Kingsten Jones J

16MBA020
(A study of social media marketing)
BRANDING STARTS THROUGH
 STATEMENT OF RESEARCH PROBLEM

• The role of social media and its impacts on branding.

• Determine whether social media networks are the best tools for creating
brand awareness.
• To study the impact of social media on various target people.
 OBJECTIVES

• The essence of this study is to research how a company can seize the
moment of using social media networks to create brand awareness.
• Therefore the study also explores the already existing theoretical body of
work.
 SCOPE

• To understand how social media marketing works.

• The dynamic role it plays in making a brand popular.
• Its potentiality to improvise business and understanding the trend of the
future.
• Its need and popularity.
 LIMITATIONS

• Time constraint.
• Limited to a very few primary subjects to gather information.
 SOCIAL MEDIA MARKETING

• Social media marketing is the use of social media platforms and websites to
promote a product or service.
• Social networking websites allow individuals, businesses and other
organizations to interact with one another and build relationships and
communities online.
• Social media can be a useful source of market information and a way to hear
customer perspectives.
 IMPACT OF SOCIAL MEDIA IN MARKETING

• Online adults aged 18-34 are most likely follow a brand via social networking
(95%).
• 71% of consumers who have had a good social media service experience
with a brand are likely to recommend it to others.
• 2.56 billion global mobile social media users, equaling 34% penetration;
globally with 1 million new active mobile social users added every day.
 BRANDING?

• The process involved in creating a unique name and image for a product in
the consumers' mind, mainly through advertising campaigns with a
consistent theme.
• Online branding is a way to get more exposure for your brand on all levels
of marketing, especially search and social.
DIFFERENT PLATFORMS OF SOCIAL MEDIA
• Facebook.
• Twitter.
• LinkedIn.
• Google+.
• YouTube.
• Pinterest.
• Instagram.
• Tumblr.
• Whatsapp.
STATISTICS OF SOCIAL MEDIA PLATFORM
USAGE
THIS INCREASES THE MARKET AND
BRAND OF YOUR PRODUCT?
It can turn a “want” into a “need.” Social media
has the power to grab a consumer’s attention
and cause them to take action.
HOW THE NEED IS CREATED?

MARKETING THROUGH
ALGORITHMS
 Free, Effective Marketing…
Social media marketing is a very effective way of
reaching your target audience as people who are
interested in your products or services are likely to
want to follow your updates. With interactions
between you and your followers on Facebook and
Twitter being public it’s the perfect way to gain
more and more fans.
 THROUGH?

• Social networking (Facebook, LinkedIn, Google+).

• Microblogging (Twitter, Tumblr).
• Photo sharing (Instagram, Snapchat, Pinterest).
• Video sharing (YouTube, Facebook Live, Periscope, Vimeo).
 BUSINESS OUTPUT

• Grow your sales and your fanbase.

• Better target net new and returning customers.
• Branding.
• Increase of Market.
NEW SCOPE
FOR
PRODUCTS
TO
COME.
 REVIEW OF LITERATURE
• “Social Media as a Marketing Tool” by Holly Paquette (University of Rhode Island).

In today’s technology driven world, social networking sites have become an avenue where
retailers can extend their marketing campaigns to a wider range of consumers. To consider social
media as a marketing tool a retailer must understand every aspect of it.
Shopper marketing is a new concept that has emerged, creating a new touch point for the
interactions between businesses and consumers.
 REVIEW OF LITERATURE
• “The impact of social media and its role in marketing” by Dr.A.Kumudha &
Thilaga.S (Professors of PSGR Krisnammal college)

Social media has a very significant role in furnishing the information to the consumers in
a much faster pace which leads them to decision making.
This is used as a tool to bring out brand equity and customer relationship.
 REVIEW OF LITERATURE
• “Business Impacts of Social Network Sites” by Payam Hanafizadeh,Ali
Nabavi (etc)

Social network sites (SNSs) such as MySpace, Facebook, and Youtube have attracted millions
of users, many of whom have integrated these sites into their daily practices. There are hundreds
of SNSs, with various Technological affordances, supporting a wide range of interests and
practices. However, the impact of SNSs Is increasingly pervasive, with activities ranging from
economic and marketing to social and educational.
 REVIEW OF LITERATURE
• “Investigate The Impact of Social Media on Students” by Abdulwahaab
Alsaif.

Majority of the students spend at least 2 to 5 hours on social media daily. As more and
more people started using social media websites, it became vital for different business
brands to list their social media addresses that mostly include Facebook and Twitter web-
links. Hence, social media became a spot for business as well.
 RESEARCH METHODOLOGY
• The descriptive research design is used to understand that’s brands
improvise their market through social media.

DATA SOURCES:

Primary data:-

• Data collected from references,personal interviews,questionares,data mining etc.

 QUESTIONNAIRE

• Sample audience 100 aprox.

• Targeted and collected by age:
• 30-40(25),20-30(50),15-20(25) approx
• Secondary data:
Collected through reviews,paper presentations,internet.

Sample type:
convenient sampling method.
Most used social media platform
Advertisement viewing activities
About new brands
Buying decision
Purchased
Understanding trends and brands
Trust value
Satisfaction of social media market
 Chi-square test
Chi-Square Tests

Asymptotic Significance
Value df (2-sided)
Pearson Chi-Square
8.334a 3 .040

Likelihood Ratio
11.162 3 .011
Linear-by-Linear Association

3.802 1 .051

N of Valid Cases
100
 FINDINGS:

• Facebook platform is used by a lot of people compared to the other platforms.

• People get to know a lot of brands in one single place.
• Not all people review their buying decision through social media.
• Not all people trust the online market.
• People who are 15-20 years of age are more active on social media, and they review
their purchase decision through social media.
• Brands promote a lot of their products online for more greater reach.
 Suggestions:

• Some websites and bloggs promote stuffs which are fake and worthless.
That should be looked up.
• The brands can be more detailed in explaining their products.
• Brands need to put up more pictures and videos of the product.
Thank You.