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MAHINDRA & MAHINDRA

With INDUSTRY ANALYSIS


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CONTENTS

 Introduction
 Group Overview
 Milestones
 Vision & Mission
 Core Business Activities
 Business Strategies
 Marketing Strategies
 Corporate Social
Responsibilities
 Swot Analysis
 Recent Ventures
 Conclusion
INTRODUCTION

 Mahindra & Mahindra Limited (BSE: 500520)


is part of the Indian Industrial Conglomerate
Mahindra Group based in Mumbai.

 The company was set up in 1945 in Ludhiana as


Mahindra & Mohammed by brothers K.C.
Mahindra and J.C. Mahindra along with Malik
Ghulam Mohammed.

 After India gained independence and Pakistan was


formed; Malik Ghulam Mohammed moved to
Pakistan where he became the nation's first finance
minister.

 Now, with the Mahindra brothers as the whole sole


of the company, its name was changed to Mahindra
• J.C.MAHINDRA F
O
U
• K.C.MAHINDRA N
D
E
R
• G. MOHAMMAD S

• KESHUB MAHINDRA
CHAIRMAN

• ANAND MAHINDRA
V.CHAIRMAN
M.D
 Initially set up to manufacture general-purpose
utility vehicles, Mahindra & Mahindra (M&M) was
first known for assembly under license of the iconic
Willys Jeep in India.

 M&M introduced Jeeps to India and in no time


they established themselves as the Jeep
manufacturers of India.

 The company later branched out into the


manufacture of light commercial vehicles (LCVs)
and agricultural tractors, rapidly growing from
being a manufacturer of army vehicles and tractors
to an automobile major with a growing global
market presence.

 At present, M&M is the leader in the utility vehicle


segment in India with its flagship UV Scorpio.
 It offers over 20 models including new generation
multi-utility vehicles like the Scorpio and the
Bolero. It formerly had a joint venture with Ford
called Ford India Private Limited to build passenger
cars.

 In recent times the company is engaged in spreading


its reach beyond its traditional markets.

 They entered into the two-wheeler segment by


taking over the Kinetic Motors in India.

 M&M also has controlling stake in REVA Electric


Car Company.

 M&M has also been selected as the preferred bidder


for the acquisition of South Korea's SsangYong
Motor Company.
 Mahindra & Mahindra grew from being a maker of
army vehicles to a major automobile and tractor
manufacturer.

 It has acquired plants in China and the United


Kingdom, and has three assembly plants in the USA.

 M&M has partnerships with international


companies like Renault SA, France and International
Truck and Engine Corporation, USA.

 M&M has a global presence and its products are


exported to several countries. Its global subsidiaries
include Mahindra Europe Srl. based in Italy,
Mahindra USA Inc., Mahindra South Africa and
Mahindra (China) Tractor Co. Ltd.
 M&M is one of the leading tractor brands in the
world. It is also the largest manufacturer of tractors
in India with sustained market leadership of over 25
years.

 It designs, develops, manufactures and markets


tractors as well as farm implements. Mahindra
Tractors(China) Co. Ltd. manufactures tractors for
the growing Chinese market and is a hub for tractor
exports to the USA and other nations.

 M&M has a 100% subsidiary, Mahindra USA,


which assembles products for the American market.
GROUP OVERVIEW

 Mahindra embarked on its journey in 1945 by


assembling the Willys Jeep in India and is now a US
$7.1 billion Indian multinational.

 It employs over 1,00,000 people across the globe


and enjoys a leadership position in utility vehicles,
tractors and information technology, with a
significant and growing presence in financial
services, tourism, infrastructure development, trade
and logistics.

 The Mahindra Group today is an embodiment of


global excellence and enjoys a strong corporate
brand image.
 The Mahindra Group expanded its IT portfolio
when Tech Mahindra acquired the leading global
business and information technology services
company, Satyam Computer Services. The company
is now known as Mahindra Satyam.

 Mahindra is also one of the few Indian companies


to receive an A+ GRI checked rating for its first
Sustainability Report for the year 2007-08 and has
also received the A+ GRI rating for the year 2008-
09.
MILESTONES OF M&M
 M&M established its business connections in the
USA through Mahindra Wallace.

 It started steel trading on behalf of European


suppliers

 M&M was converted into a public limited company


on June 15, 1955.

 Machine Tools division was started.

 Mahindra Engineering & Chemical Products Ltd.


(MECP) was formed.

 M&M became the market leader in the Indian tractor


segment-1983

 Mahindra British Telecom (MBT) was formed as a


joint venture with British Telecommunication plc
VISION AND MISSION

VISION:

 To create a fully collaborative environment in


which suppliers can deliver exactly what the
company needs, when it needs it, and at a
competitive cost.

 “We don’t have a group-wide mission statement.


Our core purpose is what makes all of us want to
get up and come to work in the morning”
-Anand Mahindra

MISSION:

 To create India's largest automobile and


automobile-related products distribution network by
providing dealers and customers with the largest
CORE BUSINESS
ACTIVITIES

 Automotive
 Farm Equipment
 Systech
 Financial Services
 Information Technology
 Infrastructure Development
 After-Market
 Two-wheelers
 Mahindra Partners Division
 Specialty Services
BUSINESS STRATERGIES

 Restructuring of the company.

For the group, organizational restructuring


posed the greatest challenge keeping in mind the
changing dynamics in the business especially the
tractor and automotive division. In the last three
years, the emphasis was development of the long
term strategy and fixing clear business goals.

 E-business Initiatives
 Joint ventures.
 Foreign competition.
MARKETING
STRATERGIES
 USP – ruggedness and performance.
 Products that redefined the market.
 Network of dealers, sales offices, service
stations etc.
 Strong market base in the urban and semi-
urban areas.
CORPORATE SOCIAL
RESPONSIBILITIES

“CSR has always been an integral part of M&M


group’s vision and the corner stone of our core value of
good corporate citizenship”
– Keshub Mahindra

 EDUCATION
 ENVIRONMENT INITIATIVES
 HEALTH & DISASTER RELIEF
 ART & CULTURE
 SPORTS
 NANHI KALI
 ESOPS
1. Education
 K. C. Mahindra Education Trust:
Established by the late Mr. K. C. Mahindra in
1953, the K. C. Mahindra Education Trust aims to
‘Transform the lives of people in India through
education, by providing financial assistance and
recognition to them, across age groups and across
income strata‘.

 Mahindra Education Society:


As part of its Corporate Social Responsibility
activities, the Mahindra Group has established
schools near its factories primarily for children of its
employees. At present, the Group has three schools
that impart high standards of education - Mahindra
Academy at
Malad in Mumbai, Mahindra Academy in Zaheerabad
and a school in Khopoli.
2. Environment Initiatives
Towards making planet earth greener, the Group
has vowed to plant a One Million Trees across the
Nation by October 2008 under the Mahindra
Hariyali initiative.
3. Health And Disaster
Relief
The Mahindra Foundation has been set up with
a specific objective: to provide medical relief to the
poor and needy sections of society. The foundation
has helped patients suffering from cancer, heart
ailments as well as burn victims.

4. Art & Culture


The Mahindra Excellence in Theatre Awards
(META) is the latest in the Mahindra Group’s
efforts to encourage national theatre in two broad
categories - Emerging theatre and Established
theatre.
5. Sports

The National Basketball Association (NBA) and


the Mahindra Group, one of India’s largest and most
respected companies, today announced a partnership
to launch a new multi-city community-based
recreational basketball league. The new league for
boys and girls ages 14 and up will tip off in
Bangalore, Ludhiana and Mumbai, in collaboration
with the Basketball Federation of India (BFI).

6. Nanahi Kali
A project jointly managed by K.
C. Mahindra and Naandi
foundation for the girl child.
7. ESOPS
Esops - What is commonly known as Employee
Stock Options has a whole new meaning at the
Mahindra Group -
    Esops for the Mahindra-ites means sharing a part of
yourself to help the less fortunate. It implies looking
beyond one-self. It means sharing one’s skills to make
the society healthier, cleaner, greener, more literate
and hence more sustainable.
SWOT ANALYSIS
1. Stength
 Over the years the company has emerged as one
of the top players in the world in terms of number
of tractors sold. This gives a clear indication that
the company's market share is one of its biggest
strengths.

 The company's ability to introduce new products


in the market and to generate sales from those
new products is a major strength.

 The reason being that this is very essential for any


company, for its survival in the long run. The
company has established its brand name in other
countries of the world as well.

 This is evident from the 40% market share that it


2. Weakness
 The company is highly dependent on the rural
sector, and the rural sector in turn is highly
dependent on the monsoons. As a result, if there
happen to be bad monsoons (less of rains) for two
consecutive years it could have an adverse impact
on the demand of tractors for the company.
3. Opportunities
 The government has been trying to strengthen the
exports of agricultural products. As a result, the
quality of agricultural products necessarily has to
be very high. For this, they need better rural and
agricultural infrastructure. This might result in an
increase in demand for tractors.

 In India, the penetration of tractors is 10 tractors


per 1000 hectares of cropped area, which is much
below the world average of 19 tractors for the
4. Threats

 The company has a history of having invested in


unrelated diversifications such as telecom, holiday
and resort inns, financial services, etc. which it has
hived off as subsidiaries from time to time when
these turned unmanageable.

 This is a cause for concern as such diversifications


could divert the company's attention from its core
business. It is a dangerous tendency as it leads to
destruction of shareholders value.

 The entry of foreign players in the tractors segment


could pose a threat to the company as these foreign
players are technically more competitive than
Mahindra & Mahindra.
RECENT /CURRENT
VENTURES

 Mahindra Navistar Automotives Ltd. (MNAL), the


commercial vehicle joint venture between Mahindra
& Mahindra Ltd. (M&M) and Navistar Inc. of USA,
unveiled its 25 tonne and 31 tonne trucks for the
Indian market.

 Mahindra & Mahindra Ltd announced the launch of


the Maxximo, the world’s first mini-truck to be
powered by a 2-cylinder CRDe engine with DOHC
technology and 4 valves per cylinder.
 India’s iconic SUV, the Mahindra Scorpio, took
another step to stardom with the unveiling of a
premium, special edition `Scorpio Coffee Table
Book’. Film actor Ajay Devgan - the Scorpio’s first
customer, and Anand Mahindra, Vice-Chairman and
Managing Director, Mahindra Group, took special
pride in unveiling the book, which chronicles the
journey of India’s best loved SUV since its launch in
2002. – January 6.

 Dubai, UAE, June 17, 2010: Mahindra & Mahindra


Ltd. along with its subsidiary MOICML (Mahindra
Overseas Investment Company Mauritius Ltd.),
Arabia Holdings and Ras Al-Khaimah Transport
Investments LLC have signed an agreement to create
a joint venture company in the Emirate of Ras Al
Khaimah in the UAE for armouring of vehicles.
CONCLUSION
Thank you

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