STEEP analysis (2 of 3)

Overall
Potential to Time relative
STEEP become Frame importanc
Environment Factor description reality (m) Impact on our industry Impact on our company e

H H
… HML … M … M …
L L

H H
Technological … HML … M … M …
L L

H H
… HML … M … M …
L L

H H
… HML … M … M …
L L

H H
Ecological … HML … M … M …
L L

H H
… HML … M … M …
L L
Detailed STEEP analysis (3 of 3)

Overall
Potential to Time relative
STEEP become Frame importanc
Environment Factor description reality (m) Impact on our industry Impact on our company e

H H
… HML … M … M …
L L

H H
Economic … HML … M … M …
L L

H H
… HML … M … M …
L L
 Repeat slide for
each of the
STEEP
Detailed STEEP analysis – Page by page elements

[…] Environment

Factor 1 description Factor 2 description Factor 3 description

Title: … Title: … Title: …

Global /Generic Global / Generic Global /Generic

… … …
Trend: Trend: Trend:

National / Local National / Local National / Local

… … …
Trend: Trend: Trend:

Potential to become reality 

Time Impact on our industry Impact on our company
Is it Frame What would the market look like if taken to its logical What should we change today to take advantage of Overall Relative
Factor Title irreversible? (m) conclusion? this trend? Importance

H H
1. … Y/N … M … M … 1 2 3 4 5 6 7 8 9 10

L L

H H
2. … Y/N … M … M … 1 2 3 4 5 6 7 8 9 10

L L

H H
3. … Y/N … M … M … 1 2 3 4 5 6 7 8 9 10

L L

Summary of (…)
• …
Environment trends