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Cost Leadership Differentiation Arvind Eyecare follows a not for profit

approach, driven through the motivation


to serve the society and deeply embedded

humanitarian values in the employees.

Volume Based Revenue Model with

Cost Focus Differentiation

operations resembling the lean

focus manufacturing system of Toyota.



Modes Of Business Expansion
• Licensing: In a licensing model you are selling the right to use
your intellectual property (IP), brand, or business processes to
another party. You do not retain control over the licensee once
you have sold the right to use your IP or brand, though limits can
be in place over how they use it specifically. E.g Microsoft Office
for Business
• Franchising: In a franchising model you are selling another
individual or company the right to use your business model and
business name to essentially operate as an independent location
of your company. With franchising you still retain a great deal of
control over the actual operations of the other location and in
many cases they have to share some costs with you.
Modes Of Business Expansion
• Partnership: two or more companies join forces in a joint venture
or a consortium to
• i) work on a project (e.g. industrial or research project) which
would be too heavy or too risky for a single entity,
• ii) join forces to have a stronger position on the market,
• iii) comply with specific regulation (e.g. in some emerging
countries, foreigners can only invest in the form of partnerships
with local entrepreneurs

Bamford, James; Ernst, David; Fubini, David G. (3 February 2004). "Launching a World-Class Joint Venture". Harvard Business Review
Business Model Canvas -
Key Partners Key Activities Value Propositions Customer Customer Segments

NGO’s, Eye Care involving surgeries Ultra Cheap Eye Surgery Humanitarian
Businessmen and post surgery treatment with the best quality and Family Financially Poor
Industrial houses efficiency in the industry
Recruitment and then
training of Nursing staff and Who are treated for
technicians free.
Manufacturing of Lenses in
in house Facility
Patients who can
afford the expenses

Key Resources Channels All age groups,

Self owned and operated
Skilled Doctors hospitals
Medical equipments
Support Staff Eye Camps

Cost Structure Revenue Streams

Labor Wages Sales of Eye Lenses
Material Fees of Surgery

Dedicated workforce
Standardized Work Process
Demand on staff
Large Satisfied Customer Base
Organization of logistics, camps and creating
Humanitarian values propaganda
Self Trained Nurses and Technicians
Cost Leadership

Keep the employees motivated enough for the
Expand to other locations/countries
whole week
Unprecedented Market potential
Design the remuneration as per the number of
Can take support of technological advancement to surgeries
refine the processes.
Threat of new entrant
Demand outweighing the capacity