CRISP & CRUNCH

“ SWASTH MANN ,
THANDURUSTH BADAN “
 Product information
• Multi grain digestive biscuits
• 100gm pouch (qty5) RS 15
• Fibre: 1.5 gm , Sugar : 2gm , Calories : 115Kcal
• 6*100gm (qty15) RS 50
• Fibre : 9 gm , Sugar : 12 gm, Calories : 690 Kcal
• 12*100gm (qty25) RS 80
• Fibre : 54 gm, Sugar : 72 gm , Calories : 4140 Kcal
 MARKETING STRATEGIES
• BRAND AMBASSADOR – P V SINDHU
• Online selling through Big Basket , Amazon ,
Snapdeal
• Advertising through media
• Sponsoring for social cause
• Ziplock feature in RS 50 and RS 80 packs
• Marketing in colleges , parks , malls , schools and
all public places by distributing free samples
 PRODUCT PRICING

• SALES PER YEAR

• Rs 15 – for one year Rs 30,00,000(2 L
customers )
• Rs 50 – for one year Rs 50,00,000 ( 1 L
customers )
• Rs 80 – for one year Rs 16,00,000 ( 20,000
customers )