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4HuT IYuI Su4
r FUTURE GROUP dz
FUTURE GROUP FOR
Strategies͙͙.to success͙͙
V ·Mind to Marketǯ
V ·To be heard, you need to shout louder than restǯ
V ·Rewrite rules of the gameǯ
V ·Merchandise Drivenǯ
V Keeping family income in mind
V Understanding customer behavior
V No forecasting
V Size
V Killing Rumours
STORE LOCuTIOS.
Î Initially identifies future potential development areas.
Î Online trading.
KILLER RECESSIO
V Deferred IPO
V Revenue Target are 6 month late:Rs30,000 cr revenue
target of 3yr
V Falling short by 1 million sq ft space :target was 4
million sq ft
V Halved its expansion
V Pace of store opening has declined
Future of Group ͚͚
creating f uture with present in mind͛
*It has about 1000 stores across 71 cities in India & employs
over 30,000 people.
*Food bazaar - daily usable edibles like grains ,vegetables , fruits etc.
The other brands under Pantaloon retail are-brand factory ,
electronics bazaar , furniture bazaar , planet sports and
sportswear formats , depot , KB ·s fairprice , shoe factory, lee
cooper .staples , etc .
PANTALOO
N FOOD
CENTRAL
BAZAAR
FUTUREBAZA
AR.COM
E ZONE
HOME
TOWN STAR &
SITARA
HOME BRAND
SOLUTIONS FACTORY
MAJOR ACHIEVEMENTS OF PANTALOON
RETAIL
G o G o
SALES
o
crores crores
Founded 2001
industry Retail
Website www.bigbazaar.com
Êarketing strategy
G
Big wish All the populatiuon Process
Promotion
!
"#
!
Big bazaar
express(<40000 sq ft)
Standard big
Front end operation bazaar(40000 to
80000 sq.feet)
Big bazaar
Big bazaar supercentre(<75000sq
ft)
29
ABOUT FOOD BAZAAR HYPERMARKET CHAIN OF
DEVELOPMENT STORE IN INDIA.
Industry Retail
Website www.foodbazaar.com
30
PROFILE
Î Food Bazaar is a chain of large supermarkets with a difference.
Î Food Bazaar has a blend of both western and Indian cultures put together
to give complete satisfaction.
Î Food Bazaar invites you for a shopping experience unique for its ambience.
34
FOOà uuuR PROÊOTIOuL OFFERS
E4 ÊuRKETIG STRuTEGIES FOR FOOà
uuuR
Î Food Bazaar is planning to launch its private labels for high
margins and price sensitive products such as tea, salt, oil
and spices.
Î Main reason for this step is to get rid of overhead costs.
Î Already three varieties of tea are launched ·Assam best CTC
Chaiǯ ·Kadak Chaiǯ and ·Mumri Premium Chaiǯ.
Î Food Bazaar also planning to provide private labelled low
sodium salt at par with other branded iodised salts.
Î Focussing on strong indian brands across categories such
as FMCG,household consumer durables,electronics and
apparels.
G$%
"
V It is based on the concept of r One Stop Shopdz.
V Is a showcase, seamless mall and the first of its kind in
India.
V Launched in May 04 at Bangalore .
V Offers everything for the urban aspirational shopper to
shop, eat and celebrate.
V Ensure the best brands in the Indian market are made
available to the discerning Indian customer.
CENTRAL OUTLETS
V Mumbai,
V Banglore,
V Delhi,
V Gurgaon
V Noida,
V Pune,
V Chennai,
V Hyderabad,
V Faridabad
V Kolkata ,
V Indore
V Jaipur
V Kanpur
V Ghaziabad
V Agra