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GROUP ASSIGNMENT #1

Case study #1 : Dilemma of Franchise Holders

Pg 207- 211

Q 1: Write the vision statement for KFC and Hartz


Chicken.

Q 2: Analyse the vision statement for KFC and


Hartz Chicken respectively.

Q 3: Write the mission statement for KFC and


Hartz Chicken.
GROUP ASSIGNMENT #1
Q 4 : Analyse the mission statement for KFC and
Hartz Chicken respectively using the 9
components.

Q 5: Identify who are the (i) primary stakeholders

(ii)Secondary stakeholders for KFC and Hartz


Chicken.

Q 6: Analyse KFC and Hartz Chicken using SWOT


analysis.

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