Welcome to my

Presentation
 Presentation Topic
“Advertising and Promotion of
Cotton Club (BD) Limited”.
Presented By:
Md. Baizid Hossain
ID No: M21031111062
Batch: 23rd (B)
Program: BBA
Major: Marketing
Uttara University, Dhaka
 Introduction
As a student of Bachelor of Business Administration
(BBA) everyone has to conduct a practical orientation in
any organization fulfilling requirement of the 12 weeks
internship Program. The main purpose of the program is
exposing the student to the real world situation. This
report is done as a partial requirement of the internship
program for the BBA students. This report is prepared
for the internship program consisting of a major in depth
study of the total garments business Cotton Club BD
Limited. Practical knowledge is fundamental for the
application of theoretical intelligence. Bearing this in
mind and internship program was being included in the
BBA curriculum. The goal of this analysis is to expose the
student in the organizational work situation and also to
provide an opportunity for applying classroom learning in
practice.
 Objectives of the Study:
Broad objectives
The broad objectives of the study are to evaluate and
analyze “Advertising and Promotion of Cotton
Club BD Limited”.

The specific objectives of the study are

given as:
 To present an Marketing Activities of Cotton Club BD
Limited.
 To identify and describe the Promotional activities of
Cotton Club BD Limited.
 To illustrate the strength, weakness, opportunity and
threat of Cotton Club BD Limited.
 Company Profile
Cotton Club (BD) Ltd is one of the most modern composite
garments manufacturers in Bangladesh, Holding the floor capacity
of 160,800 SQFT. It was incorporated in 2004 with a mission to
grow up as a globally recognized garment manufacturing unit, by
delivering quality product and achieving customers' satisfaction.
Cotton Club (BD) Ltd has commenced its commercial production
from 2006. The manufacturing process of Cotton Club (BD) Ltd is
vertically integrated with knitting, dyeing, cutting, printing,
embroidery, sewing & finishing. The factory is located at Gazipur,
one hour drive from Dhaka International Airport.
The company has invested a lot to set up the state of the art
machineries to meet the challenges of Textile World. With the help
of true leadership of the Management, it has a group of skilled,
dedicated and hard working employees.
Cotton Club has got three more production units. Cotton Clout
(BD) Ltd. & Tropical Knit Tex Ltd. are producing knitted items for
Ladies, men's and children's and another one is Cotton Clothing
(BD) Ltd. producing Lingerie items.
 My working Area
I got an opportunity to learn and work at Cotton Club BD
Limited., 14 years old garments sector as an intern for the
Fall Semester. It started on 22nd February, 2018 with me
reporting at the South Jarun, Kashimpur, Gazipur -1700,
Bangladesh. The Manager welcomed us and asked for a
brief introduction of my selves. Then the manager
introduces me to all the permanent employees of Cotton
Club BD Limited.
 Methodology of the Study
Methodology of the study is an essential part of the study. It is
designed in a way so that it correspondent to achieve the objectives of
the study. It includes designing samples, sources of data, collection
procedure of data, analysis techniques data, etc. It was an exploratory
study. So the methodology of this study the project has used was
observation and sometimes discussion with the executives of the
company.

Primary Sources Secondary Sources

1. Face to face conversation with
the company officers and staffs. 2. Annual report of Cotton Club
2. Exposure on different desk of the
organization
3. Interview officer staffs.
1. Secondary sources of data
BD Limited
3. Different manuals of Cotton
Club BD Limited
4. Brochures of Cotton Club BD
Limited
5. Websites Cotton Club BD
Limited: http://www.cclbd.com/
 Marketing Mix of Cotton Club BD Limited.
Product Price
Variety Least Price
Quality Discount
Design Allowance
Features Payment Period Returns
Brand Name Credit Terms
Packaging
Services
Promotion Place
Advertising Channels
Personal Selling Coverage
Sales Promotion Assortments
Public relation Location
Inventory
Transportation
Logistics
Advertising can have a number of objectives;
these are shown in the figure

Objective of the Advertising

To Remind

To Persuade

To Promote

To Compete

To Support
 Findings of the Study
 Cotton Club BD Limited brings innovative and new products by
market research.
 Maintaining strict quality whatever the cost.
 Major market of Cotton Club BD Limited is UK, Spain, Italy, Germany,
France, Hongkong Asian countries.
 Cotton Club BD Limited attend different trade fair.
 Product specifications, product design, product quality, packaging and
product style determine according to customer requirement.
 Cotton Club BD Limited still has its growth potentials.
 Promotional mixes of Cotton Club BD Limited include advertisement,
sales promotion, personal selling, direct marketing, public relations,
sponsorship, and trade show.
 Developing service concept in a highly product oriented marketing
approach in the industry.
 Cotton Club BD Limited has a technological edge over its
competitors.
 Recommendations
 Cotton Club BD Limited should look for cost effective sources of
raw materials for minimizing the production cost.
 Acquisition of local or global firms to add strong growth.
 Cotton Club BD Limited should presence more in the district town.
In some important rural areas as these markets are still untapped.
 More strategies collaboration with other foreign manufacturers is
needed to gain access to technology and resources
 Cotton Club BD Limited should adopt flexible functional policies are
needed to match the changing environment of the industry.
 Cotton Club BD Limited should emphasis on service oriented
approach to overcome price objection by doctors through
relationship building.
 To expand their business area, for acquiring large quantity of
customer.
 The company should increase its number of labor.
 Conclusion
Cotton Club BD Limited is a renowned garments
manufacturing company in Bangladesh. As a whole
Cotton Club BD Limited is a good organization to
work in but there are certain departments that need
improvements. It is surviving in the garments sector
with some strength and weakness. The researcher view
that if Cotton Club BD Limited management wants to
show the same results in the future than it should have
to take some decisions. It also has the enormous
opportunity to business worldwide.
The internship proved to be very helpful for the
researcher got a lot of knowledge and also the practical
aspect of life. It was first experience for the researcher,
which was obviously very tough, but it will be very
beneficial for the researcher in the future.
Thank You
Everybody