Beruflich Dokumente
Kultur Dokumente
Airtel
Submitted To: Submitted By;
Mr. Rakesh Chaudhary Mayur Gakhar
PGP20082772
Group 1
INTRODUCTION
Evolution of Telecom In
India
ILD services was
BSNL was Number portability
opened to Intra-circle
Independent established was proposed
competition merger guidelines
Private regulator, by DoT Calling Party (pending )
players were TRAI, was were established
Pays (CPP) was Attempted to
allowed in established Go-ahead to implemented boost Rural
Value Added the CDMA telephony
Services technology
1994 1999 2002 2005 2007
2003 2004
INDIA
2003 •
Calling Party Pays Regime
Unified Access Licensing –
Reference Interconnect Order
–
2002
Internet Telephony allowed.
Reduction in License fees
Mature regulatory regime and an enabling policy
framework already in place
BVIMSR
Mission
• We will meet the mobile communication needs of our customers
through :
§ Error-free service delivery.
§ Innovative products and services.
§ Cost efficiency.
Vision
• ‘To be the most admired brand in India by 2010’
Values
• We will always put our customers first. We will always trust and
respect each other. We will respect our associates as we respect
each other. We will work together through a process of
continuous improvement.
BVIMSR
Objective
Airtel objective is to generate above
• Segmentation
• Long Term Outlook
• Product Innovation
• Quality Strategy
• Heavy Advertising & Media Pioneer
• Effective Sales Promotion
• Competitive Toughness
• Customer care
OPPORTUNITIES
BVIMSR
Product
• Airtel Pre-paid
• Airtel Post-paid
• Blackberry Wireless Handheld
• Value Added Services (VAS)
The different value added services provided by Airtel are-
§ Instant Balance Enquiry
§ 24Hr recharge Facility
§ Caller line identification
§ Call divert, Call wait & Call Hold
§ Multimedia messaging service (MMS)
§ Airtel Live Portal
§ SMS based Information Service
BVIMSR
Promotioning
• In 2002 Airtel got its Signature tune from A.R. Rehman, this
signature tune is perhaps the most downloaded tune in
India.
BVIMSR
Place
BVIMSR
Brand Positioning
•
• Became the 1st Indian company to win the ‘Best Bottom Line
IT’ & ‘Best Knowledge Management’ awards by defeating
companies such as ONGC, Birla Corp., the Tatas &
Reliance at Asian level.
•
• Positions itself as juvenile brand by linkages to celebrities
such as SRK and Sachin
vEmotional Appeal
v
vHumorous Appeal
v
Direct Marketing
Airtel offers following services to its corporate client:
vMobile services
vVoice services
vSatellite services
vManaged data and internet Services
vManaged e-business services
vManaged customized integrated solution
Publicity & Events
üBig Boss
ü
üKBC
found’
ØBasic segmentation is done on the basis of Regulatory norms
geography
small N
the forecast will quickly respond to changes, but we lose the "averaging out" effect
which cancels out noise
large N
we get good averaging out of noise, but poor response; sluggish
N is usually chosen by trial and error. Whatever has worked the best in predicting past
data is presumed to be the best for predicting the next period.
MOVING AVERAGE
Quarterly Revenues Revenues for
Years period Forecast
Sep-07 63374
Dec-07 69639
Mar-08 78191 211204
Jun-08 84833 232663 70401.33
Sep-08 90203 253227 77554.33
Dec-08 96334 271370 84409
Mar-09 98245 284782 90456.67
Jun-09 99416 293995 94927.33
Sep-09 98455 296116 97998.33
98705.33
BVIMSR
THANK YOU
&
EXPRESS YOURSELF