International Burch university Date : 12 / 11 / 2013

Architecture department
Sarajevo

BUILDING CONSTRUCTION MANAGEMENT

AND ECONOMICS

Lecture no.5
Strategic planning

Lecturer: Ahmed El Sayed

 SWOT

 On each project, there are some internal and other

external environments that can enhance or limit the
ability to perform

 SWOT= Strength + Weakness + Opportunities + Threats,

 Internal analysis:consists of asking what strengths and

weaknesses

 External analysis: consists of asking what opportunities

and threats are posed to us by competitors, suppliers,
customers, regulatory agencies, technologies, etc.
SWOT
 Strategic Planning

“Have a mission, Stick to your values, Define your

vision, Follow you strategy”

 Guidline principles = Mission, Core values, Vision,

Strategy
 Core Values

 The standards generally fall into three categories:

 Contribution

 Behavioral

 Character

 Common principles:
 Ownership

 Legacy

 Respect

 Excellence

 Integrity and honesty

 Teamwork
 Accountability
 Vision

 It should present a vivid description of a preferred future.

 Visions often require extra effort to achieve, but are

considered to be worth the effort.

 A vision statement is sometimes called a picture of your

company in the future but it’s so much more than that.

Analyze: Vision vs Mission

 Strategy – Strategic and Flow down objectives

 A plan of action designed to achieve a specific goal.

 A strategy is more about a set of options ("strategic

choices") than a fixed plan.

 Strategic objectives should provide focus on decisions

regarding which projects to select and how to prioritize
them since they are an expression of the organizational
focus,

What are “flow down” objectives?

Thank you