Beruflich Dokumente
Kultur Dokumente
Sydne Collier
Amanda Haines
Jacob Johnson
Eric Launer
Katie Shaw
Zachary Slagle
Mark Weyandt
Brief History of Coca-Cola Company
Business Operation
Industry Analysis
Company Capability
Environmental Analysis
Competitors
Performance Indicators
Introduction
John Pemberton, created the syrup in 1886
History
• Phase 1 – Initiation
• Phase 2 – Formalization
• Phase 3 – Expansion
• Phase 4 – Coordination
• Phase 5 - Participation
Shareholders
Growth
1886-1905
Formulation
Introduced Bottle
New Places
Stock Prices
1905-1923
Robert Woodruff
WWII
Great Depression
1923-1980
Diet Coke
Sports
120 countries
1980-Current
Coca-Cola Organizational Chart
Ease of Entry
Intensity of Competition
Industry Analysis
Substitute Products
Bargaining Power
Technology
Innovation
Organizational structure:
decentralized
Meeting competition
Managerial Factors
Customer loyalty and satisfaction
Market share
Investment in research and
development
Supplier strength
Competitive Factors
Access to capital
Profitability
Financial stability
Financial Factors
Level of technology used
Production effectiveness
◦ Invest $30 billion in new equipment
Strength of patents
Technical Factors
Economic Factors
◦ Recession
Political Factors
◦ Childhood Obesity and New York
Social Factors
◦ 25 and under
Environmental Scan
Technological Factors
◦ PlantBottle
Competitive Factors
◦ Pepsi
Geographical Factors
◦ 200+ countries
Environmental Scan
Top selling soft
drink company in
the world
Main competitors
◦ PepsiCo
Company(Pepsi)
◦ The Dr. Pepper
Snapple Group(Dr.
Pepper)
Financial Comparisons
Regular Cola
◦ Coke Leader
Diet Cola
◦ Diet Coke Leader
Lemon Lime
◦ Sprite Non caffeinated leader, Mountain Dew caffeinated
Leader
Orange Flavored
◦ Fanta Leader
Root Beer
- A&W Leader
Future Success
Industry Leaders
◦ Coca Cola: 43%
◦ Pepsi Co: 31 %
◦ Cadbury Scweeps: 18 %
◦ Other: 8%
Market Share
Increasing trend in revenue
Sales Growth
Strengths Weaknesses
SWOT Analysis
Opportunities Threats
SWOT Analysis
Key Success Factors
◦ Quality/product performance
◦ Reputation/image
◦ Customer service capability
◦ Technological skills
◦ Manufacturing capability
◦ Marketing distribution
◦ Financial strength
◦ Relative cost position
Inflated earnings
Racial discrimination
Contamination scares
Strategic Issues
Corporate Giving
◦ Water stewardship
◦ Healthy and active lifestyles
◦ Community recycling
◦ Education