TRAINING AGENDA

1. History and Product

Line-up

2. Isuzu Light
Commercial Vehicles

3. Isuzu Commercial
Vehicles
 TRAINING OBJECTIVES

At the end of the training participants should:

Know the following:

1) Isuzu Motors Limited, Isuzu Philippines Corporation history
and INTECO.
2) The different product of Isuzu Philippines available in the local market

Perform the following:

1) Discuss the different selling strength of Isuzu Light Commercial Vehicle and
Commercial Vehicles in Features Function Benefit format.
 EXPECTATIONS SETTING

1) What are my expectation for the training?

2) What can I do to achieve these expectation.

 Part 1

HISTORY AND PRODUCT

LINE-UP
HISTORY AND PRODUCT LINE-UP

TOPICS
1.1 Isuzu Motors Ltd. History
1.2 Isuzu Philippines Corp. History
1.3 Light Commercial Vehicles
1.4 Commercial Vehicles
1.5 Power Train
1.6 Basic Model Code
1.7 Parts of Brochure
1.8 Say it right!
1.9 Vehicle Classification
 ISUZU- The First Car Builder of Japan

Isuzu began creating vehicles from Wolseley knock-down kits

 1. HISTORY AND PRODUCT LINE-UP

1.1 ISUZU MOTORS LTD.

1916 – TOKYO ISHIKAWAJIMA SHIP BUILDING AND ENGINEERING
CO. and TOKYO GAS AND ELECTRIC INDUSTRIAL . plan a cooperation
to build automobiles.

1918 – Technical cooperation with WOLSELEY MOTORS LTD.

Was initiated giving the company the rights to production
and sales of Wolseley vehicles in East Asia.

1934 – Company was renamed ISUZU which means “50 BELLS”

in English, and was named after the Isuzu River in the City of
Ise, Mie Prefecture, Japan

1971 – Partnership between GENERAL MOTORS and ISUZU was

signed, GM acquired 34% of Isuzu
 HISTORY AND PRODUCT LINE-UP

1.1 ISUZU MOTORS LTD.

1998 – Isuzu and GM formed DMAX in the U.S. to produce
diesel engine.

2002 – Isuzu repurchased its shares and reduce GM’s 49%

12%. (1974)CHEVY LUV/ISUZU KB

2006 – Isuzu purchased GM’s remaining share of 12% both

company will still continue their “current relationship”
TOYOTA purchased 5.9% of Isuzu both companies agree
to study possible business collaboration focusing on
the areas of R & D and production of cleaner diesel engines.
(1974)OPEL KADETT/ISUZU GEMINI
 HISTORY AND PRODUCT LINE-UP

1.2 ISUZU PHILIPPINES CORPORATION

1950’S – Isuzu trucks first run in the PHILIPPINE road.

1979 – Isuzu and General Motors(GM) established a joint

venture company, GM PILIPINAS INC. (GMPI)
1980’s Isuzu KC 20 Advertisement
1980 – ISUZU PILIPINAS ENGINE CORP. was established.

1989 – ISUZU MOTORS PILIPINAS INC. (IMPI) was established.

1995 – ISUZU PHILIPPINES CORP.( IPC) was established.

1996 – IPC started its production in the Philippines.

1997 – Introduction of IPC’s 1st AUV (Asian Utility Vehicle)

the ISUZU HI-LANDER 1970’s Isuzu Truck w/ Government license plate
 HISTORY AND PRODUCT LINE-UP

1997 –

2011 –
2001 –

2003 –
2013 –
2004 –

2005 –

2006 – 2014 –

2008 –

2009 - hf
 HISTORY AND PRODUCT LINE-UP

1.2 ISUZU PHILIPPINES CORP.

PRODUCT ORIGIN
Isuzu Vehicle Assembly Remarks Parts Sourced From
Isuzu Crosswind Philippines CKD Indonesia
Isuzu D-max
Thailand CBU Thailand
Isuzu mu-X
Isuzu N-Series
Philippines CKD
Isuzu F-Series JAPAN
Isuzu C & E Series Japan CBU
 HISTORY AND PRODUCT LINE-UP

1.3 LIGHT COMMERCIAL VEHICLE

Isuzu Crosswind Isuzu D-max

3.0 LS 4X4 A/T Isuzu mu-X
2.5L SPORTIVO X 3.0 LS 4X4 M/T 3.0L LS-A 4X4 A/T
2.5L XUV A/T 3.0 LS 4X2 A/T 3.0L LS-A 4X2 A/T
2.5L XT M/T 3.0 LS 4X2 M/T
2.5L LS-A 4X2 M/T
2.5L XL M/T 2.5 LT 4X4 M/T
2.5 LT 4X2 M/T 2.5L LS 4X2 M/T
2.5 XS M/T 2.5 FLEXIQUBE M/T
2.5 CAB & CHASSIS
 HISTORY AND PRODUCT LINE-UP

1.3 LIGHT COMMERCIAL VEHICLES

ADDITIONAL LINE UPS

Isuzu D-max Isuzu Crosswind

3.0L LS 4X2 M/T Urban Edition Isuzu Crosswind
2.5L Sportivo M/T Urban Edition 2.5L XT M/T Urban Edition
3.0L LS 4x2 A/T Urban Edition 2.5L Sportivo A/T Urban Edition
 HISTORY AND PRODUCT LINE-UP

1.4 COMMERCIAL VEHICLE

LOCAL

Isuzu Light Duty Trucks Isuzu Medium Duty Trucks

NQR 71 (4X2) FVM 34 (6X2)
NPR 71 (4X2) FVR 34 (4X2)
NKR 71 (4X2) FSR 34 (4X2)
NKR 55 (4X2) FRR 90 (4X2)
NHR 55 (4X2)
 HISTORY AND PRODUCT LINE-UP

1.4 COMMERCIAL VEHICLES

Indent Order
EXZ 51 6X4

EXR 51 4X2

CYH 51 8X4
CYZ 51 6X4
 HISTORY AND PRODUCT LINE-UP

1.4 COMMERCIAL VEHICLES

Indent Order
NPR 85 4X2 NPR 85 4X4
DOUBLE
CAB

FVZ 34 6X4

FTS 34 4X4
 HISTORY AND PRODUCT LINE-UP

1.5 POWER TRAIN

Jeepney Power Generators

Local AUV Commercial Fishing Vessel
Ship/Boat Building Forklifts
Trucks Buses A/C Auxiliary Engine
and other
similar application
 HISTORY AND PRODUCT LINE-UP

BASIC MODEL CODE

C Y Z 51 M

Model Line
GVM Range Driving System Engine Model Wheelbase Wheelbase
N : Light Duty
H : 2.5-3.5 TONNE R : 4x2 55 : 4JB1 Light Truck Medium Duty Truck
F : Medium Duty
K : 3.3-5.5 TONNE S : 4X4 66 : 4HF1 C : 2151-2300mm & Heavy Truck
C&E : Heavy Duty
P : 5.0-7.0 TONNE M : 6X2 71 : 4HG1 E : 2451-2600mm F : 3501-3750mm
Truck
Q : 6.0-8.5 TONNE Z : 6X4 33 : 6HH1 G : 2751-2900mm G : 3751-4000mm
R : 9.0-10 TONNE H : 8X4 23 : 6SD1 L : 3351-3500mm H : 4001-4250mm
S : 11-12 TONNE 4X2 81 : 10PE1 R : 4101-4250mm J : 4251-4500mm
9-10 (4X4) 50 : 6WA1-TC K : 4501-4750MM
T : 13-14.2 TONNE 4X2 51 : 6WF1-TC L : 4751-5000mm
13 TONNE M : 5001-5250mm
V : 15.0-17.5 TONNE N : 5251-5500mm
X : 16-26.0 TONNE P : 5501-5750mm
28-43 TONNE Q : 5751-6000mm
S : 6251-6500mm
GCM Range
X : 38-60 TONNE
 HISTORY AND PRODUCT LINE-UP

1.7 PARTS OF THE BROCHURE

1. SPECIFICATIONS
2. VARIANTS
3. CATEGORY
4. UNITS
 HISTORY AND PRODUCT LINE-UP

1.7 PARTS OF THE BROCHURE

ENGINE
It provides detailed information about the engine installed to
the vehicle
DRIVETRAIN
It provides detailed information about vehicle drive train system
such as transmission, clutch system and differentials
CHASSIS
It provides detailed information about under chassis
component
 HISTORY AND PRODUCT LINE-UP

1.7 PARTS OF THE BROCHURE

DIMENSION
It details the dimension of the vehicle. It indicates the capability of
the vehicle in terms of stability, comfort and performance
EXTERIOR
It highlights the external features of the vehicle by providing list of
major external features
INTERIOR
It highlights the internal features of the vehicle by providing list of
major internal features.
 HISTORY AND PRODUCT LINE-UP

1.8 SAY IT RIGHT!

1 When referring to Isuzu vehicles,
always use this format
Isuzu Crosswind Sportivo
Brand Model Variant

2 Use positive language

Pinakamababang model Sa ibang department ako problem
Low end
Hindi ko alam
 HISTORY AND PRODUCT LINE-UP

1.9 VEHICLE CLASSIFICATION

CAMPI
BASED ON CAMPI
Passenger Commercial (Chamber of Automotive Manufacturer of the Philippines Inc.)
Cars Vehicles

Category 1 Asian Utility Vehicle (AUV)

Cab & Chassis, Pick-up, Small Recreational Vehicle(RV),

Category 2 Big Recreational Vehicle (RV), Van

Category 3 Light Truck(up to 6,300 kgs GVW)

Category 4 Bus, Medium Truck(6,301 kgs-15,000 kgs GVW)

Category 5 Heavy Duty Trucks (15,001 kgs above GVW)

 LIGHT COMMERCIAL
VEHICLES

PART 2
 LIGHT COMMERCIAL
VEHICLES

TOPICS
2.1 Isuzu Crosswind 2.3 Isuzu mu-X
2.1.1 Product Concept 2.3.1 Product Concept
2.1.2 Exterior 2.3.2 Exterior
2.1.3 Interior 2.3.3 Interior
2.1.4 Performance 2.3.4 Performance
2.1.5 Safety 2.3.5 Safety
2.2 Isuzu D-MAX
2.2.1 Product Concept
2.2.2 Exterior
2.2.3 Interior
2.2.4 Performance
2.2.5 Safety
 LIGHT COMMERCIAL
VEHICLES

2.1 Isuzu Crosswind

2.1.1 Product Concept
 LIGHT COMMERCIAL
VEHICLES
2.1 Isuzu Crosswind
2.1.1 Product Concept

Isuzu Crosswind Isuzu Crosswind Isuzu Crosswind Isuzu Crosswind

Sportivo X XUV XT XL
 LIGHT COMMERCIAL
VEHICLES

MODEL SPORTIVO X XUV XT XL

ENGINE 4JA1-T
MODEL 85PS
TORQUE 185Nm
TRANSMISSION A/T M/T AT M/T M/T
BRAKES FF: VENTILATED DISC RR: LEADING AND TRAILING DRUM
 LIGHT COMMERCIAL
VEHICLES
2.1 Isuzu Crosswind
Major MarketCompetitor
2.1.1 Product Concept

Toyota Innova Mitsubishi Adventure

Isuzu Crosswind Sportivo X
Supersport

Isuzu Crosswind XT/XL/XS Mitsubishi Adventure

Toyota Avanza
GLX
 LIGHT COMMERCIAL
VEHICLES
2.1 Isuzu Crosswind
2.1.2 Exterior

REAR VIEW MIRROR REAR SPOILER

30 KGS. MAX.

ROOF RAIL SIDE STEP BOARD

 LIGHT COMMERCIAL
VEHICLES
2.1 Isuzu Crosswind
2.1.3 Interior

Side Facing 3rd Row Seat
(Sportivo X M/T, XUV, XT,XL
Sportivo/XUV
Front Facing 3rd Row Seat
Sportivo X variants
*Keyless entry Sportivo/XUV,
Power Door locks for XT
*Power Windows for Sportivo/XUV & XT variants

Cup Holders ALL POWER FEATURES

 LIGHT COMMERCIAL
VEHICLE

2.1 Isuzu Crosswind

2.1.4 Performance
4JA1-T (Applicable variants)
2499cc(2.5L)
In—Line 4 Cylinder Engine Configuration
Overhead valve (OHV)
Direct Injection Turbo Charged
Max. Horse Power Output:85ps@3900rpm
Max. Torque Output:
185Nm@2000rpm
 LIGHT COMMERCIAL
VEHICLE

2.1 Isuzu Crosswind

2.1.5 Safety

SIDE IMPACT BEAM

(Applicable to variants)

-Protects vehicle occupants

during side collision by putting
reinforcing bars inside all four
doors therefore enhancing
vehicle safety
 LIGHT COMMERCIAL
VEHICLE

2.2 Isuzu D-MAX

2.2.1 Product Concept

ISUZU D-MAX comes from

A long line of pick up history.

• We know what we are doing.

• Built to last
 LIGHT COMMERCIAL
VEHICLE

2.2 Isuzu D-MAX

2.2.1 Product Concept

Isuzu D-max CAB &

Isuzu D-max LS Isuzu D-max LT-X Isuzu D-max LT CHASSIS

3.0 LS A/T 4X4 2.5 LT-X M/T 4X2 2.5 LT M/T 4X4 2.5 FLEXIQUBE
3.0 LS M/T 4X4 2.5 LT M/T 4X2 2.5 CAB AND CHASSIS
3.0 LS A/T 4X2
3.0 LS M/T 4X2
 LIGHT COMMERCIAL
VEHICLES

2.2 Isuzu D-MAX

2.2.1 Product Concept

MODEL LS LT 4X4 LT LT 4X2 CC

ENGINE 4JJ1-TC 4JK1-TC(HI) 4JK1-TC
POWER 163 PS 136 PS 109 PS
TORQUE 380Nm 320Nm 280Nm
TRANSMISSION A/T, M/T M/T M/T
DRIVE TRAIN 4X4,4X2 4X4 4X2
 LIGHT COMMERCIAL
VEHICLES

2.2 Isuzu D-MAX

2.2.1
MAJOR MARKET
COMPETITOR
TOYOTA HILUX CHEVROLET COLORADO

ISUZU D-MAX
FORD RANGER MITSUBISHI STRADA
 LIGHT COMMERCIAL
VEHICLES
2.2 Isuzu D-MAX
2.2.2 Exterior

DOOR PANEL DESIGN

headlight

PLASTIC MATERIAL
FOG LIGHT

STEEL MATERIAL
FRONT BUMPER

MUSCULAR FENDER
 LIGHT COMMERCIAL
VEHICLES

2.2 Isuzu D-MAX

2.2.3 Interior

Electroluminiscent for
60:40 SPLIT REAR SEAT DMAX LS Variant

STEERING WHEEL INSTRUMENT PANEL

 LIGHT COMMERCIAL
VEHICLES

2.2 Isuzu D-max

2.2.4 Performance
4JJ1-TC (HI)
LS (variants)
2,999cc (3.0)
In-Line 4 Cylinder Engine
Dual Overhead Camshaft(DOHC)
Direct Injection Variable Geometry
Turbo(VGS) w/ Intercooler
Max. Horse Power Output:
163ps@3200rpm
Max. Torque Output:
380Nm@1800-2200rpm
 LIGHT COMMERCIAL
VEHICLES

2.2 Isuzu D-max

2.2.4 Performance
4JK1-TC (LT variants)
2499cc (2.5L)
In-Line 4 Cylinder Engine
Configuration
Dual Overhead Camshaft
(DOHC)
Direct Injection Turbo Charged
Intercooler
Max Horse Power Output:
109ps@3800rpm
Max. Torque Output:
280Nm@1800-2200rpm
 LIGHT COMMERCIAL
VEHICLES

2.2 Isuzu D-max

2.2.5 Safety
ASEAN NCAP COMPLIANCE

Rating of 4 STAR for both Adult Occupant Protection and Child

Occupant Protection
 LIGHT COMMERCIAL
VEHICLES
2.3 Isuzu mu-X
2.3.1 Porduct Concept
Compared to passenger car based SUV’s
Such as Honda CR-V or Hyundai Santa Fe

 Full rugged construction

 Robust and rugged construction
 Real ground clearance ISUZU
mu-X
230mm

Hyundai Santa Fe Honda CR-V

185mm 170mm
Santa Fe built on CR-V built on
Sonata platform Odyssey platform
 LIGHT COMMERCIAL
VEHICLES

2.3 Isuzu mu-X

2.3.1 Product Concept

Isuzu mu-X LS-A Isuzu mu_X LS-A Isuzu mu-X LS

3.0L 2.5L 2.5L

3.0L LS-A A/T 4X4 2.5L LS-A M/T 4X2 2.5L LS M/T 4X2
3.0L LS-A A/T 4X2
 LIGHT COMMERCIAL
VEHICLES

2.3 Isuzu mu-X

2.3.1 Product Concept
MODEL 3.0L LS-A 3.OL LS-A 2.5L LS-A 2.5L LS
4X4 4X2 4X2 4X2
ENGINE 4JJ1-TC(Hi) with VGS 4JK1-TC(Hi) with VGS
POWER 163PS 136PS
TORQUE 280Nm 320Nm
TRANSMISSION A/T M/T
DRIVETRAIN 4X4 4X2
 LIGHT COMMERCIAL
VEHICLES

2.3 Isuzu mu-X

2.3.1 Product Concept
MAJOR MARKET
COMPETITOR

TOYOTA FORTUNER CHEVY TRAILBLAZER

FORD EVEREST MITSUBISHI MONTERO

 LIGHT COMMERCIAL
VEHICLES

2.3 Isuzu mu-X

2.3.2 Exterior BONNET GARNISH
Bonnet Garnish adds flair to the
front fascia, and blends with the
chrome grille.

PROJECTOR HEADLIGHT
Projector headlamps gives better
Driving visibility because of a
more focused headlamp aim
 LIGHT COMMERCIAL
VEHICLES
2.3 Isuzu mu-X
2.3.2
LS M/T
ROOF RAILS 16” alloy wheels

Mu-X is equipped with roof rails, LS-A A/T

Which are capable of carrying up 17” Alloy wheels
To 60kgs of load. ( LS-A variants)

ALLOY WHEELS
Tastefully stylished with 17 and 16 inch
Alloy wheels complement the mu-X
commanding presence.
 LIGHT COMMERCIAL
VEHICLES
TAIL GATE
2.3 Isuzu mu-X
Easy to operate electronic soft
2.3.2 Exterior touch opening, gives driver and
Passenger convenience in
opening and closing the tail gate.

REAR PARKING SENSOR

2-eye rear parking sensor gives
Driver warning against obstacle
when backing up, making parking
on tight spots easier and safer.
 LIGHT COMMERCIAL
VEHICLES

2.3 Isuzu mu-X CRUISE CONTROL

2.3.3 Interior

11 INCHES

AUTOMATIC CLIMATE CONTROL

AIRCONDITIONING
Automatically controls cabin
temperature depending on the input set
by the driver, also provides level of
luxury commensurate to mu-X market
position
 LIGHT COMMERCIAL
VEHICLES

PASSIVE ENTRY AND START SYSTEM

2.3 Isuzu mu-X Allows the vehicle to be locked or
2.3.3 Exterior unlocked w/o using the key, provide
the transponder is within the operating range.