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Global Perspectives
Li Ka-Shing.
The Sustainable Competitive
Advantage
The
TheWay
WayYouYouCompete
Compete
••Product
Productstrategy
strategy
••Positioning
Positioningstrategy
strategy
••Manufacturing
Manufacturingstrategy
strategy
••Distribution
Distributionstrategy,
strategy,etc.
etc.
Basis
Basisof
ofCompetition
Competition
••Assets
Assetsand
andcompetencies
competencies SCA
What
WhatYou
YouOffer
Offer
••Value
ValueProposition
Proposition
Where
WhereYou
YouCompete
Compete Figure 7.1
••Product-market
Product-marketselection
selection
••Competitor
Competitorselection
selection
Figure 8.1
SCAs
SCAs
versus
versus
KSFs
KSFs
Strategic Options
Quality
Quality
Being
Being Product
Product
Global
Global Attribute
Attribute
Product
Product
Innovation
Innovation Design
Design
Strategic
Product
Product
Focus
Focus
Options Line
Line
Breadth
Breadth
Value Corporate
Corporate
Value Social
Social
Responsibility
Responsibility
Customer
Customer Brand
Brand
Relationships
Relationships Equity
Equity Figure 7.3
Figure 8.3
Synergy
Two or more businesses in combination will generate:
– Increased customer value and thus loyalty and/or
sales
– Lower operating costs
– Reduced investment
Challenge
– Finding it
– Overcoming organizational issues
• Especially when an alliance is involved
Strategic commitment
Strategic opportunism
Strategic adaptability
Strategic Strategic
Focus on Opportunism Drift
Present
Strategic Strategic Blunders:
Figure 7.5 Adaptability misread trends
Short-term oriented
Starbuck’s
– Ice Cream
– Coffee in United
– Kiosks in supermarkets
Strategic opportunism assumes that the environment is so dynamic and uncertain that it is
futile to predict the future and invest behind those opportunities when they present themselves,
with the goal of achieving immediate profits.
Strategic adaptability, based on the assumption that it is possible to understand, predict and
manage responses to market dynamics that emerge, and even create or influence them, is about
managing relevance.
Ancillary Slides
Harvey S. Firestone
“The secret of business is to know something that
nobody else knows.”
Aristotle Onassis
“Business more than any other occupation is a
continual dealing with the future; it is a continual
calculation, an instinctive exercise in foresight.”
Henry R. Luce
“The rewards in business go to the man who does
something with an idea.”
William Benton
“Boldness in business is the first, second, and
third thing.”
Thomas Fuller
“Do not quench your inspiration and your
imagination; do not become the slave of your model.”
J. Paul Getty