4 Organizing Information

Web 2.0:
Concepts and
Applications
Overview

 Information once stored physically now is becoming

available digitally
 Tagging is the process of assigning short, descriptive
labels to digital information
– Tag
– Collaborative process
– Many online services and Web applications support tagging
 Social bookmarking is the process by which users
post the URLs of their favorite Web sites online

Chapter 4: Organizing Information 2

Overview

Chapter 4: Organizing Information 3

Organizing Digital Information

Two popular approaches to organizing digital

information
– Hierarchical organization
• Dmoz
– Nonhierarchical organization
• Delicious

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Organizing Digital Information

Chapter 4: Organizing Information 5

Organizing Digital Information

Chapter 4: Organizing Information 6

Organizing Digital Information

Storing files in folders on your personal

computer uses hierarchical organization
Adding tags to your pictures uses
nonhierarchical organization

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Organizing Digital Information

Chapter 4: Organizing Information 8

Tagging Information on the Web

On the Web, you can tag items such as:

– E-mail messages
– Items in your news reader
– Blog posts
– Photographs
– Articles or content of interest
You can associate a single item with multiple
different tags

Chapter 4: Organizing Information 9

Tagging Information on the Web

Chapter 4: Organizing Information 10

Tagging Information on the Web

Chapter 4: Organizing Information 11

Tagging as a Means of Collective
Organization
Tagging can create associations between
pictures, documents, or other digital
information
– Tags should be descriptive
Taxonomy is a methodical, scientific way of
unambiguously classifying information
Folksonomy describes the collective result of
different people individually applying tags to
the same online content
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Tagging as a Means of Collective
Organization

Chapter 4: Organizing Information 13

Using Tagged Data

 Tagged data enables

the capability of
recommending products
to potential customers
 Collaborative filtering is
a method whereby
predictions are made
about one user’s
interests by collecting
and analyzing data from
many users
Chapter 4: Organizing Information 14
Sharing and Tagging Photos
on Flickr
Flickr is a popular Web site for uploading,
sharing, and organizing digital pictures and
videos
– You must first create an account in order to use
the service
Your collection of pictures on Flickr is called a
photostream
– Recently uploaded pictures are displayed first

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Sharing and Tagging Photos
on Flickr

Chapter 4: Organizing Information 16

Sharing and Tagging Photos
on Flickr
Clicking on a photo displays that photo’s page

Chapter 4: Organizing Information 17

Sharing and Tagging Photos
on Flickr
 After uploading your
photos, you can
organize them into sets
based on the location or
event
 You also can view all of
your assigned tags as a
tag cloud

Chapter 4: Organizing Information 18

Sharing and Tagging Photos
on Flickr

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Adding a Flickr Badge
to your Blog

Chapter 4: Organizing Information 20

Syndicating Your Photos
Using RSS

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Setting Creative Commons
Licenses

Chapter 4: Organizing Information 22

Adding Geotags

 A geotag contains the

latitude and longitude
coordinates of where a
photo was taken in
order to plot it on a map

Chapter 4: Organizing Information 23

Social Bookmarking
with Delicious
Web browsers use different terminology to
refer to the collection of favorite Web sites
– Favorites
– Bookmarks
You can organize your favorites and
bookmarks into folders

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Social Bookmarking
with Delicious

Chapter 4: Organizing Information 25

Sharing and Tagging Bookmarks
with Delicious
Delicious provides a way to store your
bookmarks online
– Must have an account
You can share your bookmarks with others
Delicious measures the popularity of a
particular Web page

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Sharing and Tagging Bookmarks
with Delicious

Chapter 4: Organizing Information 27

Interacting with Delicious

Chapter 4: Organizing Information 28

Saving a Bookmark

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Saving a Bookmark

 You can save others’

bookmarks into your
collection
 You can click on related
tools to find other
bookmarks that may be
of interest

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Searching for Bookmarks

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Advanced Features of Delicious

Syndicating Bookmarks Using RSS

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Advanced Features of Delicious

Sharing Bookmarks with Other Users

Chapter 4: Organizing Information 33

Advanced Features of Delicious

A linkroll displays the most recently added

bookmarks on your blog or Web site
A tagroll displays your tags as a tag cloud
To display a linkroll or tagroll on your blog,
copy and paste the HTML code for the linkroll
or tagroll from the Delicious Web site into the
HTML editor

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Advanced Features of Delicious

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Advanced Features of Delicious

Encouraging Users to Tag Your Content on

Delicious

Chapter 4: Organizing Information 36

Summary

 Tagging allows individuals to use keywords to

describe digital information
 Several Web sites allow users to organize digital
content using tags
– Flickr
 Search engines and tag-based searches
 Both Flickr and Delicious promote the use of tags to
describe and organize content in ways that are
personally relevant

Chapter 4: Organizing Information 37

4 Organizing Information

Chapter 4
Complete

Web 2.0:
Concepts and
Applications