LEADERSHIP

COMMUNICATION

TOPIC 1 Introduction to
Leadership Communication

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Objective(s) of Course/topic:
 After completing this topic, students should
be able to gain knowledge of leadership
communication concepts.

Course Leaning objective:

 To describe various leadership
communication concepts and approaches.

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You may be familiar with some of these names:

 Prophet Muhammad PBUH

 Tun Mahathir Mohamed
 Datuk Seri Najib Razak
 Nelson Mandela
 Adolf Hitler
 Barrack Obama
 Winston Churchill
 Mahatma Gandhi
 Datuk Seri Anwar Ibrahim
 George Washington
 Abraham Lincoln… and few others

Think about them for a moment…

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Leadership
Communication
Leadership Communication

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Leadership has been defined in a number of ways
and has been associated with:

 the ability to guide followers toward shared

goals
 as a form of influence
 as simply something a leader does
 leaders exhibit task-and relational-oriented
behaviors.

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 Emphasis throughout on emotional
intelligence, and the ability to
understand the self and others.
Leadership focus on inspirational and
transformational leadership (Barrett, 2014).

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 the
ability to decide what we should do and
how we will persuade others to do so.

 theprocess of developing and communicating

a vision of the future, people's motivation
and achieving their dedication and devotion
(Cârstea, 2012).

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 Communication as a tool that
makes societies possible and
distinguish human from other societies
(Schramm, 1971).
 Communication is the process of transmitting ideas,
information, and attitude from the source to a receiver
for the purpose of influencing with intent (Rogers,
1994).
 The process of understanding the purpose conveyed by
the sender to the recipient for the purpose of common
good (M.Baharudin & M. Khairie, 2009).

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 Closer to this subject of Leadership
Communication; communication means
“all those planned or unplanned processes
through which one person influences behavior
of others”.

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 Theconcept of leadership communication was
derived from two disciplines; leadership and
communication.

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 In an organization, leadership communication is
conceptualized as “a distinctive set of leader’s
interpersonal communicative behaviors, geared
toward the optimization of hierarchical
relationships” (de Vries, Bakker-Pieper, &
Oostenveld, 2010).

 The controlled, purposeful transfer of meaning by

which individuals influence a single person, a group,
an organization, or community by using the full range
of their communication abilities and resources to
connect positively with audiences, create and deliver
messages that guide, direct, motivate or inspire
others (Barrett, 2014).

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 In an organization, leadership communication is
conceptualized as “a distinctive set of leader’s
interpersonal communicative behaviors, geared
toward the optimization of hierarchical
relationships” (de Vries, Bakker-Pieper, &
Oostenveld, 2010).

 The controlled, purposeful transfer of meaning by

which individuals influence a single person, a group,
an organization, or community by using the full range
of their communication abilities and resources to
connect positively with audiences, create and deliver
messages that guide, direct, motivate or inspire
others (Barrett, 2014).

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1. Leadership communication
Revolved around interpersonal aspects of leadership
which refers to the communicative activities in
interpersonal relationships such as verbal, non-verbal
and effective communication, and;

2. Management leadership
Centres around managerial aspects of leadership,
which include non-interpersonal activities such as
planning, organizing, decision-making, problem-
solving, and controlling (McCartney & Campbell,
2006; Levine, Muenchen, & Brooks, 2010; and de
Vries and Bakker-Pieper, 2010).

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