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Retail Locations
McGraw-Hill/Irwin
Retailing Management, 6/e Copyright © 2007 by The McGraw-Hill Companies, Inc. All rights reserved.
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Retailing Strategy
Retail Locations
Chapter 7
Site Locations
Chapter 8
Location Strategy
Customer Service
Store Display
And Design Merchandise
Assortment
Communication Mix
Pricing
What Are the Three Most Important 7-4
Things in Retailing?
Types of Locations
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Advantages:
Convenience
High traffic and visibility
Modest occupancy cost
Separation from competition
Few restrictions
The McGraw-Hill Companies, Inc./Andrew Resek, photographer
Advantage to Retailers:
•Affluence returned
•Young professionals
•Returned empty-nesters
•Incentives to move provided by cities
•Jobs!
•Low occupancy costs
•High pedestrian traffic The McGraw-Hill Companies, Inc./Andrew Resek, photographer
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Inner City
Shopping Centers
Shopping Center Management Controls:
Parking
•Security
•Parking lot lighting
•Outdoor signage
•Advertising
•Special events for customers
Managed as a unit
Onsite parking
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Power Centers
Free-standing stores
Large trade areas
PhotoLink/Getty Images
Low occupancy costs Convenient
Mall of America
Advantages:
Many different types of stores
Many different assortments available
Attracts many shoppers
Main Street for today’s shoppers
Never worry about the weather
Comfortable surrounding to shop
Uniform hours of operation
PhotoLink/Getty Images
Disadvantages:
Occupancy costs are high
Tenants may not like mall management control of operations
Competition can be intense
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Challenge to Malls
Lifestyle Centers
Photo provided by ICSC and used with permission of Aspen Grove Lifestyle Center
Pottery Barn
The Gap Banana Republic
Ann Taylor
Starbucks
Dick’s Sporting Goods
Hallmark
Aeropostale
Johnny Rockets
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Lifestyle Centers
Outlet Centers
These shopping centers contain mostly manufacturers and retail outlet stores
Rent
Traffic
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Relative Advantages
of Major Retail Locations
Pedestrian + - + -
traffic
Landlord + + - +
control
Strong + + - +
competition
Tax ? ? ? ?
incentives
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Mixed Use
Developments
Airports
Resorts
Hospitals
Store within a Store
Royalty-Free/CORBIS
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Alternative Locations
Mixed Use Developments MXDs
Hotels
Rob Melnychuk/Getty Images
Office
Buildings
Civic Centers
D. Falconer/PhotoLink/Getty Images
Skip Nall/Getty Images
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Alternative Locations
Airports
Alternative Locations
Resorts
Captive audience
Well-to-do customer
Customers have time to shop
Royalty-Free/CORBIS
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Alternative Locations
Hospitals
Royalty-Free/CORBIS
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Shopping Situations
Convenience Shopping
Shopping Situations
Comparison Shopping
Customers have a
good idea of what
type of product they
want, but don’t
have a strong
preference for
brand, model or Typical for furniture,
appliances, apparel,
retailer.
consumer electronics,
hand tools and
cameras.
Category Specialists
Consumers can see almost all brands and models in one store
Shopping Situations
Specialty Shopping
Environmental Issues
Retailers’ Protection
Stipulate in the lease that the lessor is responsible
for removal and disposal of this material if it’s
found.
Retailer can buy insurance that specifically
protects it from these risks.
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