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Product Design
Weeks 2 (chapter 5)
Global firms like Regal Marine know that the basis for
an organization’s existence is the good or service it
provides society. Great products are the keys to
success. Many companies focus on only a few
products.
40% –
Percent of sales from new
to be a leader.
20% –
10% –
0% –
Industry Top Middle Bottom
leader third third third
a
Service
b c
organizations like Taco-Bell has Toyota’s
Shouldice develop and strategy is rapid
Hospital executed a low- response to
differentiate cost strategy changing
themselves through product consumer
through their design demand
product
a
c
Product Life Cycle
Cash
flow
Negative
cash flow Loss
Concept
Feasibility
Evaluation
© 2014 Pearson Education
Quality Function Deployment (QFD)
1. Identify customer wants
2. Identify how the good/service will satisfy customer wants
3. Relate customer wants to product hows
4. Identify relationships between the firm’s hows
5. Develop customer importance ratings
6. Evaluate competing products
7. Determine the desirable technical attributes, your
performance and the competitor’s performance against
these attributes
Relationship
House Of Quality
between the
things we can do
G = good
Customer F = fair
What the importance
customer ratings P = poor
What we can do
wants
assessment
Competitive
How well what we do
meets the customer’s
wants (Relationship
matrix
$800,000 Pendapatan
(0,6) - 320.000 Biaya peoduksi ($40 x 8.000)
Penjualan - 500.000 Biaya CAD
Rendah -$20.000 Pendapatan bersih
$800,000 Pendapatan
(0,6) - 400.000 Biaya peoduksi ($50 x 8.000)
Penjualan - 375.000 Biaya CAD
Rendah $25.000 Pendapatan bersih
Tidak melakukan apa-apa
$0
$0 Pendapatan bersih
Thankyou very much
Operations Management, Sustainability and Supply Chain
Management,
Global Edition, Eleventh Edition, PEARSON
Jay Heizer and Barry Rander