How Bumble is changing the

industry - for the better

Social Networking and Dating App
Haley Tetreault
EDT 180
More Than Just a Dating App
How women can find love, friendship or the next business partner online,
while also allowing them to feel empowered.
Bumble: a Dating App with a Purpose
Bumble is a swipe-left/swipe-right app that matches you with other people in your area.

WHAT IS IT Bumble was created by Tinder’s Co-Founder as a dating app to help women
navigate online dating without getting unsolicited messages or worse (and it happens often).

WHY Takes the “scary” out of online dating.

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But how?
Women are the first ones to start a conversation
with their match. And they have 24 hours to
reach out or their match expires - making her
never look “over-zealous.” It’s just the rules.

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New ugh-mazing feature
PHOTO VERIFICATION

Bumble will ask you to replicate a pose in order to

verify your identity - making Bumble that much safer.

The image will then be reviewed by a Bumble

employee!

✔
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More than a
dating app?
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Bumble BFF
WHAT IS IT In March 2016, Bumble
released BFF Mode to allow people to
make friends!

WHY
1. Moving to a new city?
2. Why not?

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Wait. There’s
more?
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Bumble Bizz
WHAT IS IT In March 2017, Bumble
introduced Bumble Bizz as a new Mode.

WHY Now, people can find professionals

to network, meet, and collaborate with in
their area.

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Quick Overview
Bumble Bumble BFF Bumble Bizz

Find dates nearby Find friends nearby Find business partners

nearby

In every “mode,” women are the first to start the conversation (if same sex, rule does not apply).

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Who is the target market and
why would men use it?

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Target Market: WHO?
Anyone looking to make a
Modern, forward thinking people connection; whether it’s love,
and companies. friendship or partnerships.

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 Age & Sex
70%

60%

Demographics 50%

Who is using Bumble? 40%

30%

20%

10%

0%
Women Men 35-25 18-25
yrs old yrs old

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Fun Statistics: TV Show
Big Little Lies
What do Bumble & Stranger
users like? Things
Product
Livingproof
shampoo

Band:
The
Chainsmokers

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Why should the world care?
Let’s find out

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Being a woman...
Dating can be scary.
Bumble wants the online world (not
just dating) to be a harassment-free
zone for everyone.
Why shouldn’t women want that?
In the workplace, it can be intimidating to
work with only men. Especially in the tech
industry.
Bumble Bizz has the potential to eliminate
barriers and match up talented female
professionals with companies and other
future-coworkers.
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When women
are empowered,
the world profits.

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Thank you for your interest and I
hope we all find our perfect
match - whether it be for love,
friendship or business.

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Want to discuss further?
Or have a question?
Please feel free to email me at htetreau@asu.edu

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