Beruflich Dokumente
Kultur Dokumente
Strategic Management:
Concepts & Cases
13th Edition
Fred David
Internal strengths/weaknesses
External opportunities/threats
Clear statement of mission
Distinctive Competencies:
Distinctive Competencies:
Exemplifies complexity of
relationships among functional areas
of the business
Organizational Culture
Pattern of behavior developed by an
organization as it learns to cope with its
problem of external adaptation and
internal integration . . . is considered valid
and taught to new members as the correct
way to perceive, think, and feel
Organizational Culture
Resistant to change
May represent:
Strength
Weakness
Values
Legends Beliefs
Cultural
Heroes Rites
Products
Symbols Rituals
Myths
1. Customer analysis
2. Selling products/services
4. Pricing
5. Distribution
6. Marketing research
7. Opportunity analysis
Customer surveys
Consumer information
Market positioning
Customer
strategies
Analysis
Customer profiles
Market segmentation
strategies
3. Dividend decision
Liquidity Ratios
Ratios
Current ratio
Quick (or acid test) ratio
Ratios
Leverage Ratios
Debt-to-total assets
Debt-to-equity
Long-term debt-to-equity
Times-interest-earned
Ratios
Activity Ratios
Inventory turnover
Fixed assets turnover
Total assets turnover
Accounts receivable turnover
Average collection period
Effectiveness shown by
returns on sales and
investment
Effectiveness shown by
returns on sales &
investment
Firm’s ability to
maintain economic
position
Ratios
Growth Ratios
Sales
Net Income
Earnings per share
Dividends per share
Production/Operations Functions
Process
Capacity
Inventory
Workforce
Quality
Purpose
Improve performance of an
enterprise by improving the quality
of managerial decisions