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Introduction
Group Overview
Milestones
Vision & Mission
Core Business Activities
Business Strategies
Marketing Strategies
Corporate Social
Responsibilities
Swot Analysis
Recent Ventures
Conclusion
INTRODUCTION
• KESHUB MAHINDRA
CHAIRMAN
• ANAND MAHINDRA
V.CHAIRMAN
M.D
Initially set up to manufacture general-purpose
utility vehicles, Mahindra & Mahindra (M&M) was
first known for assembly under license of the iconic
Willys Jeep in India.
VISION:
MISSION:
Automotive
Farm Equipment
Systech
Financial Services
Information Technology
Infrastructure Development
After-Market
Two-wheelers
Mahindra Partners Division
Specialty Services
BUSINESS STRATERGIES
E-business Initiatives
Joint ventures.
Foreign competition.
MARKETING
STRATERGIES
USP – ruggedness and performance.
Products that redefined the market.
Network of dealers, sales offices, service
stations etc.
Strong market base in the urban and semi-
urban areas.
CORPORATE SOCIAL
RESPONSIBILITIES
EDUCATION
ENVIRONMENT INITIATIVES
HEALTH & DISASTER RELIEF
ART & CULTURE
SPORTS
NANHI KALI
ESOPS
1. Education
K. C. Mahindra Education Trust:
Established by the late Mr. K. C. Mahindra in
1953, the K. C. Mahindra Education Trust aims to
‘Transform the lives of people in India through
education, by providing financial assistance and
recognition to them, across age groups and across
income strata‘.
6. Nanahi Kali
A project jointly managed by K.
C. Mahindra and Naandi
foundation for the girl child.
7. ESOPS
Esops - What is commonly known as Employee
Stock Options has a whole new meaning at the
Mahindra Group -
Esops for the Mahindra-ites means sharing a part of
yourself to help the less fortunate. It implies looking
beyond one-self. It means sharing one’s skills to make
the society healthier, cleaner, greener, more literate
and hence more sustainable.
SWOT ANALYSIS
1. Stength
Over the years the company has emerged as one
of the top players in the world in terms of number
of tractors sold. This gives a clear indication that
the company's market share is one of its biggest
strengths.