Consumer Behaviour

No OBJECT OCCOUPANT OBJECTIVE OCCASION OUTLET ORGANIZATION

1 OPPO Live stylist, Dailly Broken, Authorized Credit, Cash

students, activities New outlet,
F1s Many of users version smartphone
is women & store/mall,
Bored online store,
2nd Hand
2 Vivo Gamers, Dailly Broken, Authorized Credit, cash
students, actuvities & New outlet,
V5 photograph Play games version, & smartphone
(Real time Bored store/mall,
games) online store,
2nd Hand
@fitri211
 OPPO F1s
• Time use : 1,8 years
• Reason to buy & use : Simple, Good quality camera,
affordable price
• Opinion about “selfie expert” : Agree because it’s has
very good quality front camera.
• Minus value : RAM only 3GB
• Reason to change : if there are another new version of
Oppo with the better improvement perfomance, need
higher RAM becasuse she like to play game.
• Level of satisfaction value (1-10) : 7
• Phone that she use now: OPPO F3+
• Loyal customer : +
Source : Gra Prima Chendy – Worker in BAPEDA JOGJA
VIVO V5
• Time use : 1 years
• Reason to buy & use : Simple, Good quality camera both
front and back, affordable price
• Speciality : Double camera selfie (bokeh effect) & RAM 4
Gb (good for playing real time game)
• Minus value : no waterproof specification
• Reason to change : the are another new version of Vivo
with the better improvement perfomance
• Level of satisfaction value (1-10) : 7
• Phone that she use now: Vivo v7, he plan to buy Vivo V9
• Loyal customer : +
Sources : Muhammad Fathul Ulla - Student
 OPPO F1s
• Time use : 2 years
• Reason to buy & use : Simple, Good quality
camera, affordable price, love the pastel colour;
rose gold
• Opinion about “selfie expert” : Agree because it’s
has very good quality front camera.
• Minus value : the battrey it’s only 2500 mAh
• Reason to change : the are another new version of
Oppo with the better improvement perfomance
• Level of satisfaction value (1-10) : 8
• Phone that she use now: OPPO F3
• Loyal customer : +
Source : Nadia Nur Affifah – Student 2014 UII
VIVO V5
• Time use : 1 years
• Reason to buy & use : Simple, Good quality camera
both front and back, affordable price
• Speciality : Double camera selfie (bokeh effect) &
good enough to play RT games
• Minus value : no waterproof specification
• Reason to change : he like to change the phone
when he got bored
• Level of satisfaction value (1-10) : 7
• Phone that she use now: iphone 5s & OPPO R11
• Loyal customer : -
Source : Rizal Hamdani – Student 2015 UII