Lemon’s Boutique

Marketing Plan
By
Dana Lemon
Company Description
 Small boutique selling my  Selling some manufactured
original designed clothes
handbags and Clothing:
manufactured bags -Polo
 Handbags: -Express
 XOXO -NY & CO
 Etienne Aigner -Wet Seal
 Dooney & Bourke -Nine West
 Nine West
 Valerie Stevens
Handbags

 Price ranges of these bags are closely ranged

 Selling the merchandise at discount prices
Handbags Cont.
 My original handbags
will display the logo to
the right
 Made from leather &
suede
 Sometimes with just the
cursive L
 Prices of handbags
will vary
Cost of Manufactured Handbags &
Clothing…
 Nine West & New York & Co.:
 Low as $7.95 per piece with minimum order of 300
pieces
 XOXO
 Minimum order of 500 pieces @ $7.95 per piece
 Liquidation sales are cheaper because it’s a
discontinued style
 Retail up to $45 per piece

 http://www.closeoutdistributors.com/maine/Aroostook-
products-to-sell.html
 www.liquidationdistributors.com
Our Target Market
 The Boutique will strictly target female
consumers
 Ages range between 15-28
 From High School to College Students
 Target Market Cont.
Subject Number Percent
Population 4,233 100 %
Male 2,077 49.1 %
Female 2,156 50.9 %

Age Number
15 to 17 28
18 to 19 56
20 to 21 30
http://www.umfk.maine.edu/aboutumfk/facts/
22 to 24 59
http://fortkentme.cu.myareaguide.com/stats.html 25 to 29 57
Advertisement
 Email
 Valley Vision
 St. John Valley News.com
 Newspaper ads (0ver 780 subscribers)
 Mallpex Ads
 Banner Advertisement
 Business Directories
 http://www.sjvnews.com/pages/infoad.html
Store Vision
 Expanding female products
 Shoes
 Perfumes
 Jewelry
 Sleepwear
 Intimates
 Introduce Male products
Questions?