Beruflich Dokumente
Kultur Dokumente
4107
MR J. RANGANAI
EMAIL: ranganaij@gmail.com
0772 122 120 /0733 236 657/0713 421 422
DEFINING STRATEGY
External factors
PESTLE I considerations
Competitive conditions and overall industry
attractiveness ;- company’s strategy should be tailored
to meet the mix of competitive factors at play such as
price, product quality, service as well as industry changes
in industry structure, technology developments,
changing buyer needs and expectations etc.
The company’s market opportunities and
threats ;- Strategy should involve crafting offensive
moves to capitalize on the most promising opportunities
and crafting defensive moves to protect the company’s
competitive position and long-term sustainability
Factors that shape a Company’s Strategy
Internal Factors
Company resource strengths, competencies and
competitive capabilities;- strategy depends on availability
of resources, competencies and capabilities needed to execute
the strategy proficiently
The personal ambitions, business philosophies and
ethical beliefs of managers ;- Strategy can be influenced
by a managers personal values, experiences and emotions
either deliberately or sub-consciously.
Influence of shared values and company culture ;-
an organisation’s practices, traditions, philosophical beliefs
and way of doing things combine to create a distinctive
culture that will impact on strategy development.
Tests of a Winning Strategy