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ROCs, etc.
RECs: What Are They?
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RECs go by many names
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Why RECs?
• Overcome geographic and physical
constraints
• Reduce transaction costs, improve market
functioning/efficiency
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• Short REC video:
• https://www.youtube.com/watch?v=tXiQYx
d1a4o
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6
RE developer perspective
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Compliance markets
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Compliance Markets
• SREC Trading example:
• http://www.srectrade.com/blog/
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Voluntary market:
Driven by voluntary green demand
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Voluntary Markets
• Who’s buying: Large C&I, Govt,
individuals
• Who’s selling:
– Utilities, via their green pricing programs
•
–Retail marketers
• Example: Renewable Choice
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Green consumer perspective
Source: EPA 44
REC retail products
Source: http://apps3.eere.energy.gov/greenpower/markets/certificates.shtml?page=1
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Example of REC retailer
• http://www.renewablechoice.com/business
-sustainability-renewable-energy-wind-
power-carbon-offsets.html
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Voluntary markets: Who sets the
rules?
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