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JEWELLERY

Management System
PRESENTED BY GROUP 1:-
Shubhangni Padwar
Deepika Paraste
Neha Dubey
Indian Retail Jewellery Overview
• India is one of the largest Jewellery
markets

• 97% of Jewellery sales are by “Family


jewellers”

• Change in the demographics and


increased consumerism of Indian retail
market.

• Organized retail is growing at a rapid


pace across all sectors.
Major Segments
Gold
• Comprises around 80% of Indian Jewellery Market
• 20% comprises fabricated studded jewellery
• High level of manufacturing and domestic consumption

Diamonds
• World’s largest cutting & polishing industry
• India is the largest consumer of gold and also the largest
diamond processor .
• Well supported by the banking sector and government
policies.
• Export potential for polished diamonds / finished diamond
jewellery
MARKET SIZE

• Indian Jewellery market Rs. 80,000 Crore billion in


the year 2005
• 8.3 per cent of world Jewellery sales.
• Annual growth rate of 15%.
• Largest consumer – 20% of global consumption
• Organised Sector is Rs 2400 Crore
• Unorganised sector
• Market for branded jewellery will be worth $2.28
Billion by 2010.
• Reliance Retail is planning an aggressive entry into the
jewellery retail market through its about 400 to 500
jewellery retail outlets across the country.

• D’Damas India, part of one of the largest jewellery


retail outlets in the world, is adding 16 new stores to
its present dozen stores in India.

• Swarovski, the global crystal goods manufacturer and


marketer plans to set up 30 stores by 2009, from the
current 13.

• The Gitanjali Group bought 'Nakshatra', the premium


brand of jewellery promoted by Diamond Trading
Company (DTC)
• Mumbai-based Vardhaman Developers plans to
build four more jewellery malls in the city and is
already set to launch Jewel World-Mumbai’s first
jewellery mall.

• Dubai-based Joy Alukkas has recently opened its


largest showroom in Chennai.

• Viswa and Devji Diamonds a partnership between


the Indian group and the top jewellery retailer in
UAE opened its first diamond retail outlet.

• Gitanjali Gems Ltd opened its first luxury jewellery


mall in Gurgaon, where a number of international
brands have started their retail business.

• Gold Souk India has plans for bringing 100 Souks in


100 months
Changing Scenario
Fashion Jewellery

• It includes costume jewellery, designer


jewellery, imitation jewellery.

• Costume jewellery contributes 9% to


the world sales.

• Materials used in manufacturing


includes semi-precious stones, beads,
ivory, lac, leather, terracotta, plastic and
pearl.
Market share of Jewellery segments
Key world markets for Jewellery
EXPORTS
• During 2008-09, 1.45 percent growth.

• Exported US$ 20.8 billion in 2007-08.

• Growth of 9 percent in this year.

• India accounts for 50 percent of the international


market.

• Government allows 51 percent FDI in single


brand retail outlet.
MAJOR PLAYERS
Gitanjali

Tanishq

Agni

Orrah

Cygnus
Business Overview
• Established in 1986.

• Bought 'Nakshatra', the premium brand of jewellery promoted


by Diamond Trading Company (DTC)

• Approximately 1,246 retail outlets in India and

• 143 outlets in the U.S.

• First luxury jewellery mall in Gurgaon.

• Announced its foray into the luxury retail market through a


new entity ‘Luxury Connexions'.
Integrated business model

• Diamond processing
• Jewellery manufacturing
• Jewellery retailing in India
• Branded jewellery
• International jewellery retailing
• Samuels and Rogers
• Gems & jewellery SEZs
Retail
• Among the first branded jewellery in India

• Strong sales and distribution

• 112 distributors and 1,250 outlets.

• Gili and Nakshatra - “Superbrands” in 2004 by


ICSE.

• High value acquisitions in the U.S.


Multi channel distribution network
Diversification
• Gitanjali Lifestyles to focus on manufacture and
distribution of luxury and lifestyle products

• Developing 200 acres gems &jewellery SEZ in


Hyderabad

• Plans to develop more SEZs focused on gems &


jewellery across India

• To partner for developing real estate


infrastructure.
TANISHQ TODAY – A BRIEF OVERVIEW

• Strongest and most aspirational brand in the jewellery category


Brand • Awarded most admired brand and Retailer of the year by
Images Fashion
• Enjoys a market share of over 40% in branded jewellery

• India’s only national jewellery retailer


Network • 115 stores in 70 towns – prime high street locations
• Many of these stores are run by franchisees

Customer • Over 1.5 million customers shopped at Tanishq last year


Base
350
300
250
Sales (Mn $)

200
150
100
50
0
1998 2000 2002 2004 2007
Sales (Million $) 10 25 45 100 300
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