Microsoft

Corporation
A Case Study
Corporate Evolution and Strategic
Management

Submitted By:

Abhinav Gaur 02
Adil Azmi 06
Akshat Grover 07
Sukrita Bhatia 50

Date : 05 Aug 2010

 Microsoft Mission
 At Microsoft, our mission and
values are to help people and
businesses throughout the
world realize their full
potential
Microsoft Labs Vision
2019

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3
Contents

About MicrosoftProducts & Services

Microsoft Strategy Evaluation
 Microsoft Corporation
About Microsoft Microsoft Corporation is a public multinational
corporation based in Redmond, Washington,
USA that develops, manufactures, licenses, and
ducts & Services supports a wide range of products and services
related to computing through its various product
divisions.
crosoft Strategy
Established on April 4, 1975 by
Bill Gates and Paul Allen to
develop and
Evaluation sell BASIC interpreters for
the Altair 8800, Microsoft rose
to dominate the home
computer operating system (OS)
market with MS-DOS in the mid-
1980s, followed by the Microsoft
Windows line of OSs.

 Microsoft Divisions
About Microsoft

ducts & Services

crosoft Strategy

Evaluation

Software server products, services and solutions, including:

Includes
 Consists
Windows
Consists the
of Windows
ofonline
Server
an the Xbox
product
operating video family
system
advertising game and
systemis , with
Microsoft
, platform responsible
including
Serverconsoles
, for
SQL offerings our and
Visual
for
Includes the Microsoft
relationships
Studioaccessorieswith
, Silverlight , Xbox Office
,personal
Live
System suites
computer
operations
Center desktop
Zune
products programs
, manufacturers
digital
, Forefront
,information servers
,security
asmusic
well as ,
and
publishers and
andentertainment
services advertisers
and device
solutions , and online
; Microsoft Dynamics offerings
and Unified
;embedded
online
products
such software
, Biz
as Talk
Bing andthe
Server
and ; services
,Mediaroom
and
MSN through
, mobile
Microsoft
portals Windows
and
Consulting
and channels Live
. . device
Services .
Communications business solutions .
platforms, Surface computing platform, and Windows Automotive.
 Microsoft Monopoly
About Microsoft

ducts & Services

crosoft Strategy

Evaluation
 Go To Market (GTM)
Strategy
About Microsoft
A GTM is how Microsoft addresses a particular


"customer pain" in a given year.



ducts & Services

Small Partner
Large Partner
crosoft Strategy 

Example : Migration of millions of Windows

Evaluation NT 4.0 and Windows Server 2000 servers
to Windows Server 2003. Meeting this goal
is critical for creating more demand for
other server products, such as Exchange
2003, and for competing with Linux.

 Components of GTM
About Microsoft
Broad Advertising Campaign

Services Specific Marketing Tools
ducts &



Training, Consulting Offerings, And

crosoft Strategy
Evaluation Products

Evaluation
Promotions And Incentives

 Measuring GTM’s Success
Year-over-year increases in sales (frequently
About Microsoft broken down into unit sales and gross
revenue) of particular products
ducts & Services

Gains in market share

crosoft StrategyDeclines in the installed base of old
products, such as Windows NT 4.0 or
Exchange 5.5
Evaluation 
The number of partners involved in the
campaign

"Attach rates" for related products, such as
the proportion of Windows Server 2003
sales that are accompanied by SMS sales.
 Promotional Strategy
About Microsoft Social Media In Marketing
Windows 7
ducts & Services 
Three Main Objectives:
crosoft Strategy
Product Improvement
Communication
Product Advertising.
Evaluation




 Pricing Strategy
About Microsoft
The idea is to accept lower margins in
some businesses but boost overall
earnings by going after a grab bag of
ducts & Services
growth opportunities.

crosoft These range from expanding its share of
Strategy

big companies' software purchases to

Evaluation lowering the price of Office software so
consumers in emerging markets pay for
it rather than pirate it.
Evaluating
Microsoft’s
Proactivity
 Strengths Weaknesses
1. Fresh created online account arrangement 1. Between 1990-1995, Microsoft
capacity administration bootless to accurately ahead
2. Loyal, hardworking, and assorted workforce the advance or acceptance of the Internet
Multinational association operating through Dependency on accouterments
3. bounded subsidiaries to abbreviate cultural 2. manufacturers to pre-install Microsoft's PC
differences in added than 60 countries operating system
World's better software aggregation with all- Not yet developed a essentially new band of
Opportunities Threats
SWOT Analysis

around name accepting and able 3. products.

1. Cheaper all-around telecom makes
4. acceptability for avant-garde products
accessible new markets as humans affix to
the Internet
2. Needs to tap Internet amplitude and few
articles for Internet applications
1. Apple and Linux abuse Microsoft's 88%
Little or no cogent attendance in the wireless
bazaar allotment of the desktop operating
4. bazaar.
market
2. Accouterments manufacturers are
arising their own pre-bundled
programs on their own hardware
3. Accelerated development of
adaptable accessories that will
displace/replace computers
Software piracy
4.
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