Presentation on Summer Internship

“TO STUDY COMPARATIVE ANALYSIS OF SALES

ON DIAMOND JEWELLERY (DE BEERS)”

SUBMITTED BY

SANNIPALLI DATTA RADHIKA

SECTION
ROLL NO
Company:
 CONTENTS
 INTRODUCATION COMPANY

 OBJECTIVES OF THE STUDY

 RESEARCH METHODOLOGY

 DATA ANALYSIS/INTERPRETATION

 SUGGECTIONS

 CONCLUSION
KANTAR IMRB .
 IMRB established in 1970 , IMRB is a part of the Kantar Group

 Kantar IMRB is a highly reputed market research and consumer consulting organization

 Headquartered in Mumbai

 Kantar IMRB is an eight-time recipient of “Agency of the Year”; Kantar IMRB’s footprint
extends to 49 offices across the world, servicing clients in 67 countries
IMBR SERVICES
 CONSUMER

 Qualitative

 B2B and INDUSTRIAL

 Marketing sciences

 International research

 Retail services
DE BEERS

  DeBeers is the world's biggest precious stone mining and exchanging organization on the planet

 At one time it controlled 45% of the world's creation and sold more than 80% of all precious
stones

 The company was founded in 1888 by British businessman Cecil Rhodes, who was financed by
the South African diamond magnate Alfred Beit

Services Diamond marketing and promotion.

Community development.
 OBJECTIVES OF THE STUDY

 To understand the sales of diamond jeweler in the first half (January – July ) in 2017 as
compared to previous year first half ( January – July ) of 2016.

 To determine the diamond jeweler sales through online.

 To assess the impact of GST on sale of diamond in coming time.

 To study the consumer behavior regarding De beers.

 RESEARCH METHODOLOGY

Method of Data
 Primary Data as well as Secondary Data

Sample size selected:

 100 retailers and wholesalers in Delhi

Research instrument:
 A questionnaire is used as a research instrument for the market survey. A questionnaire is
formal list of questions to be in the survey. Questionnaire consists of open ended
questions.
 Data Analysis
• Age Profile of the Respondent • What type of jewelry you generally
store and sell in the market ?
AGE 10
20
5
16.00% A) Between 20-30
4.00%
Years 5
B) 30-40 years Diamond Jewellery
C) 40-50 years Pure gold jewellery
42.00% Silver jewellery
D) Above 50 years
Antique gold jewellery
38.00% Platinum Jewellry

20 Colured and Precious stone

jewellery

40
• Are you aware of de Beers • Do you sale diamond jewelry online
Company that is through Online?

Sales through online

Percentage of Aware De Beers
4 30.00%

Yes Yes

No No

70.00%

96
• If yes, what would be the contribution • Do you satisfy with products of de beers
sales demand for diamond jewelry
through online
7

9
Online sales in percentage
Below 10 between 10-30 between 30-50 Above 50

6.00% 12 Strongly Agree

4.00% Agree
Neutral
52
Strongly Disagree
Disagree

50.00%

40.00%

20
• Services are provided on time as promises • When I have a problem, then De Beers
shows a sincere interest to solve it

Services provided in percentage

22
28

12.00% 9.00%

4.00% Strongly agree

Agree Strongly Agree
23.00% Neutral Agree
Disagree Neutral
Strongly disagree Strongly Disagree
Disagree
52.00% 17

18

15
 Quality/clarity of diamond Employees have the knowledge to
answer customer’s questions

13
15
25
5

41 12 Strongly Agree
Strongly Agree
Agree
Agree
Neutral
Neutral
Strongly Disagree
18 Strongly Disagree
Disagree
Disagree

21 27

23
 • In your opinion, by what percentage
• How do you think GST would impact
would the oversll diamond jewellery
the diamond jewellery sales to
sales value change after GST
consumers
implementation

Effect of sales due to GST

Percentage of sales
A) Higher by 30% or more
14.00% B) Higher by 20 to 29%
3.00% 1.00% A) Much Higher Sales C) Higher by 10 to 19 %
B)Slightly Higher Sles 3.00% 1.00% D) Higher by 5 to 9 %
30.00%
C) Constant Sales 4.00% E) Higher by 1 -4 %
D) Slightly Lower Sales F) Same
E) Much lower Sales 12.00% G) Lower by 1-4%
H) Lower by 5-9%
66.00% I) Lower by 10 – 19 %
66.00% J) Lower by 20-29%
K) Lower by 30% or more.
• What were your total sales percentage • What were your total diamond jewellery
for diamond jewellery for first half of sales in the past 12 months ?
2017

Percentage of sales in 2017(Jan-JULY)

Total Sales in last 12 months

10.00% 20.00%
A) UptoRs 1,00,000
8.00% B )Rs 1,00,000 to Rs 2,50,000
Less than 20% C) Rs 2,50,000 to 5,00,000
3.00% 4.00% 15.00%
20%-40% D) Rs 5,00,000 to 10,00,000
40%-60% 9.00% 9.00%
32.00% E) Rs 10,00,000 to 30,00,000
60% Above F) Rs 30,00,000 to Rs 50,00,000
G) Rs 50,00,000 to Rs
1,00,00,000
32.00% 20.00% H) More than 1,00,00,000
38.00%
• How have your store’s total sales for
Diamond jewelers been in first half of the
year ( Jan –July ) in 2017 as compared to
the same period previous year ( First half
Jan –July 2016 ) : was higher or lower
during the same period last year?
• By what percentage has the average
volume sales changed as compared to the
first half of the last year in 2016 (Jan –
july 2016) to 2017 ( Jan-July ) ?

Sales Comparisition between H1 2017 and H1 2016 Percentage change in sales H1 2016 to H1 2017

18.00% 27.00%

Sales much higher in H1 2017 6.00%

13.00% than H1 2016 Less than 20%
Sales slightly higher in H1 2017 20%-40%
3.00% 8.00%
than H1 2016 40%-60%
No variation in sales H1 2017 60% and above
and H1 2016
Sales sightly lower in H1 2017
than H1 2016
Sales comparisition 49.00%
76.00%
 FINDINGS

•The persons who handles the diamond jewellery business are in between of age group
between 30-40 years because in this the shopkeeper must have total knowledge about market.

•In India maximum people use pure jewellery so demand for this is high compare to others.

•96% of people are aware of De Beers because the company is monopoly.

•30% of retailers sales their diamond jewellery through online.

•52% of retailers are satisfied by the products of De Beers.

•The De beers should improve the services and problem solving issues because according to data
the company is lacking in the above issues.

•GST will not effect the sales according to respondents and they think that the sales demand might
be constant.

•The major reason that sales of first half ( January- June ) 2016 is less than first half ( January-june)
2017 this is because strike has taken last year that’s the reason that why sales has gone done in 2016.
SUGGECTIONS

• As part of India is developing most of the diamond jewellery shop keepers

should encourage online sales.

• De beers should focus on customer satisfaction like services , problem solving

issues.
CONCLUSION
Although the study has brought interesting facts on the diamond jewellery sales of de beers this study is
conducted in Delhi , they might change in different values if study is conducted in different parts of the
India. By this one can understand how external effects play a prominent role for every organization.