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The document outlines learning objectives for IMC sessions 6, 7, and 8. It discusses concepts like STP, target audience identification, marketing communications objectives, and budgeting. It also covers the roles of ad agencies and client-agency relationships in marketing communications. Key topics covered include market segmentation, target marketing, and market positioning.
The document outlines learning objectives for IMC sessions 6, 7, and 8. It discusses concepts like STP, target audience identification, marketing communications objectives, and budgeting. It…