WELCOME

STRATEGY 2020
WORKSHOP
27.06.2011
 Alice in the Wonderland
Alice: ‘Which Road do I
take?’
Cheshire Cat: ‘Where do
you want to go?’
Alice : ‘I don’t Know.’
Cheshire Cat: ‘Then it
doesn’t matter.’
“If you do not know
where you are going,
any road will take you
there”
 Why A vision so important to a
Company

• Vision without action is just a dream

• Action without vision is merely pass-

time

• Vision with action can change the

world.
Dreaming Big
Because it’s there
 Mirror, Mirror on the wall!
How do we look compared to them all?
STEEL AUTHORITY OF INDIA LIMITED

• Maharatna PSU
• Largest producer in the
country and 16th in the
world.

• Turnover Rs. 47848 cr.

• EBDITA Rs. 9114 cr.

• Net Worth Rs.37622 Cr

ARCELOR MITTAL

• 100 MT
• Turnover US$ 65 B
• Profit US$ 118 M
Market Leader:
• Automotive
• R&D Technology
• Captive Supplier of
raw material
• World Wide
operations
• distribution Net
Work
Fos-sur-Mer, near Marseille, southern France ,
ARCELOR MITTAL

Business Portfolio:

• Steel,
• Projects,
• Technical Advice
& Steel Solution,
• Arcelor Mittal
Logistics,
• Real State,
• Paulwurth,
Fos-sur-Mer, near Marseille, southern France,
• Circuit Foils
NIPPON STEEL

Business Portfolio

• Steel making,
Engineering &
Construction,
• Urban Development,
System Solution,
• Non ferrous
materials,
• Chemicals / power
Nippon Plant in Kita-Kyushu, Japan
supply
NIPPON STEEL

• Presence in EU, Korea,

China, Thailand, and
Brazil.
• Joint technical activities
for manufacturing
automotive steel sheets in
collaboration with steel
producers [Arcelor Mittal
(Europe), TATA (India)
• Joint Ventures in Thailand
& Indonesia
• Strategic tie-ups with
POSCO (Korea) &
Nippon Plant in Kita-Kyushu, Japan USIMINAS
POSCO

• Cr. steel production

2010 - 33.7 million
tonnes

• POSCO - 26
subsidiaries and
invested over US$2.4
billion in mainland
China,
• Galvanized and
stainless steel
• integrated stainless
steel mill in China
Nippon Plant in Kita-Kyushu, Japan
• India Vietnam, Mexico
TATA STEEL

• Global network
of sales office
and service
centers
• Europe’s
second largest
producer
• South East Asia
– Natsteel &
Tata Steel
Thailand
• SA, Vietnam
JSPL

Coal Mines in Congo,

South Africa,
Indonesia and
Mozambique.

Pellet Plant, DRI Plant

and Steel Plant in
Bolivia.

DRI Module MIDREX

Plant of Capacity 1.6
MTPA in Oman
ESSAR STEEL

Presence in EU, USA,

Middle Ease, ASEAN
and Africa

Steel Plant of Capacity

4 MTPA in Canada

Minnesota – Iron Ore

Reserves

Pellet and DRI Plant

under planning
sponge iron plant at Hazira
 Mirror, Mirror on the wall!
How do we look compared to them all?
India 2020- A Vision for The New Millenium

“We still have a number of persons in

our country in Steel authority of India
Limited (SAIL)……… They have the will
to excel and transform the country, given
a long term vision” (Pg.91)
- Dr. A.P.J. Abdul Kalam
 “The dynamics of good
organizations for national
development”

Extracts from speech of

Dr A. P. J. ABDUL.KALAM,
ex- President India
to
RSP employees on 15.05.2003
Key to Global competitiveness

The competitiveness is powered by

Knowledge

Technology

Resource investment
Key to Global competitiveness
Return on Investment is powered by
Revenues
The Revenues are powered by Volume and
repeat sales

Volume and repeat sales are powered by

customer loyalty
The customer loyalty is powered by Quality
and value of products
Quality and value of products are powered
by Employee Productivity
Key to Global competitiveness

The Employee Productivity is powered by

Employee Loyalty.
The Employee Loyalty is powered by
Employee Satisfaction.

The Employee Satisfaction is powered by

Working Environment.
The Working Environment is powered by
management stewardship.
Management stewardship is powered by
Invisible leadership.
Key to Global competitiveness

What is that Invisible Leadership ?

Invisible leadership is exercising the vision

to change the traditional role from the
commander to the coach, manager to
mentor, from direction to delegation and
from one who demands respect to one who
facilitates self respect
 For a prosperous and developed India, the
important thruster will be the growth number
Invisible Leader
Will this race grow ?

A Question from President of

India to SAIL fraternity
Who says Elephant can’t Dance ?

THANK YOU