Company/Corporate Image

COMPANY IMAGE

An image is the set of meanings by which an object

is known and through which people describe,
remember and relate to it. That is the result of the
interaction of a person’s beliefs, ideas, feelings and
impressions about an object.
 CORPORATE IMAGE

Corporate Individual Corporate

Identity Interpretation Image
=
Rp
Building company image requires
two items:

The identity itself and consistency of its use.

To get started on creating company
image, analyze how a company and its
products are the same and different from
other competitors!
 CORPORATE IDENTITY MEDIA

 Product  Visit cards

 Price  Buildings
 Logos  Uniforms
 Name  Sponsorship
 Brochures  Packaging
 Interaction with  Work environment
customer  Working Hours
(direct/indirect)  location
 Website
 About The Company
• Founded in 1886
• The headquarters is in Atlanta, with local
operations in over 200 countries around the world
• It has 400 beverage brands..
 About the company
• Coca-Cola began as a cool drink at a
soda fountain.
• Through the world's largest
distribution system, consumers in
more than 200 countries enjoy the
Company's beverages at a rate
exceeding 1 billion servings each day.
About the company
• The greatest strengths lies in the
ability to conduct business on a
global scale, while maintaining a
local, community-focused
approach.
• Building the company by
relationships.
3A and 3P Strategies of Coca-Cola

Since a long time ago, the Coca-Cola company always pursue its 3A
and 3P strategies to win its big market quotient. 3A refers to:

1.Affordability
It means the retail price of coca-cola should be suitable,
make sure all consumers can afford it.
2. Availability
It means that make sure the consumers can buy it when
they want to buy.
3. Acceptability
It means that try to make consumers like and accept
coca-cola products, and make them feel happy to buy
and drink this beverage.
3P Strategies refer
to:
1. Price to Value : It means the consumers are
not only can afford to buy coca-cola, but also
can get benefits over their gives from coca-
cola products.
2. Pervasiveness: It means that make sure
the consumers can buy coca-cola products at
everywhere at anytime. You can see Coca-
Cola in the any corner.
3. Preference: It means that try to make the
consumers not only like and accept coca-
cola products, but also be partial to the coca-
cola brands. Make sure Coca-Cola is their
first choice.
PROMOTION AND ADVERTISING