Beruflich Dokumente
Kultur Dokumente
Market signals are unreliable in the early stages of any important technology
1. Industry Structure
o Lower Entry Barrier
o More Competitors
2. Company
o Lower Profitability
3. Customers
o More Bargaining Power
o Low Switching Cost
The Six Principles of Strategic Positioning
Value chain
IPO 2004
Google.org 2004
Google + 2011
Google
Services
Laser pinpoint accuracy in targeting market sectors